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Work Background
DarkroomPaid Media Specialist
Apr. 2024United StatesAgency focused on D2C Ecommerce accounts
- Responsible for paid acquisition channels, both Paid Social and Search
- Client facing position
- Building and presenting reports; Producing KPI and Budget forecasting. - Cross-team work along design and UGC content creation.
StubGroup Google Ads Account Manager
Sep. 2023 - Apr. 2024Home Office- Responsible for Paid Search performance for Google Ads and Bing Ads
- Setting up tracking and event optimizations using Google Tag Manager
- Providing CRO and Creative Ads insights
- Client-facing communication & more.
Entrepreneur - Senior Paid Ads Specialist - FreelancingSenior Paid Media Manager
Apr. 2023 - Sep. 2023Home officeI am a sole entrepreneur offering a spectrum of services tailored to cater to varied needs within the digital media domain. My competencies span diverse areas, each emblematic of my seasoned experience and prowess within the paid media landscape. Consultancy and Business Growth Specialist For business owners seeking accelerated growth, I meticulously scrutinize key performance indicators (KPIs) to unearth optimization avenues. Collaborating with digital marketing agency proprietors, I provide intel on how to refine campaigns based on data analysis & disciplined processes, yielding optimal outcomes. Freelance PPC Specialist for US Supplement Businesses My role as a freelance PPC specialist entails collaboration with prominent supplement businesses in the US. Employing strategic finesse, I orchestrated pay-per-click campaigns resonating with audiences, yielding tangible outcomes. By shrewdly allocating budgets and honing audience targeting, I made sure campaigns had maximal return on investment (ROI). Paid Media Specialist for Online Courses I have successfully managed online courses campaigns by adeptly steering content strategy, lead generation, conversion campaigns, CRO for landing pages and innovative ad strategies. Collaborating seamlessly with design teams and the expert, I conceptualize visuals engaging audiences and strong content strategies, propelling conversions for cheaper CAC and a higher ROAS. - Google Analytics 4 and Tag Manager expert My expertise extends to web analytics, Google Analytics 4 and Google Tag Manager. Deftly configuring funnel events and seamlessly integrating server-side elements, I offer businesses enhanced event tagging and correspondence capabilities. This fortifies paid media campaigns and customer journey tracking. My dynamic skill set, honed through years of paid media market immersion, empowers me to devise impactful strategies, execute well, and deliver quantifiable results.
E-Commerce RocketHead Paid Media Account Manager/Custom Success
Oct. 2022 - Apr. 2023Curitiba, Paraná, BrasilResponsible for overseeing 12+ accounts directly and 40+ indirectly, collaborating with the consulting team and account managers. Key Responsibilities: - Optimize internal processes.
- Provide valuable feedback.
- Act as primary client liaison.
- Align client expectations from onboarding to reports.
- Develop media plans, thorough CRO analyses, creative ads guides, paid creative recommendations, social media strategies, and performance tactics.
- Analyze KPIs, drive account optimizations, construct paid traffic structures, and develop insightful dashboards.
- Manage a team of five junior paid media specialists, providing training in time management, client communication, campaign optimization & budgeting, analysis, and presentation skills.
- Generate internal reports for executive directors.
- Ensure weekly tasks were up to date within the team: comprehensive account reviews, campaigns optimizations and their given registries of change, hear the team out and provide perspective on how is client relationship + what next steps look like.
- Maintain and optimize control spreadsheets, their formulas, and internal standardized operational processes.
- Provide processes key improvement suggestions;
- Forecast budget scenarios for cost allocation.
- Analyze data to report strategic solutions.
- Educate clients on proven strategies, getting them onboard.
- Propose actions based on dates, product analysis, profit margins, and available information.
- Cultivate effective communication and client relationships. -> Managed $100,000 monthly, achieving & maintaining a consistency between 7-8 ROAS. Includes Social and Search Ads.
