United Oil Processing and Packaging S.A.EBrand Manager
Sep. 2016 - Mar. 2022Cairo, Egypt1- Leading the strategic planning process for the assigned brands. 2- Developing new brands, generating relevant names, setting the branding strategy and planning launch programs.
3- Working with distribution channels and marketing research arm to obtain relevant information, including the development and implementation of brand equity studies and focus groups. 4- Planning trade marketing activities. 5- Monitoring and analyzing business performance vs objectives. 6- Co-developing annual promotional plans by working with internal and external suppliers.
7- Implementing the marketing plans. 8- Overseeing the development of communication and advertising material.
9- Traveling when needed to attend trade fairs and exhibitions. 10- Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. 11- Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
12- Managing the status of projects, product testing and the evaluation of external agencies.
13- Writing copy and preparing content for communication material. 14- conducting pre and post promotion evaluation.