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Work Background
Project 1490Member
Sep. 2024An experience-based, women's leadership community designed to accelerate the rise of female leaders—with grace and grit.
Nativo IncSenior Director, Brand & Product Marketing
Mar. 2023► Recruited to build out the marketing function with a focus on media strategy. ► Oversaw all brand, media, digital, product, sales, and experiential marketing. ► Led the marketing strategy design, planning, and execution with ownership of a $2M budget. ► Reported directly to the CEO & partnered with the executive team to align marketing goals with organizational strategic initiatives. ► Drove full rebrand that increased website traffic by 3x YoY and engagement by 2x YoY. Project scope included revamped sales narratives, brand repositioning, and a new website rollout.
► Directly supported the launch of five new products that influenced $100M in annual revenue.
► Earned company’s coveted Market Summit Award (2x) for incredible contributions and extraordinary effort.
Nativo IncDirector, Marketing
May. 2021 - Mar. 2023► Grew marketing team to eight direct reports and five external agency partners.
► Launched first Sales Library to organize sales materials and streamline workflows to ease pain points and increase efficiencies for sales, strategy and support teams
► Worked collaboratively across sales and strategy to create new processes and templates for RFP responses, ensuring we have turnkey scalable solutions and an insights-driven approach for custom proposals
► Partnered with the sales organization to empower the sales team with compelling positioning, messaging, and collateral to articulate value propositions to prospects and customers through presentations, case studies, website copy, e-books, webinars, and other sales enablement content
► Supported product-led growth initiatives which drive higher conversions and substantive outcomes for customers
The Knot WorldwideSr. Manager, Global Ad Strategy
Jun. 2019 - May. 2021Greater New York City Area► Directly recruited to manage the build and execution of a global digital growth strategy. ►Managed a team of 18. ►Owned the product roadmap, collaborated on new product development, created product positioning, and executed GTM strategies. ► Created standard processes and standard operating procedures in post-acquisition period.
► Drove $6M in revenue by launching a new gallery product focused on advertiser acquisition and retention. ► Enhanced the Bump’s in-app opportunities, increasing viewability to 70% and driving daily average revenue by 128%. Crafted and brought to market a new lead generation product for the business line’s website.
The Wall Street JournalManager, Global Product Marketing
Oct. 2018 - May. 2019Greater New York City Area► Charged with equipping and supporting the sales team with strategic marketing materials and tactics that helped increase lead generation and bolster sales revenue. ► Key outputs included sales presentations, sell sheets, training session content, and brand positioning statements. ► Packaged and produced sales products, newsletters, videos, podcasts, and events. ► Increased 2018 conference sales by 42%, driving $28M in conference revenue. Spearheaded 10 new events.
► Partnered with UI/UX developers to design and roll out a new Dow Jones website.
The Wall Street JournalManager, Sales Enablement
Sep. 2017 - Sep. 2018Greater New York City Area►Led sales enablement program charged with supporting sales team with timely, accurate, and engaging materials to drive revenue. ► Liaised with the sales and product teams, creating and maintaining templates for decks, sell sheets, and working across the sales marketing team on a variety of project-based initiatives.
► Supported the RFP response process, creating scalable templates and boilerplates.
► Rapidly promoted after 1 year into a role of increased scope and responsibility.
LINET AmericasManager, Global Digital Marketing
Aug. 2016 - Sep. 2017Charlotte, North Carolina► Acted as lead marketer for Linet Americas division, partnering with German-based HQ on all U.S. product marketing initiatives. ► Directed the marketing global advisory team and set up international best practices to ensure consistency in marketing practices, messaging, and approach.
► Spearheaded the launch of five new products within the U.S. portfolio. Scope included developing the market entry strategies, crafting product-specific messaging, and identifying launch initiatives. ► Planned and executed all-encompassing marketing campaign designed to highlight brand awareness to a national audience. The campaign produced 25K+ social media followers. ► Drove website traffic by 44%+ YoY through leveraging traditional and non-traditional marketing channels. ► Created first multi-segment workflow by product, event, and lead source for the organization. Successfully nurtured and tracked lead performance utilizing Pardot and Google Analytics.
Steals.comManager, Digital Marketing
May. 2015 - Aug. 2016Salt Lake City, Utah► Hired to plan and execute a comprehensive social vision for all four sites, focused on engaging existing customers and growing the business. ► Designed all site promotions, graphics, emails, drip campaigns, affiliate banners, and marketing materials. Measured KPIs continuously to ensure sales movement, adjusting campaigns and marketing activities in real time. ► Grew existing customer base by 60K through enhancing acquisition campaign quality and expanding to new social media platforms and apps. ► Increased site activity by 18% YoY by creating, optimizing, and strategically repurposing written and visual content. ► Implemented Facebook and Instagram paid campaigns that delivered 3X ROI.
Intracoastal RealtySpecialist, Marketing and Graphic Designer
Aug. 2013 - May. 2015Wilmington, North CarolinaDesigned, coordinated and oversaw production of corporate identity materials and 300+ agents flyers, invitations, posters, media kits, signage, brochures, direct mail, press releases, newsletters, e-newsletters, billboards and more.
Wilmington-Cape Fear Home Builders AssociationDirector, Marketing and Communications
May. 2011 - Aug. 2013Wilmington, North CarolinaDirected all planning, management and publicity for annual and monthly events from pre-event to post-event, including securing locations, sponsors and vendors. Drafted and distributed press releases, ensuring strong branding and message control. Created event ad copy, formation and graphic designs for promotion on multiple platforms. Coordinated with leadership to gather ideas and needs and developed designs and layouts for events, brochures, posters, monthly newsletter, e-newsletters and logos.
National Association for Weight Loss SurgeryCoordinator, Marketing
May. 2010 - May. 2011Wilmington, North CarolinaNegotiated speaking proposals, planned national events, coordinated regional and national tradeshows, composed weekly and monthly e-newsletters, designed all event and brand marketing materials.
Tayloe/GrayIntern
Aug. 2009 - May. 2010Wilmington, North Carolina, United States
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