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Work Background
Abeille.aiTurkiye & UAE Partner
Jun. 2025TürkiyeEmpowering Sales Through AI & Human Expertise Proud to be part of Abeille.ai – building the largest global community of sales professionals, blending artificial intelligence with real human experience. Our mission: To give salespeople the edge they need to perform at their best. We believe in human sales – and in the power of AI to unlock the full potential of every account manager around the world. What we deliver: • Affordable expertise: Executive-level coaching at a small-business price • Sales acceleration: Faster onboarding, stronger pipelines, improved retention • AI + Human = ROI: Multiply your sales team’s effectiveness with on-demand, expert coaching If you want to sell smarter, sell faster, and sell more — let’s connect and make honey together.
Abeille.aiTurkiye & UAE CEO
Jun. 2025TürkiyeEmpowering Sales Through AI & Human Expertise Proud to be part of Abeille.ai – building the largest global community of sales professionals, blending artificial intelligence with real human experience. Our mission: To give salespeople the edge they need to perform at their best. We believe in human sales – and in the power of AI to unlock the full potential of every account manager around the world. What we deliver: • Affordable expertise: Executive-level coaching at a small-business price • Sales acceleration: Faster onboarding, stronger pipelines, improved retention • AI + Human = ROI: Multiply your sales team’s effectiveness with on-demand, expert coaching If you want to sell smarter, sell faster, and sell more — let’s connect and make honey together.
CreatifulPartner
Mar. 2025Your Professional Gen Z Partner Creatiful provides Gen Z-focused strategic consultancy, training, and design services to help brands build strong connections with the new generation. By collaborating with young minds shaping the future, we create innovative and sustainable solutions for the business world. Responsibilities Lead strategic vision, growth, and operational execution of a Gen Z- focused consultancy, offering services in future workforce engagement and innovation-led brand transformation • Oversee P&L, fiscal governance, and revenue strategy, ensuring sustainable profitability and resource optimization • Drive business development and project delivery for corporate clients • Build and mentor a cross-functional team of young talents, integrating youth insights into client deliverables • Shape partnerships with educational institutions, NGOs, and private sector leaders to influence future talent pipelines and workplace design
ShelleMobility Global B2B Product Manager
Aug. 2023 - Mar. 2025TürkiyeAchievements: • Delivered the first Global B2B eMobility Offer Book in a challenging and ambiguous environment. • Refreshed and refined the B2B On-the-Go Charging Roadmap, anchoring the strategy with clear value propositions. • Successfully led project for strengthening Shell’s position as the leading B2B MSP in Europe by driving detailed competitor analysis, executing a pricing pilot, and delivering high-impact marketing materials while coordinating efforts across key working groups. Responsibilities: • Owned and managed the end-to-end development and launch of Shell Fleet Solutions' eMobility products, defining the medium- and long-term CVP roadmap for B2B EV fleets. • Acted as the primary expert, coordinating efforts across Shell Fleet Solutions and external partners to ensure effective product development tailored to customer needs. • Identified emerging trends and business opportunities, enhancing eMobility propositions and driving customer insight synthesis. • Collaborated with IT and Demand & Development teams to integrate Shell’s electrification and power strategies into Shell Fleet Solutions' roadmaps. • Supported complex deal-making for international key accounts by providing product and sales expertise and managing competing priorities across various teams.
