FMCG | Business Development | S&OP | Franchise LeadershipMore...
Patricia Zapiain
CEO & Founder@Imagen &
Verified
Patricia Zapiain is an accomplished entrepreneur and business executive, currently serving as the CEO and Founder of Imagen & Company. With a proven track record of innovative leadership, she has built a reputation for her ability to create and steer successful marketing and branding strategies. Her passion for empowering businesses to harness their potential and create impactful brand images has driven Imagen & Company to be a leading consultancy firm in the industry. Prior to starting her own business, Patricia held various leadership roles in marketing and advertising. Her extensive experience in the field and her keen eye for detail have allowed her to help businesses effectively communicate their brand message and connect with their target audience.More...
Karina Cervantes
Communications Manager@Clase Azul Mexico
Verified
Audiovisual Communications manager with a Marketing Manager background and experience.
Screenwriter with experience writing TV Series, Soap operas and Telenovelas.
Bachelor degree in Marketing and Master’s degree in Screenwriting.
Mexican currently based in Mexico City.
Spanish native speaker with English profficiency (spoken and written).More...
Arturo Martinez
Independent Consultant@AML Consultancy
Verified
I am a financial professional with over 30 years of experience in Credit Risk Management, Financial Product Development, and leading high-performing teams. Throughout my career, I have successfully developed innovative financial products, implemented robust risk management frameworks, and significantly enhanced portfolio performance and customer engagement.
Key Achievements:
- Portfolio Management: Managed a $555M USD retail credit card portfolio at El Palacio de Hierro, developing scoring models that increased monthly customer visits by 20% and reduced delinquency rates to below 4%.
- Product Development: Created and launched new financial products tailored to specific market segments, driving profitability and meeting customer needs.
- Credit Risk Strategies: At Financiera Alcanza, developed and implemented risk strategies and credit policies for personal and auto loans, specifically targeting segments C and D of the population, ensuring profitability and compliance.
- Consultancy Excellence: As an Independent Consultant, created tailored credit risk models and policies, leveraging advanced data analytics to drive strategic decision-making and optimize risk management.
- Leadership: Over 30 years of experience leading cross-functional teams in dynamic and fast-paced environments, consistently achieving high performance and fostering a culture of continuous improvement and innovation.
I am passionate about leveraging my expertise in product development and risk management to drive financial inclusion and innovation. I am excited about the opportunity to connect with like-minded professionals on Intch to share knowledge, collaborate on projects, and build meaningful connections.More...