Nando'sBrand & Marketing Manager
Apr. 2008 - Aug. 2010Cape Town, Western Cape, South AfricaImplementing profitable marketing and business development strategies for Nando’s in 3 SA provinces.
Developing profitable regional marketing campaigns, considering the different market segments.
Carrying out work closely with franchisees to create a segmentation model that would analyze the current
marketing footprint and identify new opportunities.
ACHIEVEMENTS:
Improved SSS from –10% to consistent +5% in Western Cape
Increased revenue at two non-performing stores by 50%, respectively