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Work Background
INOVATA - FDTEUX/UI Designer
Oct. 2021São Paulo, BrazilActively contributed to the development of interfaces for FDTE’s internal web projects, covering all phases from initial research to final prototyping. Significantly experienced in international projects, with a focus on the US market. Developed solutions for both web and mobile platforms. Notably engaged in the areas of medical services and clothing rental platforms.
McDonald'sMarketing Coordinator
Jan. 2020 - Oct. 2021AmericanaOperating in 8 restaurants across the cities of Americana (2), Santa Bárbara d’Oeste (1), Sumaré
(2), Hortolândia (2) and Nova Odessa (1). ● Planned the annual trade marketing calendar and sales growth initiatives targeting different business
segments (Eat In – Take Out – Delivery).
● Developed LSM (Local Store Marketing) Books for each restaurant based on their specificities, and
analyzed reports and results of the initiatives.
● Created local campaigns and online and offline advertising communications.
● Managed local social media platforms, including calendar scheduling, content management, creation of
graphics (posts, stories and ads), and monitoring and responding to customer messages. Facebook and
Instagram Ads.
● Created and sent marketing emails to internal customers (MailChimp).
● Conducted team training with a focus on Customer Experience (CX).
● Analyzed and monitored competition.
● Supported key brand promotion projects and events.
● Prospected local partnerships and liaised with the press.
● Created presentations for the board of directors and leadership team.
● Edited simple videos for internal events.
McDonald's - RPT Região do Polo TêxtilMarketing Analyst
Apr. 2016 - Jan. 2020AmericanaOperating in 7 restaurants across the cities of Americana, Santa Bárbara d’Oeste, Sumaré and Hortolândia. ● Monitoring ongoing campaigns to ensure their proper execution at the point of sale.
● Providing strategic consulting services, including the creation of business plans and the development of sales and results strategies. ● Implementing projects and coordinating events.
● Creating and producing visual communication materials for store promotion.
● Establishing contact and partnerships with local media. ● Executing and monitoring digital campaigns.
MarkCom Comunicação & MarketingAdvertising Account Executive
Nov. 2014 - Apr. 2016AmericanaResponsible for the interface between the agency and the client, guiding the progress and
outcome of the work. Developing briefings based on the client’s business scenario and needs, while also
overseeing the activity calendar, budget management, and the defined strategy for their brands. Working closely with all agency departments, ensuring quality in all deliverables. Experience in point-of-sale visits to propose appropriate communication. Client served: Legrand Group - a French multinational company.
Algitech do BrasilMarketing Analyst
Oct. 2013 - Nov. 2014Campinas, São Paulo, BrazilDevelopment of administrative activities in the Marketing department, executing processes and
routines to meet the needs of promoting and publicizing products, services and the company’s image, including:
● Creation and implementation of marketing plans.
● Planning and execution of promotional activities and events.
● Creating presentations in English and Portuguese.
● Managing social media and AdWords campaigns.
● Relationship-building actions such as newsletters and electronic updates.
● Drafting and revising texts and articles.
● Involvement in internal marketing activities and projects (endomarketing).
● Liaising with advertising agencies and suppliers.
AuPairCareAu Pair
Jul. 2011 - Jul. 2012Sea Cliff, New York - USAAs an Au Pair, I had the opportunity to live with an American family for a year, getting to know their habits and culture while also learning the language. It was an incredible and intense experience that brought significant personal growth. I am delighted to say that I still maintain contact with the family.
Dígito4Graphic Designer
Jun. 2009 - Jun. 2011Americana, São Paulo, BrazilI worked as a Creative and Designer, creating offline advertising materials for small clients.
Pepe Marketing e PropagandaGraphic Designer
Jul. 2007 - May. 2009Americana, São Paulo, BrazilThe agency was an in-house exclusive for a group of companies, and I worked ad a Creative and
Designer, creating offline advertising materials for the group of Honda motorcycle dealerships.
Caixa Econômica FederalIntern
Jul. 2005 - Dec. 2006Santa Bárbara d'Oeste, São Paulo, BrazilI started by assisting clients with the use of ATMs. After three months, I was assigned to the information desk where I provided preliminary assistance, answering questions, directing customers to the appropriate queues, and checking documents. In the final months of my internship, I worked in the account opening and financing simulation department, where I already performed theses tasks independently.
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