AcronisLead Product Manager – Consumer Backup and Cyber Security
Dec. 2016 - Jan. 2021Sofia, Sofia City, Bulgaria• Directed a flagship consumer cyber protection product line, serving 5 million end customers, by leading, training, guiding, and motivating a specialized team of 4 product and technical product managers.
• Led new product releases with overall 50+ people in cross-functional teams, achieving a 30% increase in NPS and significantly reducing support needs (up to 3 times) through strategic improvements.
• Utilized advanced analytics tools (PowerBI, SQL, Tableau) to analyze user data and generate actionable insights driving a 20% increase in feature engagement and optimizing support costs by 15%.
• Strategically led and executed product offering initiatives for a 10% annual growth in the B2C backup and recovery market without increasing the marketing budget.
• Transformed the product licensing model to focus on subscription-based offerings with a constant 25% YoY growth in subscription sales.