Natalia Arena

Diseñadora Gráfica @Arena Bahamonde

Product DesignerGraphic Designer🐦 DesignBrand DesignerCommunication DesignerIllustratorPresentation Designer

NATALIA ARENA Industrial Designer (Specialization in Graphic Design) Universidad Nacional de Cuyo, Argentina (2002) Graduated Summa Cum Laude (Gold Medal) PROFESSIONAL EXPERIENCE OWNER & ART DIRECTOR – Estudio ArenaBahamonde | 2009 – Present Design studio specialized in brand communication, corporate identity, and product design, with a focus on brand packaging for wines, beverages, and gourmet food products. Lead creative direction, marketing strategies, communication, and graphic execution. Provide technical consulting on industrial printing and packaging production. Expertise in optimizing printing processes and resources. OWNER & ART DIRECTOR – Estudio ÁrbolBranding | 2004 – 2009 Branding and packaging design studio for national and international clients. Specialized in wine packaging and branding for leading Argentine and global wineries. Clients include Salentein, Monteviejo, Michel Torino, Peñaflor, Finca Bandini, Universo Vigil, and winemakers Roberto de la Mota, Daniel Pi, Santiago Achaval, Roberto Cipresso. Additionally, developed branding for iconic businesses in Mendoza such as Jebbs, Perin, Altamar, Pinturerías Sergio, and La Gloria. GRAPHIC DESIGNER – Raza Advertising Agency | Jan 2001 – Dec 2001 Responsible for institutional and advertising design for 60% of the agency’s clients. Led creative projects across diverse industries, delivering impactful design solutions. EDITORIAL DESIGNER – Follonier Producciones | 1998 – 2000 Designed children's supplements and educational materials for Los Andes and Uno de Mendoza newspapers. Publications include Alfabeto Escolar, Alfabetito, Tic-Tac de la Historia, Tintero, and Tinterito. ADDITIONAL ACTIVITIES Develop content and lead workshops on wine label design, brand communication, and graphic design. Speaker at various industry conferences and training programs on these topics. EXPERTISE Branding & Corporate Identity Brand Packaging: Specialization in wine labels and packaging, including boxes, bags, flexible packaging, and more. Promotional Materials