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Work Background
Brand Lovers - Creative StudioHead of Strategy & Digital
Nov. 2022 - Nov. 2024Maputo, Cidade de Maputo, Mozambique- Digital & Offline Strategy - Development of new concepts
- Lead the creative department
- Master mind on social media tools (investment tools, analysis tools, reporting, among others) •Development of Strategies and Integrated Marketing campaigns for World Top brands such as:
>>ERNEST & YOUNG
>>CCBA (Coca-Cola, Fanta, Sprite & Cappy)
>>ACCESS BANK
>> VULCAN
>>IRVINE'S
>>CLINICARE
>>JEEP
>>RAMA
>>VASELINE
>>LIFEBUOY
>>NESTLÉ - MILO | CERELAC JÚNIOR | NIDO 3+ | LACTOKID 4 | FORTIGROW
Among many others!
Portugal FashionCommunication & Production Assistant
Sep. 2021 - Jan. 2023
Vanessa Reis AtelierHead Of Marketing Communication
Jan. 2021 - Nov. 2024- Communication and marketing consultancy
- Public Affairs
- Brand and image creation and management
- Social networks
- Institutional relations
- Endorsements
- Consultancy and advice on catering
- Brand management and activation
- Conferences and lectures
- Creation and Management of Websites
REMAX Real Estate GroupFormador
Mar. 2020 - Nov. 2022Lisboa, PortugalIniciação Social media
MrJackStrategic Public Affairs Consultant
Feb. 2020 - Dec. 2020Lisbon, Portugal• Brand Strategy
• Content Marketing
• Public & Media Relations
• Digital PR
• Social Media Strategy
• Search Engine Optimization (SEO, SEM)
New CollectiveMarketing Manager
Mar. 2019 - Feb. 2020Senior Brand Manager of 5 products in the music & events industry, responsible for the merge of the main partners resulting in a new brand called NEW COLLECTIVE (merge between New Sheet and HCollective, producers for success events such as Revenge of the 90’s who gather in an event near 15,000 people)
- Definition of the brand strategy for each music concept (5 concepts) - Leading 3 teams: Marketing, Design and Digital - Working on the Marketing budget alonside with a shared P&L with the Production and Booking teams - Creating and managing Digital Campaigns: Facebook Ads, Google Ads (generating Cpc’s around 0,01€), Instagram, Online forms towards gaining new leads
- Creating Sales and Marketing strategies either for the different sales & distribution channels - Liaise with different companies in order to generate partnerships - Developing strategies to create new concepts alongside external clients and partners
BOILING BRANDSMarketing Communication Manager
Nov. 2016 - May. 2019Lisbon Area, PortugalPassionate about Marketing and Communications. Always dreamed about it and since an early age she accomplished her dream. Strong and decisive in marketing, public relations and operation always in top/ luxury brands. Very dynamic and fully committed, focus on brand & revenue effectiveness.
Professional, ethic and suitable as a team member and leader. Extremely punctual and assertive.
Can easily adapt to changes, new environments and new business structures, always creating motivation for and to the team. Specialties: - Rebranding
- Brand Management
- Development and implementation of a Marketing plan - Monitoring, analysis and evaluation of the main variables of a brand: sales, market shares, among others
- Media Brand Development
- Media Planning
- SEM
- SEO
- CRM
- Management of partnerships and stakeholders
- Anual budget management ONLINE CV: http://vizualize.me/VanessaReis_1980#
Message in a BottleAccount Director
Sep. 2015 - Mar. 2016Lisbon Area, Portugal- Coordinate the team (which has 3 account managers)
- Define the communication strategy for each client
- Taking a lead in clients’ marketing and advertising strategies
- Leading a team to provide the utmost level of client service
- Liaising with clients at a senior level on a day to day basis
- Promoting the expansion of business with existing clients
- Completing projects to a specific schedule and within an agreed budget
- Using your skills to push clients, and the agency, creatively and strategically
NAU Hotels & ResortsMarketing Director
May. 2013 - May. 2015Lisbon Area, Portugal- Direct support to the Board, on the advice and management of all matters relating Marketing and Communication;
- Rebranding and Brand Management
- Development and implementation of the Marketing plan - Monitoring, analysis and evaluation of the main variables of the brand: sales, market shares, among others;
- Media Brand Development;
- SEM, SEO and CRM;
- Support in contact with various international partners;
Grupo A EducaçãoMarketing Product Manager
Sep. 2011 - Apr. 2013Grupo A Publishing (Brasil) has a subsidiary here in Portugal and represents seals such as McGraw-Hill and Bookman Publishers. This publisher only edits Portuguese books, either in Portuguese from Portugal either in Portuguese from Brasil. Its main areas are: Economics, Business and Administration, Engineering, Medicine www.grupoa.com.pt , 1000 employees between Brasil and Portugal. Increased 50% of the main outlets revenue & brand awareness, in 1 year
Define Marketing & Communications strategy for the publisher in Portugal: creation and management of marketing and communication plan to be implemented over the years. Development of promotional and corporate materials, such as: flyers, brochures among others. Development of partnerships; New Business; establishment and management of Facebook fan page; Media Relations. Development of a promotion. strategy to implement on the college market. Responsible for 40% of budget achievement.
