Bond VetVice President, Marketing
Oct. 2023New York City Metropolitan AreaGrew Bond Vet's retail footprint from 7 to 50 clinics, across multiple states and regions. - Developed clear client personas, and integrated strategies to hone brand architecture and
positioning, bringing to life Bond Vet’s company mission.
- Built data reporting and attribution at Bond Vet to improve our strategic decision-making;
led to a decrease in CAC by 30%.
- Led marketing team through changes in leadership and devised a new team structure to
provide better support, including the creation of an in-house brand team, performance marketing team and local marketing team.
- Designed and implemented the ideal client experience to deliver on Bond Vet’s promise of
an elevated brand, achieving an NPS consistently over 90.
- Defined and socialized Bond Vet’s measure of retention, identified areas of improvement
through data analysis and implemented strategies that resulted in lift from 48% to 64%.
- Served as an integral member of the Leadership Team, contributing to the strategic
direction of the company and acting as the voice of the brand.