British American TobaccoTrade Marketing Strategic Platform - Project Manager
Sep. 2009 - Mar. 2011Moscow, Russian FederationThe project aimed to enhance the operational capabilities of the field force and establish a foundation for operational excellence in a highly challenging market environment by implementing new IT solutions and integrated management processes. The project focused on two main areas:
Field Force: Upgrading existing hardware with new laptops for approximately 2,500 sales representatives across the country.
Head Office: Developing new IT solutions and processes in collaboration with internal and external suppliers.
As the Project Manager for TMSP, my role involved overseeing the revision of current processes within the Trade Marketing department, impacting multiple areas including Procurement, Logistics, Brand Marketing, IT, and field force. The project also involved coordination with external suppliers such as promotional agencies, equipment manufacturers, and warehouses.
My team comprised members from all company departments. We developed new software tailored specifically for the project's needs and procured new laptops for the sales representatives. During the launch and subsequent rollout, we conducted six training sessions across all business units in the country to educate the staff on the new system.
Key Achievements:
Cost Savings: The optimization of processes and expenses from the project implementation led to a huge savings in VAT liabilities on stored and ordered equipment and POSM by the end of 2010.
Large Scale Impact: This was one of the largest projects in BAT Russia.