Bind Media | B-CorpPaid Media Executive
Mar. 2023 - Apr. 2024Bath, England, United KingdomDeveloped and executed high-performing, full-funnel paid media strategies for B2B and B2C clients, focusing on sales, lead generation, revenue growth, and brand awareness. Managed monthly budgets ranging from £1,000 to £10,000+ across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads. Successfully optimised campaigns through structured and controlled split testing of bid strategies, audiences, ads, keywords, copy and in-depth data analysis. Conducted advanced campaign planning, keyword research, market research, and ad copywriting to enhance campaign performance and achieve clients’ marketing goals. Provided data-driven performance reporting and insights on a monthly basis, analysing key metrics and account & market trends to make strategic recommendations for clients, which aligned with broader digital marketing goals. Setting up and troubleshooting GTM conversion tracking for clients to ensure accurate data collection and campaign measurement. Built and managed Google Data Studio dashboards and reports to provide clients with clear, actionable performance insights. Built and maintained strong client relationships, leading to a 100% increase in fees from a B2B enterprise software client over 1.5 years. Identified new business opportunities, securing a handful of one-off projects and retainers for internal teams.