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Work Background
Hudson GraceSenior Art Director
Sep. 2021 - Jul. 2022Sausalito, California• Collaborated with founders to manage and execute omnichannel creative for a luxury home brand, ensuring cohesive storytelling across video, photography, packaging, and digital • Developed innovative visual strategies to enhance brand visibility and drive customer engagement through creative campaigns and visual merchandising
Monika Kim DesignPrincipal
May. 2019San Francisco and New York• Partnered with CD to rebrand packaging for Josie Maran Beauty, creating style guide and launch products, ensuring detailed execution through final production
• Managed E-commerce and CRM creative lead for Walmart Fashion's sustainable line, Free Assembly
• Art directed social content for Natural Vitality and Renew Life supplements
• Collaborated with Creative Director to rebrand Pier1, including brand style guide and campaign direction
EILEEN FISHER, INC.Associate Creative Director
Apr. 2018 - Jun. 2019Greater New York City Area• Oversaw rebrand of Eileen Fisher to align with founder's vision, targeting acquisitional clients through omni-channel campaigns
• Strengthened company's presence as a B Corporation leader through innovative video, events, and social content
• Developed streamlined creative approval process and managed team of 2 Art Directors and 2 Designers
Monika Kim DesignPrincipal
Sep. 2010 - Apr. 2018• Concepted disruptive experiential launches for Target's private label Home line, Threshold. Including The Life-Size Doll House, an installation featured in NYT, Ad Age, and Ad Week.
• Creative direction for various global campaigns, including Levi’s Women and Diane Von Furstenberg Gap Kids
Peterson Milla Hooks AdvertisingSenior Art Director
Mar. 2004 - Sep. 2010• Led award-winning campaigns for Target’s Design for All initiative, advocating design democratization. Print, Broadcast, Merchandising, Experiential
• Integrated the language of “High-Low” in Target partnerships with luxury brands, creating cohesive story-telling with 2 distinct brands
• Launched Target’s Choxie brand, a mass approach to fine chocolates, leading product, print, packaging, and digital creative.
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