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Work Background
Clatsop Care Health DistrictMarketing & Communications Director
Jul. 2021Astoria, Oregon, United StatesOversee marketing, advertising, communications, recruitment marketing, public relations and community outreach for Clatsop Care Health District. This includes redevelopment of website, social media, print, broadcast, content curation and on-line digital assets. Also, manage our Auxiliary Board and help build our Foundation from the ground up including selecting a new board. Helped put public messaging together for Bond Measure 4-223 which passed by 79% community support and resulted in $3.9 million over a five year period. Work on grant development.
EO Media GroupGeneral Manager of Digital
Jul. 2018 - Apr. 2019Seaside, OregonCatalyst for driving digital revenue and innovations at this leading Oregon publisher. Launching new Eat, Shop, Play and Stay travel and tourism site, Our Coast This Week, and associated niche publications. Directed digital team to replace all 15 newspaper sites with TownNews BLOX Total CMS system in 6 month period.
The Bridge Corporation (Bridge Marketing)Director of Channel Partner & Reseller Development
Oct. 2016 - Jul. 2018Greater Denver AreaBridge Marketing is a best practices People-based Marketing Automation Technologies provider focused on efficient customer acquisition. Founded on a unified platform integrating multichannel data, advanced analytics, and cloud-based data hygiene and segment targeting technologies. We enable businesses to increase marketing performance with end-to-end marketing services and data services. From white glove services to self-service solutions and customized marketing technologies accessed through a single integrated API. Fortune 500 brands and entrepreneurial growth companies can now access customer acquisition and data services with rapid response capabilities on demand. Built on a massive real-time data footprint and advanced technologies from email hygiene and data enhancement to audience targeting and campaign deployment, our ability to target, reach and engage both mass market and niche consumer audiences is virtually boundless. We are proudly recognized for best in class data services, efficient digital agency marketing services, and outstanding customer service. Customer Web Sites, Client Case Studies and Best Practice Newsletters reflect our commitment to deliver world class Marketing Automation Technologies for efficient customer acquisition. Bridge Marketing is a long standing member of the Direct Marketing Association and Email Experience Council with global offices in New York Metro, California, Salt Lake City, and Beijing, China. Specialties
People-based Marketing, Multi-channel Programmatic Display Advertising, Lead Generation, Email Verification, Email Hygiene, Campaign Targeting, Audience Targeting, Integrated Marketing, Real Time Integration, Increased ROI for digital advertising, Marketing Automation Technology, Marketing Services, Data Services
Beasley Media Group, Inc.Director of Digital
Oct. 2015 - Oct. 2016Las Vegas, Nevada AreaDirector of Digital for the 5 stations located in Las Vegas, NV. Mike had been the channel sales manager for Beasley Broadcast while at Propel Marketing and worked with several of the 13 markets and 53 stations in the Beasley Broadcast Group throughout the United States.
Hagadone DigitalDigital Services Director
Dec. 2014 - Sep. 2015Honolulu, HIHagadone Corporation is a privately held company with operations that include hospitality, golf, restaurants, real estate, media and publishing, advertising, photography, marine, and aviation. Hagadone Corporation includes 21 newspapers in Idaho, Montana, Washington and Wisconsin, along with BLUE541 advertising agency, Hagadone Printing Company, This Week Hawaii Magazine in Honolulu, Hawaii, MediaOne 360 powered by WSI, and Quicksilver Studios photography, M3 and Social Mindz in Canada. This allows Hagadone to provide a full-service digital agency to any size business including world class and award winning web development, SEO, SEM, e-mail marketing, Social Media, On-line Presence, Content Development and branding. All supported by an analytics dashboard to show real-time results. As Manager of Digital Services, Mike is responsible for the development of new and existing business which creates measurable results for clients. He leads the selling initiatives with the commercial sales team and manages the efforts of the digital sales team. Additionally, Mike manages the local H1 graphic design department to ensure on time, on budget delivery of graphic design projects, web design and other projects to be completed by the local team.
Propel Marketing - Gatehouse Media/ Thrive Hive / LOCALiQ / USA Today DigitalRegional Sales Director (Mid-West) & Channel Sales Director
Oct. 2012 - Sep. 2014Mid-West United StatesRegional Sales Director for Mid-West Direct Sales team. Channel and partner manager for Propel Marketing. Responsible for driving revenue in local markets through Gatehouse Media properties and other strategic partnerships representing Propel Marketing products and services. Propel Marketing is a local online marketing company providing digital solutions to small and medium sized businesses. Propel Marketing gives you a leg up to keep pace with the continually changing industry of digital marketing to compete with the big guys and reach more potential customers through web site design, mobile, social media design, social acquisition, social retention, social content strategy and implementation, reputation monitoring and management, search engine marketing, search engine optimization, display banner ads on one of the largest digital ad networks, and re-targeting. Team with Propel to best leverage the Internet in your favor and avoid common pitfalls in developing your web presence. Propel Marketing is a part of Gatehouse Media which has over 400 various daily, weekly and newspapers, shoppers and YellowPage publications and properties throughout the United States.
ViewThru MarketingPresident
Apr. 2012 - Jun. 2021Astoria, OregonOnline, Interactive, Digital consultant specializing in Search Engine Optimization, Search Engine Marketing, Web Development, Content Development, E-mail, Video, Rich Media Display Banner Advertising, Re-targeting,Campaign Analysis, Planning, Buying and Optimization for small to medium businesses as well as regional and national accounts. Projects include: Jackson Hole News & Guide Content Management System evaluation and selection as well as revenue generation analysis. Worked with prismXL on various publisher digital asset evaluation, sales force training, marketing events, business plans and in field sales calls for Gatehouse Media, Propel Marketing and Advance Digital.
