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Work Background
Colorado AI NewsFounder & Editor in Chief
Mar. 2024Boulder, ColoradoFounder and Editor in Chief of the forthcoming Colorado AI News, launching in July 2024.
NCG Strategic MarketingManaging Director: Digital Marketing Solutions for Attorneys & Accountants
Oct. 2009Boulder, ColoradoNCG Strategic Marketing helps small law firms, accounting firms and other entrepreneurial businesses improve their online marketing, communications, public relations and business development activities. Our consulting projects typically start with helping our clients clarify their strategic branding and market positioning. This is achieved by learning everything we can about their business, including services offered, target market, current clients, competitive strengths and weaknesses, and overall business goals. After that, we work together to decide where to focus their time and budget. This is followed by developing and executing a 12-month marketing and PR plan, which may include website design and development, search engine optimization, blog writing and other content marketing tactics, and social media assistance, with a focus on LinkedIn and Twitter, along with other platforms, as appropriate. Formulating the marketing plan is the first step to executing it. NCG is comprised of a team of experienced marketing specialists and strategic partners that help our clients with a full range of their marketing needs, including website design, search engine optimization (SEO), pay-per-click (Google & Bing Ads), social media training and account management, public relations, and business development coaching. I'm especially interested in making sure that our clients leverage social media to help them connect with potential clients and referral partners, as well as with the media and other influential parties. LinkedIn is a tremendous business development tool for professionals, and for this reason, I provide personal and group training and coaching in the best ways to leverage the platform, starting with putting together a complete and compelling profile, and ultimately using LinkedIn as a key element of a targeted business development campaign.
PrologisDirector of Global Marketing
Jan. 2004 - Dec. 2008Denver, ColoradoPrologis is a Fortune 500 global real estate developer and management company that was twice named by Fortune as the most admired company in real estate. Focused on the industrial real estate market, Prologis amassed - through development and acquisition - the largest global presence of any company in that vertical. During my five years at Prologis, my responsibilities included developing marketing communications, speechwriting for the CEO, managing a corporate website redesign project, drafting press releases, and corporate branding work.
Nugent Consulting GroupPresident
Dec. 2002 - Jan. 2004Boulder & Denver, ColoradoNugent Consulting Group provided marketing and business services for small companies in industries ranging from contract manufacturing to international finance. Services included conducting market research, developing online and offline marketing communications, writing business plans, and providing business development and sales support.
Requisite TechnologyTechnical Communications
Oct. 2001 - Dec. 2002Denver, Colorado
Mentis BroadbandWeb Consultant, Technical Writer & Marketing Communications
Sep. 1999 - Sep. 2001Denver, Colorado
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