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Work Background
Program Manager for Change Management
VisevenProgram Manager for Change Management
Feb. 2023Kyiv, Kyiv City, UkraineCreating and implementing all change management aspects from the people`s side of technological change: - Defining the change (future state), - Adoption milestones - Stakeholders management, - Learning Journey (onboarding, training, champions celebration, hyper care), - and more as a part of the Viseven team delivering services to the world`s biggest pharmaceutical companies.
Chief Marketing Officer
Trouw Nutrition UkraineChief Marketing Officer
Mar. 2020 - May. 2022Киев, Киев, УкраинаStrategic marketing: - created, coordinated, and implemented the company's communication strategy. - managed a portfolio of international and local brands. - built a marketing strategy for B2B clients. - made a marketing strategy for B2C and managed the distribution network (100+ distributors in Ukraine, Georgia, and Moldova) as a part of a team. - Created an e-commerce system for a distribution network that opened digital promotion channels in a controlled mode for conservative feed sellers with exclusive offices in their regions. Operational management: - implemented the replacement of packaging for local feed as part of the optimization of production processes, costs, and a new marketing strategy for B2C. - managed the localization and implementation of the Microsoft Dynamics CRM system and created data circulation processes and a training center for all user groups. - implemented the electronic procurement module for distribution network participants and managed its integration into the ERP system. Implemented training and involvement of all stakeholder groups for project implementation. Innovative projects: Developed as part of a global team, managed localization and commercial tests in Ukraine of NutriOpt (https://www.trouwnutrition.com/en/solution/brands/NutriOpt/) product for animal husbandry at the border of technologies, hardware, and veterinary medicine (feed). Developed commercial and marketing strategies for Hendrix4U – an innovative product of customized mini feed mills for B2B clients. Administration: Team management: recruitment, adaptation, mentoring, and promotion. Creation of personal road maps and KPIs. Conducted seminars for marketing workshops for teams. As part of the board of directors, she participated in the development of the company's strategy and ensured the coordination of commercial, production, and financial functions in the process of implementing joint projects. Developed and documented business processes and policies.
Manager
Deloitte UkraineManager
Apr. 2018 - Jan. 2019Kiev Region, UkraineAs part of the ICF Legal Service team, she joined Deloitte as part of the Comprehensive Business Transformation department. Built and managed the marketing strategy of the department: created content and coordinated with the global marketing team, planned and conducted events for clients. Was responsible for cross-functional communications. Managed the Level Up Ukraine business conference in 2017 and 2018. The conference was held jointly with the Association of Taxpayers of Ukraine and was attended by up to 1,500 participants. As part of the project, I was responsible for the following: development of the conference concept and program, development of marketing strategy and sales strategy for the event, building partnerships and working with sponsors, budgeting and cost control, contracting and supervision of contractors.
CMO
ICF Legal ServiceCMO
Jul. 2017 - Apr. 2018Kyiv, UkraineJoined the company as the head of the marketing department. Was responsible for: marketing strategy, brand strategy, internal and external communications, budgeting and cost control.
Co-founder
KangapayCo-founder
Nov. 2014 - Jun. 2016Odessa, UkraineKangapay is keen to stop people queuing in supermarkets . Our system allows the user to scan and pay the bill right from there smartphone. Kangapay system for retail offers a solution for register quening that helps reduce costs and provides the best service to all their customers.
Marketing Specialist
Фабрика. Курсы подготовки IT-специалистовMarketing Specialist
Apr. 2014 - Nov. 2015Odessa, UkraineHas been responsible for marketing strategy and communications since the establishment of training courses for IT specialists. Worked with partners and was responsible for sales.
PR-manager
DataArtPR-manager
Mar. 2013 - Jul. 2014She worked as a PR manager at the Odesa office of an international IT company: Created professional communities around the company based on technologies (.Net, Java, etc.). Responsible for e-mail marketing. Worked on a local HR brand. Worked with local media and professional associations.
Аспирант кафедры финансового менеджмента и фондового рынка
ОНЭУАспирант кафедры финансового менеджмента и фондового рынка
Jan. 2010 - Jan. 2014Инвестирование инноваций инструментами рынка ценных бумаг.
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