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Work Background
Booming Strategies & MarketingSenior Strategist
Oct. 2023Helsinki Metropolitan AreaHelping companies to transform their competitivity into competitive edge, and building thought-provoking, compelling and memorable strategic narrative. Translating business strategy into long-term brand building work and short-term marketing activities. Expertise in building human-centric, marketing-focused culture, and connecting the dots between employee experience and customer satisfaction. Knowledgable and experienced in combining Servant Leadership, Service-Profit Chain and Teal ideologies for happy employees and satisfied customers.
EnfuceExecutive Vice President, Marketing, Culture & Leadership
Mar. 2021 - Jul. 2022Helsinki Metropolitan AreaLeading the marketing team of 14 people, in 4 simultaneous markets, with budgetary responsibility in excess of 3M€. Scaling the marketing capabilities, strategy & tactics to the next level in the fastest growing card issuer & payment processor in the Nordics, leading to one of the biggest single VC investments ever into a Nordic Fintech scaleup. The company grew in both headcount and recurring revenue. Founding, serving and leading an amazing multicultural team of marketing, content, creative, communications & brand professionals, as well as building and developing the company’s cultural and leadership models as a member of the executive team. Growing the marketing function from two to fourteen experts, building and leading the team, laying the groundwork for a marketing positive culture. Heading the content strategy project. Relaunching the company website, implementing marketing automation, and marketing-sales funnel dashboards. Overseeing and managing agency collaborations. Launching in new markets, in preparation to go global. Enfuce is certified as a Great Place to Work.
ParceroAdvisor
Aug. 2020 - Jun. 2023Helsinki Metropolitan AreaHad the honour and privilege to be part of an extremely professional and experienced board, serving the very talented, skilled and passionate team at one of the most promising digital marketing agencies in Finland.
VincitHead of Marketing, Communications & Brand
Aug. 2018 - Mar. 2021Helsinki Metropolitan AreaFacilitating and participating in a company-wide business strategy process. Building the entire marketing and communications function virtually from scratch in a NASDAQ-listed company. Hiring, leading and serving a happy and extremely talented marketing and creative team of seven. Renewing brand, marketing and content strategies. Driving the sales & marketing integration project. Renewing the corporate website, implementing marketing automation. Responsible for brand, tactical, recruitment and investor marketing and communications, as well as employer branding. We managed to grow from 450 to 600 employees and in gross revenue in extremely competitive times, thanks to highest employee and customer satisfaction. Vincit has been awarded four times as the Best Place to Work in Finland, and once in Europe, by Great Place to Work.
Brand MNGRBrand & Marketing Strategist
Jan. 2015 - Jul. 2018Helsinki Metropolitan AreaBearing the torch for strategy, content and storytelling. Helping to transform a visually-inclined design shop into a full-service creative agency. Brand and content strategy, and consultation and copy for Tieto, Primehotels, Timberwise, ReMax and a myriad of tech and IT companies.
Win Win Design Oy/Ltd.Brand Strategist
Mar. 2011 - Jun. 2014Helsinki Metropolitan AreaPioneering brand strategy, messaging and content in a branding and design agency – with award-winning results to follow. Consulting in building and transforming the brands of UPM, Metsä Tissue, Saarioinen, Biokia, Lemon Juice & Glycerine, Maria Kurki, Deliciest and many other companies in the packaging/retail industry.
PunkhelsinkiFounder & Managing Partner
May. 2009 - Mar. 2011Helsinki Area, FinlandFounded and ran a creatively-driven branding, marketing and advertising agency, with a strong scope in disrupting branding, content and creative strategies. Served, with pride and joy.
Ihme PlusConcept Designer, Copywriter & Partner
Dec. 2007 - Apr. 2009Helsinki Area, FinlandWorked with pride and preservence in a hectic world of marketing communications and advertising. Worked with brands such as Stihl, Silmäasema, Jumbo, NCC, Lemminkäinen and many more.
Visuaalinen Pinta OyCopywriter
Jan. 2006 - Dec. 2007Copywriting to all imaginable channels for the likes of Europcar, Nordic Aluminium, Pyroll and more.
Mainostoimisto Ilme OyCopywriter/Creative Director
Mar. 2005 - Dec. 2005Lahti Area, Finland1st copywriter, with creative direction skills for a variety of clients, including but not limited to Scandic Hotels, Hilton, Next Hotels, 4event and many more.
-Freelance Copywriter
Mar. 1990 - Mar. 2005Helsinki Area, FinlandVarious freelance copywriting, branding and tone-of-voice projects for a variety of small & domestic & humungous & international clients & agencies.
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