Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Co.Lab 🚀 joincolab.ioProduct Manager
Aug. 2024Seattle, Washington, United States
ReforgeMember
Jan. 2023
Lusic.coProduct Manager
Dec. 2022Ho Chi Minh City Metropolitan AreaA startup driven by a passion for Music Edtech.
Collaborate with a team of 5 to build a Music EdTech Web Application. • Led the launch of a music tool simplifying chord addition, achieving 5x time savings for music teachers and maintaining a top 1 Reddit search ranking for 5 consecutive months, with a 65% accuracy rate in generated chords • Integrated Google Analytics to track product and landing page performance, leading to 20% increase in user acquisition by identifying and optimizing key user behaviors and conversion paths
• Conducted market research, product testing, and in-depth customer interviews to extract insights prior to launching the Beta version within a 4-month timeframe • Implemented the redesign of the landing page to enhance user experience and increase conversion rates by 22% through improved navigation, layout, and accessibility
• Collaborated with the founder to develop strategic partnerships by creating comprehensive documentation for messaging and positioning aimed at music schools in the B2B sector, successfully increasing revenue from this sector from 10% to 15%
• Developed an XML library containing 1000+ music sheets and embedded a demo playback feature
• Executed Mailchimp into the landing page and web application for automated email marketing campaigns, resulting in a 20% increase in user engagement
• Directed the creation of all mockups and wireframes, ensuring a cohesive design and facilitating smooth development processes
• Managed the strategic planning and successful execution of a Product Launch Marketing Campaign and supervised an intern team in the "Digital Marketing Hackathon" Program at Fulbright University
AmanotesProduct Operations Manager, AI Product (EdTech)
Sep. 2021 - Nov. 2022Ontario, CanadaAmanotes is the #1 music mobile game publisher globally, with 200+ employees, 3B+ app downloads, and 120M+ MAUs. Set up a team of 8 that executes all Content Management System ('CMS') and Multi-media Production scopes for the AI-powered music education mobile app (iOS). Building the CMS & Song Metadata • Cooperated with Tech teams to develop the CMS and automate content management workflows to reduce 65% manual tasks within 3 months following Agile development practices
• Constructed a comprehensive song database by leveraging the Spotify API, identifying key endpoints, and defining requirements for the Tech team Multi-media Production • Owned the overall timeline and multi-thousand-dollar budget to deliver the multi-media production’s goals within Sprint based OKR framework
• Led the launch of creative ad assets, from conceptualization to production, in collaboration with Production Houses/User Acquisition on a quarterly basis
• Handled the design of all thumbnails and covers, creating 100+ assets to enhance visual appeal and user engagement
• Managed the end-to-end multi-media production workflow to create in-app music, and visual content (150+ music/multi-media assets within 1 year)
• Engaged with AI team to understand technical constraints, defined requirements for music team to prepare data for model training, resulting in a 30% enhancement in the AI model's sound recognition performance
• Extracted insights from stakeholders’ feedback, user researches, and improved the produced multi-media iteratively to target the user retention rate of 25%
• Investigated causes of content bugs and aligned with Product/Tech/AI teams on technical constraints Contract and Payment Workflow
• Collaborated with law firm to create standard Non-Disclosure Agreement and Commission Agreement for Amanotes Canada; Amanotes Singapore and the freelancers
• Delegated cross-functional team to complete payment workflow solution for vendors based on business needs and company guidelines
Chubb LifeE-Services Promotion Project Leader
Jul. 2020 - Jul. 2021Ho Chi Minh City, Vietnam• Liased with 6 different internal departments to finalize the product design and integrated the designed E-services in more than 400.000 customers email
Chubb LifeOperation Senior Specialist
Mar. 2017 - Jul. 2020Ho Chi Minh City, Vietnam• Proposed requirements for claim system development based on competitor benchmarking and customers needs and behaviours
• Oversaw the claims process, conducting investigations for suspicious and fraudulent claims, and analyzed patterns to enhance anti-fraud guidelines
• Executed with reinsurers, loss adjusters, forensic accountants and solicitors, as well as other professionals to ensure more than 300 claims were resolved each month
Zen Yoga and MeditationProject Manager & Freelance Yoga Teacher
Feb. 2016 - Dec. 2019Ho Chi Minh City, VietnamTeam up with a team of 9 to build a Yoga EdTech mobile app (Android) • Delivered in-app learning content for 10 yoga courses for beginners (200+ multi-media assets) for the mobile app within a one-year timeframe
• Crafted comprehensive content for blog posts and website, strategically incorporating marketing team-provided keywords to enhance SEO optimization, resulting in a 20% increase in organic search traffic
• Developed compelling content and devised strategic flows for Email Marketing and Social Media platforms
• Produced on-demand creative resources for Product, Tech and Marketing team
• Organized monthly physical and mental women health workshops for groups size up to 30 people
Vinmec Healthcare SystemInsurance Partnership Specialist
Dec. 2015 - Dec. 2016Ho Chi Minh City, Vietnam• Widened healthcare insurers globally and medical network in Vietnam • Partnered with doctors, pharmacists and more than 40 insurers in Vietnam and Worldwide to provide medical services for customers
Unity Willis Towers WatsonInsurance Partnership Specialist
Sep. 2014 - Oct. 2015Ho Chi Minh City, Vietnam• Expanded medical network in Vietnam and new market in South East Asia
• Defined Direct-Billing process guidelines and provided training on the process for more than 20 hospitals in Vietnam
Intch is a Professional Networking App for the Future of WorkSee more people like Lam on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
286506 people
16
Marketing lead
18
Marketing Manager @ Central Retail
20
Marketing Lead @ Pasona
54913 people
19
Digital Communication Specialist @ CJ CGV Vietnam
19
Client Success | Partnership @ BambuUP
19
Chief of Staff @ Senix Health Group (Bitexco Group)