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Work Background
Yethu AfricaStrategic Planning and Execution Specialist
Jul. 2024 - Aug. 2024City of Cape Town, Western Cape, South AfricaWorking closely with the executive leadership team to develop and implement strategic initiatives, refine business models for scalability and sustainability, and conduct research and market analysis to inform
decision-making, lead special projects as directed by the CEO - Strategy Lead, and contribute
to technology and team-building efforts. Responsibilities include: Translate and refine business requirements to determine product vision. Manage critical projects, define project scopes, goals, and deliverables, and ensure
successful project outcomes.
Provide direct support to the executive leadership team, offering research insights on
emerging trends, industry best practices, and competitor activities.
Ensure alignment of technology strategies with business objectives.
Optimize onboarding procedures for new drivers and implement operational efficiency
enhancements.
Identify and pursue new business opportunities, partnerships, and markets to drive
revenue growth.
Lead the recruitment process to form a high-performing development team.
Future ForexHead of People
Oct. 2023 - Jun. 2024Enhance employee experiences by improving and developing onboarding processes, performance management, implementing 1:1s and providing professional development.
Coach and develop line managers, enhancing their team management, employee happiness and professional development capabilities.
Develop recruiting strategies and drive full-cycle recruitment (helped scale the team with 38% in 5 months).
Implemented BambooHR (HRIS) system.
Design and deliver initiatives to drive employee engagement and retention and grow our employer brand. Manage, train and guide the People Team in implementing initiatives.
Future ForexSenior Product Manager
Aug. 2023 - Jun. 2024Cape Town, Western Cape, South AfricaReport directly to the CTO and COO, guiding the Product Team in executing strategic product development and streamlining processes.
Contribute to the development of an online platform for our forex clients.
Work with an external UX/UI design agency to ensure the creation of an exceptional user experience that aligns with employee needs and expectations.
Collaborate with various business functions to align product goals with overall business objectives.
Conduct user research to better understand our clients’ needs and the challenges they encounter when using our services.
OfferZenProgram Manager and Operations - International Expansion and Venture Capital team
Sep. 2019 - Jun. 2020I contributed to expanding our business and tech community to the EU. I conducted a solo fact-finding mission in Amsterdam to understand the tech hiring marketplace. During that time I hosted developer events, met with companies and attended tech hiring meetups and conferences. In 2020, I collaborated with our CEO and Group Finance Manager to establish our market TAM in other territories and contributed to the creation of VC pitch decks to secure venture capital funding. I also helped onboard a new team after we acquired a Dutch company and helped establish our presence in the Netherlands. I enjoyed the opportunity to be exposed to the world of Venture Capital and thrived conducting research and analyzing data to present to our C-suite.
OfferZenProduct and Operations Manager - Make Team
Oct. 2018 - Sep. 2019Cape Town, South AfricaAfter launching the Subscription offering, I joined the Make team who at that stage was responsible for hosting Make Days (hackathon-type events). Shortly after I joined we pivoted the offering to a Contracting service. We aimed to connect over 1000 developers with freelance opportunities. (That said, the OfferZen Make Days have since been revived. See link added) As a part of this 6-person startup-like team, we built a new product from scratch, venturing into uncharted territory for OfferZen's full-time employment-focused business. My role involved conducting extensive market and competitor research, analyzing business models, and assisting in designing and launching an MVP. I spearheaded business development, customer success, and operations, including account and project management, once the beta version was launched. We followed startup methodology, starting with an MVP and scaling it to a fully-fledged product with over 60 successful freelance missions. After gaining valuable insights, we shifted our focus to providing more high-value content and events to our community and international expansion.
OfferZenPartnership Development (Subscriptions)
May. 2018 - Oct. 2018Cape Town, South AfricaThe challenge of designing and launching a Subscription Product for OfferZen was one of the main reasons I joined the company. This and the fact that I got to work closely with the CEO (at the time) and co-founder, Malan Joubert, to develop this offering. At JourneyApps, I closed many subscription deals, but designing the product and sales process was a new challenge. I followed Steve Blank's methodology on customer discovery and spoke to customers, collated data, implemented ideas, and received feedback. I iterated and repeated this process until I streamlined the product and sales process, and created collateral like the website copy, sales deck, and contract. Within three months of selling this product, I closed subscription sales equivalent to one year's revenue based on our transactional model. Although I learned these lessons while designing a sales product and process, the 4 Steps of the Lean Startup Cycle are transferable to any role. This offering has since evolved into the OfferZen Partner program.
OfferZenAccount Manager (Companies)
Nov. 2017 - Jul. 2018Cape Town Area, South AfricaAt OfferZen, I joined as an Account Manager with the goal of learning the business from the ground up to eventually work closely with the co-founders to establish a Subscription Sales program. I managed a portfolio of 70+ clients where I built and maintained relationships, acting as a member of their tech hiring team and educating them on our platform and best practices for tech hiring. During my time as Account Manager, I've helped companies hire over 50 tech employees across development, data and design roles. Through this role, I gained valuable insights into the tech recruitment industry and OfferZen's business model.
JourneyAppsKey Account Manager (Project Management and Sales)
Oct. 2016 - Nov. 2017Stellenbosch, South AfricaJourneyApps was founded in Stellenbosch, South Africa in 2008. They later raised VC funding and the HQ is now in Denver, USA. The JourneyApps platform makes it easy to build sophisticated enterprise apps for large industries. Their client portfolio includes Fortune 500 companies such as Emerson and General Electric. As JourneyApps' first Key Account Manager, I established and developed the role, focusing on building and maintaining relationships with key clients such as Anglo Platinum, Shoprite Checkers, and Sanlam. I reported directly to the Managing Director of South African Operations. My responsibilities spanned business development, sales, customer success, and project management, including working with the solutions team to scope and design solutions, managing stakeholders, and ensuring on-time project delivery. This role allowed me to gain experience in SaaS sales, venture-backed startups, and managing enterprise customers while defining my own role and workflows for success.
Von Seidels Intellectual Property AttorneysCandidate Attorney
Jan. 2015 - Sep. 2016Century CityVon Seidels is an intellectual property law firm based in Cape Town, South Africa. The firm specialises in protecting and enforcing IP rights in Africa and internationally. As a candidate attorney in Von Seidels' trademark department, I conducted trademark searches, prosecuted trademarks and copyright matters, conducted trademark and patent valuations, and assisted senior associates with trademark litigation. While I loved the domain of intellectual property law and appreciated the autonomy afforded to candidate attorneys, I realised that the legal profession wasn't suited to my personality. I needed an environment where I could effect change quickly and face different challenges every day.
Stellenbosch UniversityResearch Assistant: Mercantile Law
Jan. 2014 - Aug. 2014
Stellenbosch UniversityAcademic Tutor
Jan. 2011 - Aug. 20141st year Private Law: Law of Persons and Family Law
2nd year Constitutional Law
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