DraftfcbAccount Supervisor
Aug. 2008 - May. 2011New York, New YorkFisher-Price Friends Worked with major licensors such as Disney, Nickelodeon, DreamWorks and HIT Entertainment to create TVC's for Rock Star Mickey, Dora the Explorer, Kung Fu Panda and Thomas&Friends. Also, helped to co-ordinate the Sing-a-ma-jigs digital and PR campaign with Ellen Degeneres. U.S. Census 2010
A core team member overseeing the integration of Media,Creative, Research and PR by managing 14 partner ad agencies. Helped to showcase the campaign to major stakeholders in Washington including the Secretary of Commerce. The program won major awards as the results were phenomenal -- the final mail back rate was 74% saving taxpayers about $85 million in operational costs.