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United States
Work Background
taylordurrett.comExecutive Advisor, Brand and Growth
Jul. 2025United StatesWork directly with founders and C-suite leaders on the things that move the needle — investor strategy, partnership development, GTM, brand positioning, and org design.
Dig into complex RFPs and help agency partners build the narratives, resource plans, and decision frameworks that sharpen value and close faster.
Advise consumer startups on influencer, retail, and digital growth. Developed and launched Field Trip, a modern THC beverage, from brand through go-to-market — resulting in strong e-commerce traction and a Desert Open sponsorship.
Lead teams of ~10 per engagement across GTM and creative operations, driving growth for CPG and lifestyle brands.
Altitude BeveragesChief Brand Officer (Fractional)
Feb. 2024 - Jul. 2025United StatesLed GTM strategy end-to-end — messaging, creative direction, retail and digital execution. Drove 29% brand awareness growth in 6 months and delivered 32X ROI.
Built the operating infrastructure from scratch. Established a weekly cadence and KPI alignment approach that tightened field readiness and got cross-functional teams moving in the same direction. Secured retail placement across 61 New Seasons and Burgerville locations.
FLICKERGroup Executive Director
Jun. 2023 - Jun. 2024United StatesStepped in to rebuild the brand and sharpen how the studio showed up in market. Refined messaging, overhauled the proposal narrative, and built a pitch strategy that doubled inbound RFPs — from 12 to 24 — in 90 days.
Worked closely with marketing and brand leadership on campaign strategy, storytelling, and creative production. Brought a strategic lens to partnership opportunities and helped teams see where the brand had room to grow.
Led full pursuit strategy across positioning, pricing, and delivery. Closed $350K in new business within the first year through relationships with Amazon, Project Kuiper, and UFC Project Rock.
Indigo SlateVice President, Group Account Director
Sep. 2021 - Aug. 2022United StatesCame in to stabilize a agency operating on shaky margins. Directed a team of ~20 to rebuild delivery planning and resource allocation from the ground up — tightening utilization and restoring operational efficiency.
Owned executive relationships and MSA strategy. Closed 8 new MSAs including ASICS, Amazon, and Toyota, and grew revenue $1.4M — from $7.2M to $8.6M.
Partnered with global brands on digital and brand strategy. Built a scalable playbook and asset library for ASICS, a logistics and compliance platform for Alaska Airlines, and drove 6M+ organic YouTube views for Amazon.
Restructured the global client services team and implemented forecasting, scope control, and cross-department planning that unlocked $1.5M in annual revenue over an 11-month rollout.
HoselFounder, Managing Director
Aug. 2019 - Jul. 2021United StatesRan day-to-day operations for a boutique consultancy serving CPG, fashion, and outdoor brands. Managed a team of 7 across creative, accounts, and operations — delivering branding, GTM, and design strategy.
Built the commercial and operational foundation from scratch. Pricing, positioning, delivery standards, sales pipeline, client cadence — all of it. Scaled revenue from zero to $650K in 18 months.
Weller CreativeCo-Founder, Manging Partner
Jun. 2018 - Jul. 2019United StatesLed business development and cultural impact initiatives for a creative agency. Directed a team of ~12, secured partnerships with Nike Softball and Hear The Cry, and generated 47M impressions and 7.5M engagements for Marriott.
West/DurrettCo-Founder, Managing Partner
Aug. 2015 - Nov. 2017United StatesLed post-acquisition integration across WestDurrett and Camp Creative — aligning teams, standardizing processes, and building a unified creative delivery framework across branding, design, and digital strategy. Directed ~12 across both agencies.
Built scalable delivery, production, and collaboration systems that cut average project timelines by 20–30% and drove higher client retention and repeat business.
Led marketing strategy and campaigns that expanded services, deepened partnerships, and grew client engagement 34% — across a portfolio including Google, Triumph, Sedera Health, Title Nine, Tetherow Resort, Paradigm Project, and Grey Langur Travel.
HousehappyMarketing Director
May. 2013 - Nov. 2014United StatesRapidly promoted from Product Marketing Manager to Marketing Director. Rebuilt the department and directed ~14 across product marketing, user acquisition, and product development.
Led brand, voice, and multi-channel strategy for platform growth. Partnered with product and engineering to embed marketing messaging directly into the user experience — lifting engagement and adoption.
Yahoo! Inc.Creative Strategist
Jul. 2011 - May. 2013United StatesPartnered with marketing and product teams on digital platform creative strategy and execution for Nike, Disney, and Hulu. Supported campaign optimization, reporting, and client feedback loops.
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