Griselle Colón is a distinguished marketing and operations executive with over 30 years of experience in multicultural, experiential, and shopper marketing. She has led groundbreaking national programs for prominent brands including DaimlerChrysler, Wal-Mart, AT&T, American Airlines, FedEx, Abbott, and Verizon. Griselle has achieved numerous industry firsts, demonstrating her innovative spirit & leadership.
Griselle's notable accomplishments include securing the first Hispanic Market license for Nestle USA to utilize MLB All-Star Game & World Series events for Hispanic Market promotions. She also served as the 1st Director of Hispanic Marketing for Pacific Trading Cards, where she launched the 1st bilingual baseball cards in the U.S. She also spearheaded Chrysler's founding sponsorship of Carnaval on the Mile, partnering with the Kiwanis Little Havana Foundation as title sponsor Miami's premier Latin Jazz festival.
At Wal-Mart, Griselle designed the ROAD TO ESSENCE, the first AA Shopper Mktg program, implemented across 500 AA traded stores in partnership with Essence Music Festival. Her efforts won “Best In Show” for Wal-Mart's Essence Music Festival activation three years in a row, marking a personal and company-first achievement. She also led the America I AM: The African American Imprint national Supertruck and Exhibition Tour, Wal-Mart's first sponsorship of its kind.
In 2022, Griselle joined Black Innovation Alliance (BIA), where she designed the Ecosystem Builder In Residence (EIR) program. Under her leadership, six EIRs have joined BIA, making significant contributions through their foundational assignments. Since 2023, she has spearheaded BIA's partnership with the Bahamas Ministry of Tourism as part of INNOVATE 242. In June 2024, her efforts landed a strategic alliance with the Global Diversity Export Initiative of the International Trade Administration & US Commercial Service, to implement capacity-building programs about global trade.
Griselle is passionate about tech innovation. Today, she leads TXL DMore...