EnfuceExecutive Vice President, Marketing, Culture & Leadership
Feb. 2021 - Jul. 2022Helsinki Metropolitan AreaLeading the marketing team of 14 people, in 4 simultaneous markets, with budgetary responsibility in excess of 3M€. Scaling the marketing capabilities, strategy & tactics to the next level in the fastest growing card issuer & payment processor in the Nordics, leading to one of the biggest single VC investments ever into a Nordic Fintech scaleup. The company grew in both headcount and recurring revenue. Founding, serving and leading an amazing multicultural team of marketing, content, creative, communications & brand professionals, as well as building and developing the company’s cultural and leadership models as a member of the executive team. Growing the marketing function from two to fourteen experts, building and leading the team, laying the groundwork for a marketing positive culture. Heading the content strategy project. Relaunching the company website, implementing marketing automation, and marketing-sales funnel dashboards. Overseeing and managing agency collaborations. Launching in new markets, in preparation to go global. Enfuce is certified as a Great Place to Work.