ShellMobility Sales & Acquisition District Manager
Aug. 2019 - Aug. 2023Ankara, Ankara, TürkiyeAchievements: • First and only female District Manager of Shell Turkiye in 100 years. • Consistently achieved top-quartile leadership scores for three consecutive years. • Managed Shell Recharge Partner (Trugo) capital light investment contracts. • Delivered significant, sustainable improvements in OPS KPIs over four years (TLAG: 52.3% vs. 60.10% / NPS: 59.2% vs. 67.6%). Responsibilities: • Led and coached a district team of 15 members across 27 cities and 179 retail sites to achieve sales, financial, operational, and HSSE targets in Central and North Anatolia. • Maximized profitability and supported sustainable growth through collaboration with Fleet Solutions, Commercial Fuels, and other key departments. • Oversaw the achievement of local Network Real Estate targets as part of the Multi-Year Plan (MYP), focusing on contract renewals and growth projects. • Managed budgets (Cash Out, Opex, Capex, UIC), monitored monthly performance, and minimized bad debt through DSO, OD, and Credit Risk management. • Optimized the supply network in collaboration with the Supply and Distribution team, monitoring market trends for effective decision-making. ________________________________________
ShellMobility Territory Manager
Oct. 2018 - Aug. 2019Konya, TurkeyAchievements: • Transformed Konya Territory from 31st out of 32 territories to achieve the best TLAG score nationwide and the second-best NPS score within the first year. Four sites were also recognized in Shell Global Retailer Competition. Responsibilities: • Managed 36 Shell DO sites, implementing sales policies and ensuring operational KPIs were met. • Achieved territory sales volume, profitability, and HSSE targets while minimizing overdue payments and bad debt. • Ensured operational excellence and maximized service quality across sites, focusing on customer-centric retail activities. • Managed dealer relationships in line with company policies, criteria, and targets.
ShellKey Account Manager, B2B Mobility
Jan. 2013 - Oct. 2018Istanbul, TurkeyAchievements: • Two-time Global Shell Sales Competition winner (2014 & 2016) as Account Manager. • Led the development of telematics products in collaboration with a start-up, managing the first global telematics testimonial with Sanofi (pharmaceutical company) Responsibilities: • Developed and implemented strategies for local/regional key accounts (Borusan, Sabancı, Aras Cargo, Sanofi) and indirect channels (Multinet) aligning global, regional, and local priorities to maximize profitability, market share, and growth opportunities. • Built and sustained long-term, value-based relationships with key accounts by understanding their needs, delivering superior customer experiences, and maximizing value for Shell. • Formulated clear negotiation strategies, balancing customer needs with Shell’s trade-offs and costs while ensuring compliance with MoA and applicable laws. • Applied a deep understanding of market dynamics and competitor actions to implement strategies that drove volume and margin growth. • Gathered and analyzed market pricing data, preparing competitive pricing proposals and leading price negotiations in compliance with Anti-Trust principles.
ShellSales Team Lead, Office-Based Accounts
Nov. 2010 - Jan. 2013Istanbul, TurkeyAchievements: • Reduced customer churn by 15% and achieved 2% growth in the first year, doubling card sales compared to the previous three years in SME segment. • Introduced and applied the Sales1st methodology for OBAM teams globally. Responsibilities: • Led and supervised the office-based sales team, representing them within the Fleet Solutions leadership group. • Rebuilt the OBAM team by recruiting new members, overseeing onboarding, and providing continuous coaching to enhance performance. • Restructured OBAM workflows, implementing new ways of working to improve efficiency and effectiveness. • Led churn management initiatives to reduce customer attrition and improve retention strategies.
ShellCustomer Service Transformation Lead (SAP Migration Project)
Dec. 2009 - Nov. 2010Istanbul, TurkeyResponsibilities: • Supported global standardization and simplification of Order-to-Cash (OtC) processes and customer-facing IT systems, including CIM, SAP-CRM, Shell eServe, and eRouter. • Provided guidance on the implementation approach, ensuring the effective use of toolkits across teams and regions. • Coordinated the integration of project workstreams to ensure seamless execution and alignment with project goals. • Ensured local compliance with CSOM design standards and provided design clarity for local teams. • Supported local risk and issue management processes to ensure smooth project implementation. • Organized and facilitated Live Environment Simulations (LES) to ensure project readiness and successful system deployment.
PwCTax & HR Assistant
Sep. 2007 - Dec. 2009Istanbul, Turkey• Conducted financial analysis and ensured client compliance with local regulations, preparing detailed reports and spreadsheets. • Improved client relationships through direct contact, enhancing project efficiency. • Managed recruitment for PwC’s Global Mobility Program, coordinating candidate placement and budgeting.
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