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Work Background
SKINNERMarketing Advisor
Nov. 2022Vancouver, Columbia Británica, CanadáCreative thinking and strategic planning advisor for the new Jacket (1).
Design BakeProject Manager
Apr. 2022AmericasYour ally for all things cannabis marketing & design! I can help produce and manage project logistics for all marketing, branding, and out-of-the-box strategies for cannabis brands.
Flying Saucer Studio Project Manager
Oct. 2021 - Mar. 2022AmericasManaged workflow between departments to ensure timely and organized product launches and marketing initiatives assets, for businesses in Crypto & NFT Exchange, Dubai Luxury Real Estate, Campus Recruiting for Top Banks, and Charity Software.
Benito Santos MéxicoHead Of Marketing
Mar. 2020 - Nov. 2020Guadalajara y alrededores, MéxicoPart of the Executive Team for successfully delivering the turn-around of the business and refreshing the iconic Mexican brand. Leading a transformation of the brand’s marketing model, leading with digital and social media to engage a new generation of consumers and dynamically growing the brand’s commercial platforms.
We love BDPNew Business & Expansion Manager
Jan. 2019 - Jan. 2020Guadalajara y alrededores, México-On the front lines of new business access control
-Fulfilled sales funnel with 25% conversion rate
-Evaluation and improvement of agency services and processes
-Managed new business acquisition and public relations
-Supervised the design of new business branding image
-Development of international expansion strategy
-Outlined the complete UAE market entry plan
KuuMarketing Director
Feb. 2018 - Jan. 2019Guadalajara y alrededores, México- Responsible for developing holistic marketing strategies for our flagship luxury catalog.
- Develop a cohesive, multi-channel marketing strategy based on customer insights, business trends and brand priorities.
- Develop and manage omni-channel promotional calendar with input from key functional stakeholders.
- Organizing and developing specific customer- relations programs; determining company presence at trade shows, trunk shows, national & international POS, and art/design shows.
- Lead marketing efforts for new store openings across Mexico.
- Manage local marketing efforts, including collaboration with major influencers.
- Develop and execute in-store events.
Best Ground International, S.A. de C.V.Corporate Marketing Coordinator
Sep. 2016 - Sep. 2017Zapopan y alrededores, México- Developed an inbound marketing strategy to increase the number of international sales
- Strengthen brand presence on international food fairs, design and development of stands and advertising
- International media placements and public relations
- Management of international market research
Beliveo CorporationSocial Media Manager
Aug. 2015 - Sep. 2016Guadalajara y alrededores, México- Developed a social media strategy to increase the number of job applicants (recruitment) via social media
- Increased social media following and awareness by 200%
- Increased the number of hired candidates at Facebook by 82%
- Profitability by recruited candidates went up by 50%
Know How Marketing SolutionsExternal Project Manager
Aug. 2014 - Jan. 2015Guadalajara y alrededores, México- In charge of developing various campaigns and events:
- Media Tour for the Chef Patricia Quintana
- Organization for the Coca-Cola Life introduction event
- Mistery shopper for Mercedes-Benz in Guadalajara
- New image and merchandising for "La Curva de San Pedro"
Ayuntamiento de Guadalajara, JaliscoAsesor de imagen política, comunicación y publicidad
Nov. 2012 - Jul. 2015Guadalajara y alrededores, México- Managed social media accounts for politicians and created social media content for daily postings
- Increased social media following and awareness by 100%
- PR for the political party in charge (Guadalajara & Jalisco)
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