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Work Background
KIMO HOMEAssistant Marketing Manager
Jul. 201852 Spintex Road- I have executed multi-channel marketing campaigns
(Print, Radio, Online, OOH, SMS), that have resulted in a
30% increase in lead generation and improved
conversion rates.
- I have spearheaded e-commerce marketing initiatives
that increased online sales by 35%, aligned with
overall business growth strategies.
- I have improved lead generation efforts, contributing to a
40% increase in qualified leads and footfall.
MultiChoiceMarketing Executive(DStv and GOtv)
Jul. 2013 - Mar. 201614 Senchi St. Airport Res. Area - Accra- I led the successful execution of multi-channel
campaigns, increasing the subscriber base by 25%.
- I planned and coordinated high-profile events that
enhanced brand recognition and contributed to
sales growth by 34%.
- I assisted in managing social media presence for
both brands, increasing online engagement and
brand loyalty through targeted content and
community management. Key Achievements/Projects
• Successfully Planned and implemented campaigns for both DStv & GOtv
DStv Explora Launch 2013
Christmas 2013/2014/2015
DStv Mobile Kumasi 2014
DStv BoxOffice 2014
New Soccer Season 2014/2015/2016
World Cup 2014
Champions League 2014/2015/2016
Mums and Kids 2013/2014/2015/2016
GOtv Digital 2014
GOtv Price reduction 2015
• Successfully Planned GOtv city launches
Takoradi, Cape Coast, Tamale, Sunyani and Obuasi
• Planned and coordinated the launch of:
BoxOffice, Big Brother, Eutelsat Star Awards, Explora launch, SuperSport Media Events
leasafric ghanaSales Executive
Apr. 2008 - Dec. 2008Dzorwulu, Accra• Managed customer inquiries, complaints, and transactions while ensuring smooth operations. • Developed marketing strategies, conducted market research, and provided competitive analysis to enhance service offerings. • Handled corporate and individual leasing inquiries, liaised with partners, and monitored transactions to mitigate risks. • Engaged with clients and automobile shops to resolve issues, ensured timely settlements, and collaborated with remote sales teams for seamless order processing. • Prepared weekly reports and maintained accurate records of client interactions.
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student @ University of Ghana