Azimute 360Senior Paid Media Specialist
Apr. 2022 - Oct. 2022Curitiba, Paraná, BrasilIn essence: a dynamic fusion of operational prowess in paid advertising – orchestrating campaigns, optimizing data-rich spreadsheets, and honing tracking events – coupled with a client-focused role, seamlessly integrating new clients and orchestrating ongoing interactions. Key Areas of Excellence: Strategic Business Competency: Seamlessly merging insights harnessed from paid advertising with a business-savvy approach, strategically propelling initiatives that transcend paid ad confines. Holistic Campaign Leadership: Pioneering the creation, finessing, and meticulous management of paid search and social campaigns, encompassing budget mastery, performance tracking, KPI acumen, and end-to-end structural precision. Tracking Precision and Enhancement: Championing precision in tracking events and conversions, harnessing the power of Google Tag Manager to troubleshoot and elevate client impact. Daily Client Engagement: Commanding a central role in regular client interactions, orchestrating impactful presentations, strategic dialogues, and hosting a minimum of two monthly sessions per client. Navigated 18 clients with an agile handling of around $80k monthly. SOP Excellence: Pioneering the inception and seamless integration of Standard Operating Procedures, an essential compass for driving account optimization and fostering data-driven decisions. Website Empowerment and Seamless UX/CRO: Delivering systematic website advancements tailored to UX/CRO excellence (encompassing aesthetics, SEO, product narratives, visuals, page performance, scripting finesse, and more), with real-time presentations that resonate with clients.
Agência de Inbound Marketing - Job ContentSenior Paid Ads Specialist
Jan. 2022 - Apr. 2022Brasil25+ clients under my direct management while from a wide range of niches and markets: The biggest accounts were mainly B2B (SaaS or not) from the industrial market.
Other niches included: Semi-jewelry
Financial services
Local businesses such as beauty clinics
Home Depots/Hardware Stores
Home Improvement Stores Client-facing position, attending clients concerns over Whatsapp on a daily basis. Paid media focused on direct conversion or lead generation. Both Paid Social and Paid Search (99% Meta Ads & Google Ads). This agency was specialized in inbound marketing and used a Hubspot competitor
called RD Station. I was the sole member of the Paid Media team. Main functions: - Full account checkups over Pixel configs.; - Events & conversions correspondence, - Correct integration between tools (i.e. Merchant Center & Google Ads, Facebook CAPI & the website); - Event tags troubleshooting; - Campaign optimizations, increase lead's quality and reduce CPL (Cost per Lead);
- Reporting to clients & C-level management;
- Creating and presenting deliverables;
- Briefing the video editors and the design team for the best ads possible;
- Create/Apply SOPs;
- Manage internal processes (i.e. internal meetings protocols, time-management tools to enhance cross-team communication)
- Ensure client-agency relationship was stellar.
AutônomoAutonomous Paid Ad Manager
Oct. 2020 - Jan. 2022RemotoPaid ad manager with Google Ads and Facebook Ads expertise. Attending clients from local businessess, infoproducts and eCommerces. Schedule meetings, present results, create, optimize all sorts of campaigns. As a self-contractor without an Agency, I was responsible for 100% of the operation. To gather new clients and maintain existing ones applying new methodologies and improving existing ones. Being it with paid advertising or other temporary projects, such as fixing tag issues, Facebook Business Suite access problems, Blocked Ad accounts and everything else. Always with a problem-solver go-getter mindset.
Evonline Marketing DigitalGhostwriter
Aug. 2019 - Jan. 2020Curitiba, Paraná, BrasilTo research and write for SEO benefits under a local business digital marketing agency. I have written approximatelly 60 articles per month, for all sorts of local and online businesses, such as holistic treatment centers, Home Improvement materials, industrial equipment online shopping and many more. The role consisted of researching, writing and reviewing content in a timely manner, within SEO's best practices. After approval, and because I did heavy research on topics, I started joining the strategical part of defining which articles would come up next.
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