The Wall Street JournalTrade Marketing, Media Partnerships & Project Management
Jul. 2022Londra, Regno Unito- Manage media partnerships and negotiations, nurture stakeholder relationships, oversee event
logistics and proactively engage with new media partners. - Lead on trade marketing initiatives including special print projects, such as 200 custom gift bags
and brochures for Paris Art Week and 20 VIP invitation boxes for the Government of Qatar. - Maximise WSJ. Magazine brand visibility by securing distribution in luxury hotels, coordinating
logistics and invoicing via SAP. - Execute 4 monthly newsletters via Mailchimp and Pardot, manage swag inventory, improve
operational efficiency by reducing excess magazine copies by 50% across Europe and
streamline processes with Asana. - Manage RFP process, craft integrated marketing B2B/B2C proposals with budgets of $100K–
$1M+ showcasing WSJ's value propositions and work cross-functionally across internal teams
to coordinate the pre-sale process end-to-end.