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Work Background
Clase Azul MéxicoAudiovisual Communications Manager
Jan. 2023Mexico City, MexicoGenerate creative strategies for 360 communications campaigns achieving better material production times by 30% and an increase in the quality of the campaigns' execution. Lead communication teams optimizing resources and time achieving better results in half the time compared to last year.
El Palacio de HierroMarketing Manager
Jul. 2020 - Dec. 2022Mexico City, MexicoResponsible for project management for the company's most important campaign of the year: Noches Palacio ¡Bailemos! 2021 directing multidisciplinary teams and executing innovative strategies in order to increase sales and Tarjeta Palacio's market share vs. other payment forms during my first year in the company.
Accountable for collaborating with the creation and management of strategies and communication efforts to attract new Tarjeta Palacio cardholders achieving an 18% increment from july 2020 to july 2021.
Coordinate Tarjeta Palacio's 360 campaigns elevating the card's share un 2% vs. other payment forms in our stores.
In charge of optimizing company's resources and budget by negotiating exchanges and agreements with other premium and luxury brands in order to generate gift with purchase profitable promos for our current and potential cardholders.
ResidenciaKey Account Manager
Jul. 2019 - Mar. 2020Mexico City Area, MexicoResponsible for the direction and execution of high impact digital strategies for a luxury car brand.
Accountable for closing difficult negociations with specific clients ensuring business growth. In charge of directing the agency’s key strategic and creative teams while pitching for new business opportunitues.
Responsible for coordinating and supervising audiovisual content production ensuring great quality and cost efficiency.
Accountable for the management and coordination of key account’s projects.
Menta Producciones S.A. de C.V.Key Account Manager
Jan. 2019 - Jun. 2019Mexico City Metropolitan Area
Responsible for developing and implementing BTL strategies for our client’s campaigns.
Accountable for developing new services in order to increase business growth.
In charge of coordinating and supervising brand activations as well as brand events production.
Menta Producciones S.A. de C.V.Senior Account Manager
Jan. 2018 - Jan. 2019Mexico City Area, MexicoResponsible for designing value propositions in the areas of brand positioning and product launching.
Accountable for developing new services and improving clients retention.
In charge of the direction and execution of projects optimizing economic and human resources. Responsible for managing the Account & Production team.
Grupo MediosExperience Marketing Manager
Jul. 2017 - Dec. 2017Mexico City Area, MexicoResponsible for starting an advertising agency within the editorial with focus on experience marketing.
In charge of creating brand activations and events along with an integral communication campaign using the editorial’s media.
Accountable for increasing sales derived of the media coverage of the events and activations.
MakkenGeneral Coordinator for Artecareyes Festival
Jan. 2016 - Jul. 2017Mexico City Area, MexicoResponsible for coordinating the festival’s production.
Accountable for increasing the number of sponsors and the amount of sponsorships by creating the festival’s contents according to the sponsoring brands’ personalities.
Vértice ComunicaciónSenior Creative
Feb. 2011 - Dec. 2015Guadalajara Area, MexicoResponsible for generating creative concepts and building brand strategies around them.
In charge of writing television scripts and texts for every campaign responding to the core concept.
Accountable for pitching ideas, creative materials and seizing new business opportunities by effective presentations.
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