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Work Background
BURGER KING® South AfricaGroup Marketing Executive
Sep. 2014 - Oct. 2024South AfricaCarrying out strategic development of marketing plans to drive a new market entrant's profitability.
Managing the synchronisation of multiple functions and disciplines to maximise the impact each program delivers on the marketing calendar.
Overseeing all consumer touch points to ensure delivery of not only critical sales objectives but also
consistency with the tonality and personality of the brand.
ACHIEVEMENTS:
Improved Comping Sales from -27% to consistent yearly positive sales.
Improved Comping Traffic from -30% to annual positive traffic.
Effective IntelligenceMarketing & Communications Manager
May. 2012 - Aug. 2014Cape Town, ClaremontUtilizing advanced techniques for acquiring and retaining customers by developing insights and
intelligence management methods.
Enhancing the market position further, whilst expanding its reach nationwide.
Crafting a marketing communications plan and re-branding strategy whilst implementing a CRM sales
process to enhance customer engagement.
Forecasting and progress-sharing with lead generation and brand awareness strategies that efficiently
reach customers through digital channels.
ACHIEVEMENTS:
Google rankings – 1st page for significant keywords
Website graders report Marketing effectiveness from 34 to 93%
Insight Group PLC Marketing & Communications Manager
Oct. 2010 - Mar. 2012V & A WaterfrontDeveloping the corporate image and brand identity through content marketing and online reputation
management.
Launching new products to the market, whilst managing and implementing a CRM system to monitor lead
data and customer records for sales and customer service management.
ACHIEVEMENTS:
Managing lead generation of 800 – 1000 leads per month.
Improving the monthly revenue by 30% during the first month as Marketing Manager.
Nando'sBrand & Marketing Manager
Apr. 2008 - Aug. 2010Cape Town, Western Cape, South AfricaImplementing profitable marketing and business development strategies for Nando’s in 3 SA provinces.
Developing profitable regional marketing campaigns, considering the different market segments.
Carrying out work closely with franchisees to create a segmentation model that would analyze the current
marketing footprint and identify new opportunities.
ACHIEVEMENTS:
Improved SSS from –10% to consistent +5% in Western Cape
Increased revenue at two non-performing stores by 50%, respectively
FraxionMarketing Manager
Sep. 2007 - Mar. 2008Establishing a corporate identity through aggressive marketing development and publicity.
Developing a marketing communications strategy to strengthen market position and international
expansion to the UK.
Facilitating new client engagement after extensive market analysis and launched the Fraxion brand from
an unknown product to a market-leading, in-demand solution.
Developing the brand positioning and identity.
Sourcing, maintaining, and profiling prospect client lists to meet sales targets.
LONG NECK WINES LIMITEDMarketing Manager
Mar. 2005 - Aug. 2007Developing a strategic communication framework to assess market potential and foreign entry feasibility
and minimize potential risks.
Establishing a trade marketing plan and building strategic alliances with international distribution agents.
Developing communication for online marketing and advertising campaigns applied to global markets.
Facilitating the expansion from the USA to 13 international markets through research and evaluation of market potential.
Oasis Group Holdings (SA)Marketing Consultant
Jun. 2003 - Mar. 2005Cape TownCreating a media plan for new market penetration and developing marketing goals aligned with business
objectives.
Creating a digital marketing strategy whilst developing the company’s first online advert for international
markets.
Carrying out the successful digital campaign creation that drove new client contracts.
Participating in new client strategies through digital and event marketing.
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