Thiago Iki De Santis - Marketing Director, Tembici

Marketing Director @Tembici

Growth HackerDigital Ads ManagerMarketing Director💸 Marketing🗿 HRAdvisor🧨 ConsultingBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

I'm a marketing professional with over 16 years of diverse experience spanning from consumer goods to scaling startups in the fintech and mobility sectors. My career has been marked by a holistic approach, encompassing various marketing disciplines such as: - Growth Marketing - Brand Marketing - Product Marketing - Innovation - Consumer Insights and Market Intelligence - Pricing, Branding This broad horizontal experience, combined with my ascent up the corporate ladder, has shaped me into a versatile and strategic thinker capable of crafting comprehensive marketing strategies that transcend individual fields, considering the broader marketing landscape. I have always made a gamechanger impact on the companies I worked by connecting data-points and creating with a strategic, tactic and operational compeling marketing guidance.

SolfácilHead Of Marketing

Oct. 2021 - Mar. 2023São Paulo, BrazilLeading a team of 14 people and responsible for growth marketing, social media, performance, CRM, trade marketing, product marketing, loyalty and an internal creative bureau. Solfácil is a B2B2C company, highly focused on B2B and ABM strategies. The marketing is a cross BUs entity, accountable in leading all communication with our installer partners and end users. Main responsibilities: - Lead installers acquisition, from lead generation to first transaction within the platform, using inbound marketing, performance marketing and social media. - Lead installers engagement thru Solfácil Mais, a breakthrough benefits program where B2B installers have business leverages as they increase their transactions with Solfácil. - Lead Solfácil Brand Positioning: Ideate, develop, deliver and execute the new Solfácil Brand Positioning, and exerting governance over all communications spread across multiple stakeholders and channels, from business units, to the commercial team and all media platforms. - Lead all Go to Market (GTM) efforts, from new in-platform features, App, an IoT device (marketed as Ampera), assuring product adoption from our B2B partners - Lead Trade Marketing efforts, with special focus on commercial training, promotions, incentives and online & offline materials - Lead Events: strategize, define, develop and execute all of Solfácil participation in events, with special focus at Intersolar South America, the largest Solar market Fair in Latin America. At the 2022 event, Solfácil had the largest stand with the largest audience.

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