Dean Pennington

Senior Manager, Business Intelligence @EF Education first

Growth HackerStartup FounderFounderSystem AnalystData EntryData Entry SpecialistDatabase CoordinatorMarketingITSales & BizDevEngineerConsultingBrand Marketing ManagerEmail Marketing ManagerDigital Ads ManagerMarketing Analytics ManagerDevOpsData ScientistData EngineerData AnalystBI AnalystHead of GrowthSolution IntegratorBusiness AnalystComputer engineerMarketing DirectorCRM managerDatabase Developer

As someone with a healthy respect for both numbers and technology, I consider myself a "technical analyst." I don't believe that analytics starts and stops at the reporting and insights, and with that in mind I've always straddled the line between analytics and engineering. With a background in both advanced analytics and data delivery, I enable myself to be part of the "translation layer" between constructing data to support essential analytics, and the delivery of powerful, data-driven insights. With over 15 years of experience in analytics and data strategy, I have a passion for transforming data into actionable insights that drive business growth and more meaningful interactions with consumers. I have worked with leading tech and financial firms, such as Silicon Valley Bank and Salesforce, where I developed and executed data-driven strategies for audience segmentation, product intelligence, and digital content optimization. I also co-founded Qubic Marketing Group, a data science-focused CRM startup. As a lifelong learner and a tech enthusiast, I'm always eager to expand my skill set and improve my knowledge of what's on the cutting-edge.

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Work Background

Sr. Manager Business Intelligence

EF Education FirstSr. Manager Business Intelligence

Dec. 2023Cambridge, Massachusetts, United States

Sr. Manager, Digital Analytics (Contractor)

OktaSr. Manager, Digital Analytics (Contractor)

Aug. 2023 - Dec. 2023Boston, Massachusetts, United States

Director, Digital Data Strategy & Analytics

Silicon Valley BankDirector, Digital Data Strategy & Analytics

Jul. 2021 - Jun. 2023Boston, Massachusetts, United States

Audience Manager, Digital Content Strategy

SalesforceAudience Manager, Digital Content Strategy

Apr. 2019 - Mar. 2021Burlington, Massachusetts

Data Scientist

Customer PortfoliosData Scientist

Oct. 2017 - Aug. 2018Boston, MA

Co-Founder

Qubic Marketing GroupCo-Founder

Mar. 2016 - Jun. 2019Methuen, MA

Program Manager, Data & Analytics

AltisourceProgram Manager, Data & Analytics

Oct. 2015 - Sep. 2017Boston, MA

Data Scientist

Customer PortfoliosData Scientist

Aug. 2014 - Dec. 2015Boston, MA

Vendor Performance Analyst

Agero, Inc.Vendor Performance Analyst

Apr. 2011 - May. 2014Medford, MA

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Data Solutions: Engineering & Analytics

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