Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
💸100%
Marketing
Geos
Work Background
Group Marketing Executive
BURGER KING® South AfricaGroup Marketing Executive
Sep. 2014 - Oct. 2024South AfricaCarrying out strategic development of marketing plans to drive a new market entrant's profitability. Managing the synchronisation of multiple functions and disciplines to maximise the impact each program delivers on the marketing calendar. Overseeing all consumer touch points to ensure delivery of not only critical sales objectives but also consistency with the tonality and personality of the brand. ACHIEVEMENTS: Improved Comping Sales from -27% to consistent yearly positive sales. Improved Comping Traffic from -30% to annual positive traffic.
Marketing & Communications Manager
Effective IntelligenceMarketing & Communications Manager
May. 2012 - Aug. 2014Cape Town, ClaremontUtilizing advanced techniques for acquiring and retaining customers by developing insights and intelligence management methods. Enhancing the market position further, whilst expanding its reach nationwide. Crafting a marketing communications plan and re-branding strategy whilst implementing a CRM sales process to enhance customer engagement. Forecasting and progress-sharing with lead generation and brand awareness strategies that efficiently reach customers through digital channels. ACHIEVEMENTS: Google rankings – 1st page for significant keywords Website graders report Marketing effectiveness from 34 to 93%
Marketing & Communications Manager
Insight Group PLC Marketing & Communications Manager
Oct. 2010 - Mar. 2012V & A WaterfrontDeveloping the corporate image and brand identity through content marketing and online reputation management. Launching new products to the market, whilst managing and implementing a CRM system to monitor lead data and customer records for sales and customer service management. ACHIEVEMENTS: Managing lead generation of 800 – 1000 leads per month. Improving the monthly revenue by 30% during the first month as Marketing Manager.
Brand & Marketing Manager
Nando'sBrand & Marketing Manager
Apr. 2008 - Aug. 2010Cape Town, Western Cape, South AfricaImplementing profitable marketing and business development strategies for Nando’s in 3 SA provinces. Developing profitable regional marketing campaigns, considering the different market segments. Carrying out work closely with franchisees to create a segmentation model that would analyze the current marketing footprint and identify new opportunities. ACHIEVEMENTS: Improved SSS from –10% to consistent +5% in Western Cape Increased revenue at two non-performing stores by 50%, respectively
Marketing Manager
FraxionMarketing Manager
Sep. 2007 - Mar. 2008Establishing a corporate identity through aggressive marketing development and publicity. Developing a marketing communications strategy to strengthen market position and international expansion to the UK. Facilitating new client engagement after extensive market analysis and launched the Fraxion brand from an unknown product to a market-leading, in-demand solution. Developing the brand positioning and identity. Sourcing, maintaining, and profiling prospect client lists to meet sales targets.
Marketing Manager
LONG NECK WINES LIMITEDMarketing Manager
Mar. 2005 - Aug. 2007Developing a strategic communication framework to assess market potential and foreign entry feasibility and minimize potential risks. Establishing a trade marketing plan and building strategic alliances with international distribution agents. Developing communication for online marketing and advertising campaigns applied to global markets. Facilitating the expansion from the USA to 13 international markets through research and evaluation of market potential.
Marketing Consultant
Oasis Group Holdings (SA)Marketing Consultant
Jun. 2003 - Feb. 2005Cape TownCreating a media plan for new market penetration and developing marketing goals aligned with business objectives. Creating a digital marketing strategy whilst developing the company’s first online advert for international markets. Carrying out the successful digital campaign creation that drove new client contracts. Participating in new client strategies through digital and event marketing.

Requests

Touchpoint image
0
Personal Pitch
Strategic Leadership for Growth
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Ezelna on Intch
Marketing
646906 people
18
Website & App Developer Expert
19
Site Manager @ Civil Construction
22
Creative Director @ Avatar Agency Group
MarketingMarketing Analytics Manager
76503 people
16
Communications Consultant @ Discovery Limited
26
Company owner @ The Falmouth Collective
16
SNR SEO SPECIALIST @ BlueMagnet