Trouw Nutrition UkraineChief Marketing Officer
Mar. 2020 - May. 2022Киев, Киев, УкраинаStrategic marketing:
- created, coordinated, and implemented the company's communication strategy.
- managed a portfolio of international and local brands.
- built a marketing strategy for B2B clients.
- made a marketing strategy for B2C and managed the distribution network (100+ distributors in Ukraine, Georgia, and Moldova) as a part of a team.
- Created an e-commerce system for a distribution network that opened digital promotion channels in a controlled mode for conservative feed sellers with exclusive offices in their regions. Operational management:
- implemented the replacement of packaging for local feed as part of the optimization of production processes, costs, and a new marketing strategy for B2C.
- managed the localization and implementation of the Microsoft Dynamics CRM system and created data circulation processes and a training center for all user groups.
- implemented the electronic procurement module for distribution network participants and managed its integration into the ERP system. Implemented training and involvement of all stakeholder groups for project implementation. Innovative projects:
Developed as part of a global team, managed localization and commercial tests in Ukraine of NutriOpt (https://www.trouwnutrition.com/en/solution/brands/NutriOpt/) product for animal husbandry at the border of technologies, hardware, and veterinary medicine (feed).
Developed commercial and marketing strategies for Hendrix4U – an innovative product of customized mini feed mills for B2B clients.
Administration:
Team management: recruitment, adaptation, mentoring, and promotion. Creation of personal road maps and KPIs. Conducted seminars for marketing workshops for teams.
As part of the board of directors, she participated in the development of the company's strategy and ensured the coordination of commercial, production, and financial functions in the process of implementing joint projects.
Developed and documented business processes and policies.