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Work Background
AllCloudSenior Marketing Manager | Target Account Marketing, North America
Feb. 2021Toronto, Ontario, CanadaAllCloud is a global professional services company providing organizations with the tools for cloud enablement and transformation. -Lead the development of tailored account-based marketing (ABM) strategies to marketing influenced pipeline for target accounts.
-Create and execute end-to-end campaigns, leveraging tailored content, events, and digital channels to engage decision-makers and influencers.
-Collaborate closely with sales teams to align on account priorities, shared goals, and pipeline acceleration strategies.
-Develop and manage customer engagement programs designed to nurture existing client relationships and uncover cross-sell or upsell opportunities.
-Monitor and analyze campaign performance, making data-driven recommendations to optimize for engagement and conversion.
-Act as a key driver for building and strengthening relationships between marketing, sales, and technology partners Amazon and Salesforce.
-Provide hands-on, end-to-end management of integrated marketing campaigns (Digital, Social, Email) and programs from conception to creative development, copywriting, planning, deployment strategies, execution, and reporting.
TulipMarketing Manager
Oct. 2019 - Feb. 2021Toronto, Canada AreaTulip is a mobile application provider focused on empowering store associates. Leading retailers like Mulberry, David Yurman, and Saks Fifth Avenue use Tulip to deliver an unparalleled omnichannel shopping experience. -Spearheaded all B2B digital marketing initiatives, encompassing campaigns, website management, email programs, events, social media, and CRM operations -Delivered comprehensive and actionable reports on digital marketing performance, ensuring alignment with KPIs and ROI targets
-Continuously optimized key metrics—such as website conversions, site traffic, email open rates, and CTRs—by implementing innovative strategies and methodologies
-Directed the planning and execution of high-profile events, including trade shows, conferences, and webinars: -NRF 2020: Organized and managed a 20x20 ft booth with 30+ staff, hosted speaking sessions, and coordinated networking parties -Conducted multiple webinars throughout the year, engaging targeted B2B audiences and generating qualified leads
-Managed and executed marketing automation workflows, collaborating closely with the sales team to enhance process efficiency, reporting accuracy, and overall campaign effectiveness
-Developed and optimized paid ads on platforms like Google Ads and LinkedIn, ensuring maximum visibility and engagement with target audiences
-Oversaw the rebuild of Tulip's corporate website and ongoing maintenance including: -Updating and creating compelling website copy, building and launching new pages -Implementing SEO strategies and enhancements to improve traffic and user experience. Key Achievements:
Increased website conversions and site traffic through data-driven campaigns and A/B testing strategies.
Successfully aligned digital marketing efforts with broader sales goals, accelerating lead generation and pipeline growth.
Think ResearchDigital Marketing Manager
Dec. 2017 - Sep. 2019Toronto, Canada AreaThink Research develops knowledge-based tools and leading clinical content for clinicians to deliver the best evidence-based care to patients. -Lead for all aspects of digital marketing including campaigns, web, SEO, SEM, emails, CRM, social media and advertising
-Collaboratively developed all infrastructure and processes for the department
-Planned and executed a website rebuild (multi-year project) which included light aesthetic redesign, new wireframes, marketing automation, copy updates, and a custom WordPress backend that incorporates integrations like Pardot and Salesforce
-Strategically built engagement and nurture programs (email-based) targeting web visitors and prospects, to help guide them through the sales funnel
-Measured and reported on the performance of all digital marketing efforts, and assessed against goals (ROI and KPIs)
-Continuously identified industry trends, insights, optimized spend and campaign performance
-Supported SEO initiatives to improve content, keywords, and branding
-Evaluated emerging technologies, providing thought leadership and perspective for adoption, and training where appropriate
-Collaboratively developed and implemented corporate strategy to support content marketing, which encouraged cross-functional collaboration both internally and externally
-Supported business development, client success and client services teams with strategic insights, marketing collateral and enablement packages to improve sales (up-selling and cross-selling), client retention, and satisfaction
MediaCom CanadaBusiness Development & Marketing Associate, North America
Feb. 2016 - Jun. 2017Toronto, Canada AreaMediaCom is one of the world’s leading media agencies who plan and buy media for clients around the world. Worked in tandem with the director, new business, to project manage and lead entire RFI/RFP process from first submission to final presentation (i.e. scheduling, task management, tracking deliverables, assigning accountability, following-up on all items in project plans). Implemented global marketing initiatives within local market; executed marketing activities including press, events, sponsorship, social media management and awards.
Mister Transmission (International)Marketing and Communications Specialist
Mar. 2014 - Feb. 2016With franchises conveniently located coast-to-coast, Mister Transmission is the largest chain of transmission and driveline repair specialists in Canada. Collaboratively planned and executed national campaigns on behalf of the brand (B2B and B2C) including media planning and buying for Canada; radio, television, print, mobile and digital (i.e. Pay-per-click, display advertising, retargeting). Responsible for content creation and the production of marketing collateral. Main point of contact for franchisees marketing/advertising needs, managed all internal and external communications, company website and intranet.
Atlific HotelsNational Sales and Marketing Coordinator
Jun. 2013 - Jan. 2014Toronto, Canada AreaAtlific Hotels is one of the most dynamic hotel management companies in Canada operating over 55 hotels with offices in Montreal, Toronto and Vancouver. Main point of contact for the Toronto office. Coordinated and organized events such as Atlific's annual national conference, sales blitzes, hotel grand openings and trade shows. Facilitated company meetings, managed files and website updates, assisted with advertising/production requests, content editing and media relations.
Ontario Tourism Marketing Partnership CorporationPublications Intern
Apr. 2013 - May. 2013The OTMPC collaborates with tourism partners, colleagues at home, and internationally to develop and deliver exciting, integrated, research-driven marketing programs that reinforce Ontario as a strong tourism economy and a premier, four-season travel destination. Produced all content for the fall issue of the Ontario Magazine. Revised press releases and prepared documents for media. Effectively worked with various departments including media relations, graphic design, publications and digital communications. Assisted with preparations for upcoming events such as Rendez-vous Canada.
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