Propel Marketing - Gatehouse Media/ Thrive Hive / LOCALiQ / USA Today DigitalStrategic Partnerships- Channel Sales Director (Western US)
Apr. 2012 - Dec. 2014Greater Denver AreaResponsible for the non-Gatehouse owned-and-operated strategic partnerships for the Western US. Work with existing partners and re-sellers as well as look for new partners and re-sellers that will contribute to Propel Marketing's overall growth strategy. Work directly in the field with sales reps and management on target accounts to drive new digital business and revenue.
Digital First Media/AdTaxi and The Denver PostDirector of Digital Sales
Sep. 2007 - Apr. 2012Greater Denver AreaDigital Advertising Director and Search, E-mail and Video Project Manager for The Denver Post, AdTaxi and Digital First Media which has over 72 newspapers throughout the United States. Was instrumental in the development and starting of AdTaxi (I even came up with the name AdTaxi). Worked with major account, national account, regional accounts and small businesses on developing digital advertising campaigns including: rich media, mobile, social media, e-mail marketing, banner ads, Search Engine Marketing (PPC), Search Engine Optimization, videos, Digital Ad Networks including Yahoo! and more. Interactive and on-line advertising product specialist and sales manager. Instrumental in developing several key initiatives including AdTaxi.
Denver Newspaper AgencyYahoo! APT/Sales & Marketing Product Manager
Sep. 2007 - Apr. 2012The Denver PostDirector of Sales for Search, Video and E-mail specialty areas. Digital Sales & Marketing Manager for the Yahoo! strategic partnership and APT ad serving platform roll-out. Developed and implemented the sales and marketing plan for Yahoo! Run of Network, Behavioral Targeting segments to all sales, marketing, management and operations. Put together all marketing materials and tarining programs as well as sales pipeline target lists and minitoring. Grew business to $400,000 in contracted revenues in first 6 months. Responsible for on-going training, development of sales staff and tracking of key performance indicators for both Yahoo! and DNA Behavioral Targeting segments.
Denver Newspaper AgencyInteractive Account Executive: Major & National
Sep. 2007 - Apr. 2012Worked with multi-media reps in developing and presenting digital advertising and marketing solutions to major and national accounts. Successes included: Frontier Airlines, Southwest Airlines, McDonalds, American Furniture Warehouse, and AutoNation.
The Denver PostE-mail Sales Product Manager
Sep. 2007 - Apr. 2012Development of internal and external e-mail products, packaging, pricing, sales and marketing.
Denver Post (MediaNews Group)Interactive Project Manager
Jan. 2007 - Apr. 2012Responsible for developing Yahoo consortium which led to being number one seller of Yahoo Ad Network. Also developed AdTaxi from scratch. Developed all digital products and solutions including SEO, SEM, Display, Social Media, Web Development, E-mail marketing and video.
United States Business Brokers, Inc.Executive Vice President, General Manager, Managing Broker
Jun. 2002 - Sep. 2007One of the largest independently owned small business (main street) business brokerages in the United States with over 15 independently owned offices in 14 states and a network of over 150 agents. I was the employing real estate broker for three offices. The network of brokerages has over 1400 businesses for sale. The company concentrates on business valuation of good businesses, with good records and good cash flows. Once a business is listed. USBB handles all the marketing, advertising, web, internet processing. They also provide the offices with training, telemarketing services, forms and contract guidance and continuing education.
OracleRegional Sales Manager
Jun. 1999 - Jun. 2002Enterprise Resource Planning software sales executive specializing in Human Resources, Financials, Supply Chain, Customer Relationship Management and Business Process Management. Clients included: Boston Market, Maricopa Community College, Conagra and Swift Foods, Whole Foods, SkyWest Airlines, Novell, Big-O Tires, University of Colorado, Corporate Express, University of Northern Arizona and more.
AlcatelRegional Sales Manager
Jul. 1997 - Jun. 1999Federal government enterprise networking specialist including ATM and voice-over-IP. Clients included Veterans Affairs, Department of Defence, Department of Energy and Department of Interior.
Cisco SystemsRegional Sales Manager
Feb. 1995 - Jun. 1997Federal government agency specialist for enterprise network solutions. Specialized in Department of Interior including Bureau of Indian Affairs, Bureau of Land Management, USGS and others.
3ComRegional Sales Manager
Mar. 1993 - Jun. 1996Federal government network specialist. Handles all government agencies in Western United States. Projects included: Los Alamos National Labs space shuttle space debris monitoring system, NORAD command and Control Centers. Hill AFB Command and Control Center, JICPAC and CINPAC Fleet Command and Contorl Centers, Trippler Army Medical Tele-medicine initiative and others.
GTSIRegional Account Executive
Jul. 1991 - Sep. 1993Sales rep for the nation's largest re-seller of computer equipment to the Federal Government. Number one Sun, Apple and Dell rep. Trained by all the top hardware and software manufacturers.
Freedom Communications Inc.Account Executive
Jan. 1987 - Dec. 1991Orange County Register and Orange County NewsChannel. Display advertising rep for Newport Beach, Corona del Mar and Costa Mesa. Help start up Orange County NewsChannel, the nationa's first fully digital television station.
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