Real Hotels GroupMarketing & PR Coordinator
Jun. 2010 - Sep. 2011Increased 50% of the main outlets revenue & brand awareness, in 1 year
Responsible for brand management and monitoring at the level of results orientation of all Real Hotels(8 hotels) and its various outlets, i.e., all the restaurants and spas in each of the resorts. Management of Public Affairs and Media Relations (local, national and international) Responsible for Management of Internal Marketing Activities of different units, to make known the different outlets and different services inhouse Hotel guests through promotional flyers, information in elevators, in the rooms, check-in and above all, through all the existing online platforms (Social Media sites like Facebook, Tryp Advisor among others). Management and coordination of a team of 10 people, distributed among the areas of wellness & spa, as well as Food & Beverage. Responsible for all promotional material such units: creative development and the accompanying graphic, as well as the promotional material developed for the various events, developed by the hotel unit. Development and implementation of Press Trips, event tracking and Fam Trips Trade. Responsible for Advertising: management and implementation of media planning, monitoring of creative design and printing. Responsible for the management of information in each of the consortia marketing associated with the Grande Real Villa Italia Hotel & Spa, namely: Leading Hotels of the World, Virtuoso and Kiwi Collection.
Real Hotels GroupMarketing & Communication Manager
Jan. 2008 - Jun. 2010Responsible for the development and monitoring external communications (relations with the Media) and the preparation and delivery of internal communications for all hotels. Responsible for all promotional material of 8 hotels: the development and monitoring design and graphics as well as on all promotional materials developed for the various events of each of the 8 hotels
Responsible for Advertising: monitoring the creative design and graphics.
Responsible for integration of information and its management in each of the consortia marketing associated with the Grande Real Villa Italia Hotel & Spa, namely: Leading Hotels of the World, Virtuoso and Kiwi Collection.
McGraw-Hill EducationMarketing and Product Manager
Oct. 2003 - Jan. 2008Increasing brand awareness boosting revenues 10% in just 1 year
Marketing and Product Manager of McGraw-Hill of Portugal, performing functions: organizing events, monitoring of Internal Communications and External Communication, Development Communication Supports physical, Support Department and Commercial Promotion Department. Promoter's editorial McGraw-Hill of Portugal, where performance functions such as visits to universities, for monitoring of teachers in the development and advancement of bibliographies of the subjects they teach, requisition books for teacher evaluation, update databases, development of mailings and response thereto; assist the Marketing department.
Terravista.ptCommunications Manager
Aug. 2002 - Sep. 2003Dealt with all aspects of Media Relations, Management and implementation of marketing and communications plan, management team of about 4 people, which had different thematic portal: music, fashion, tabloid press new technologies. Preparation of Press-Releases, measures aimed at micro-sites, eg, Carlos Castro website. Management of Internal Communication within the company, namely: bulletin boards, internal newsletters (both physical and digital), weekly brainstorming for improvement of services of the company. Good contact Media Relations and Public Relations, as well as in Graphic Design.
Media CapitalPR Manager
Aug. 2001 - Aug. 2002Increasing brand awareness of all 8 brands and also to main brand
Trainee in Media Capital Radios here I implemented two projects: an Advertising Festival for all Radio spots, one of the biggest events of the advertising industry, in that it aims to reward all spots passed across the national radio. On a more secondary stage, 3mesesem5minutos.com, which was intended to facilitate the process of producing a radio spot. This could build on the physical and digital file, all information of the six radios, including: abstracts, tables of advertising, playlists, sales plans and planning campaigns, each of the radios. All with one goal: to create a site with the information needed in order to delight the customer, facilitating the choice of radio to advertise your product (similar to an action Taylor Made), giving you a fast and effective response. Public Relations Media Capital Radios: coordination of all activities involving the different targets (read: hobbies, movies, BL and AL activities) of this sub-holding company, as well as managing all merchandising related to all actions of each of the 8 radios. Planned and implemented study visits to company headquarters showing and explaining the workings of this journal.
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