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Work Background
ConcentrixHigh Performance Selling Program Manager
Mar. 2024Berlin, Berlin, Germany- Influences 70+ sales leaders to become effective coaches to their teams.
- Conducts individual and collective train-the-trainer sessions for sales leaders on effective communication, trust building, skills and knowledge development, sales management framework and sales leadership.
- Fosters result-oriented culture that drives accountability and delivers on priorities.
- Develops and capitalizes reporting and analytical capabilities to generate data-based insights for sales managers and leaders.
- Engages internal and external stakeholders to elevate sales excellence and coaching framework across teams driving sales of leading social media platform within EMEA region.
LadenzeileGlobal Campaign Manager
May. 2022 - Mar. 2024- Managed end-to-end B2B/B2C digital marketing campaigns for 12 international Ladenzeile platforms. This included managing on-site content & design, SEO, email marketing, as well as paid search and paid and organic social media efforts. All activities were aligned with key objectives such as launching new features, attracting leads, and boosting user engagement and conversions.
- Leveraging Agile frameworks oversaw the full campaign lifecycle, including drafting detailed briefs, coordinating cross-functional plans, budget management, and supervising execution to ensure adherence to brand guidelines and objectives.
- Collaborated with 15 stakeholders across 10 departments, ensuring streamlined approvals, reviews, and communication, while maintaining an updated campaign project documentation.
- Utilized UX expertise to conduct impactful A/B testing, enhancing platform profitability and optimizing the product search experience.
LadenzeileSales Manager - Poland
Apr. 2021 - Apr. 2022Berlin, Berlin, Niemcy- Drove an 18% YoY increase in platform revenue by expanding the marketplace's assortment in the Polish market, while also refining pricing strategies, resulting in a 36% improvement in cost-per-click through comprehensive market research and competitive analysis.
- Actively recruited and integrated 23 new Polish retailers into the platform, leveraging local market intelligence and conducting thorough product selection assessments.
- Spearheaded affiliate marketing strategies, identifying and onboarding key partners to boost brand visibility in the Polish market, resulting in a 12% growth in affiliate-driven sales and heightened brand recognition.
- Served as the main point of contact with teams like Content, Campaign Task Force, and Performance Marketing, crafting a tailored sales and marketing strategy for the Polish e-commerce market.
- Championed knowledge dissemination, fostering team proficiency in data extraction, analytical reasoning, and insight interpretation.
- Pioneered various strategic sales initiatives, encapsulating Market Intel, Knowledge-Infused Sales Seminars, and an in-depth review of the Sales Team's competencies, hierarchy, and incentive structures.
Joint Multinational Readiness CenterInstructor
Jan. 2020 - Feb. 2021Hohenfels- Demonstrated training and coaching skills while leading immersive sessions for NATO's Civil Affairs Soldiers in simulated war zones. The sessions focused on effectively applying knowledge of culture, governance, economics, and politics to influence human behavior and align with the strategic goals of deployed troops.
Bad Ape TrippinSabbatical
Jan. 2018 - Dec. 2019EuropeAchieved a long-term dream of traveling and exploring the best sports spots in Europe:
- Restored an old-timer camper van, making it travel-ready and reliable.
- Engaged with project supporting community through a self-developed website and an Instagram photo blog.
- Actively participated in numerous sports competitions across various locations in Europe.
- Mastered the art of surfing, adding a new skill to the list of accomplishments.
- Obtained certifications as a CrossFit Trainer and a Snowboard Instructor, enhancing expertise in both sports.
Caterpillar Financial Services CorporationHead of Risk & Operations Eastern Europe Area | Proxy to the Board of Directors
Feb. 2013 - Sep. 2017Czech Republic, Latvia, Lithuania, Poland, Romania, Slovakia- Managed a $0.5 billion portfolio of leases, loans, and receivables, taking ownership of critical aspects like risk management, customer experience, collection, remarketing, litigation, financial reporting and revenue-related KPIs.
- Ensured compliance with global risk management policies through various risk control models, including bi-annual internal audits, Key Risk Indicator scorecards, tail-risk assessments & stress testing, and war gaming.
- Managed credit underwriting and approval processes, involving a nuanced assessment of various debtor risks, with a stand-alone credit approval limit of $2.5M.
- Implemented policy enhancements and portfolio restructuring based on a retrospective analysis of credit defaults reducing the past due ratio from 17% to 2.5%, and annual credit losses from $25 million to $1.6 million.
- Developed and implemented business continuity plans.
- Led, coached, and expanded a team of 46 professionals in diverse roles, serving customers and dealers in 7 countries.
- Streamlined operations by merging 4 separate business centers into an efficient and cohesive Regional Credit and Customer Support unit.
- Achieved significant improvements in customer and employee satisfaction scores, raising customer satisfaction from 8.0 to 8.9 and employee satisfaction from 7.5 to 8.7.
- Leveraged technology and automation to enhance operational efficiency, reducing credit turnaround time to 35 hours for requests below $2.5 million and 4 hours for requests below $0.25 million.
- Led a successful partnership with four stakeholders, launching a groundbreaking financial product that aligned mining customers' expenditures with the utilization of leased units, resulting in the acquisition of $65 million worth of valuable mining assets.
- Served as a Board of Directors proxy with accountability for P&L and Balance Sheet.
Caterpillar Financial Services CorporationSales & Marketing Director
Jul. 2008 - Feb. 2013Estonia, Latvia, Lithuania, Poland, Romania- Spearheaded and managed a team of 20 territory managers and sales support agents, responsible for serving customers and dealers across 4 countries.
- Cultivated relationships with 12 dealers (agriculture, automotive, construction equipment, forestry, mining, power), fostering collaborative partnerships.
- Demonstrated sales leadership by consistently surpassing annual sales budgets of $200 million, achieving remarkable over-performance ranging from 4% to 21%.
- Established a dominant market presence, achieving 70% market share for core construction and mining units, and 56% for BCP machines.
- Led a strategic partnership with 6 stakeholders, executing a product bundling go-to-market strategy that encompassed equipment, product support, extended warranty, insurance, and financial solutions. This initiative resulted in 50% share of bundled solutions in total sales volume and a notable 14% year-on-year profit growth.
Caterpillar Financial Services CorporationInternational Accounts Manager
Jan. 2007 - Jun. 2008Estonia, Latvia & Lithuania- Conducted thorough marketing, credit, and legal due diligence before entering the Estonian, Latvian, and Lithuanian markets, ensuring a well-informed market entry strategy.
- Successfully developed and nurtured business relationships with 6 key stakeholders, including Caterpillar marketing teams, risk management professionals, insurance vendors, dealer management, and dealer sales teams.
- Played a pivotal role in facilitating new business opportunities within the territories, resulting in a substantial $30 million new business volume within just 24 months.
- Provided valuable support to credit and customer service teams in portfolio management activities, ensuring efficient and effective management of the company's financial assets in the region.
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