The Good Marketing CompanyChief Marketing Strategist | Founder
Jun. 2017 - Jul. 2021London, United KingdomI ran my branding agency for the health and wellness industry for four years. I wanted to bring empathy, tact, and transparency and stop the overcompeting. Hopefully, I did that. Here are some highlights:
Partnered with clients including NHS, Purearth, Welltodo, Pfizer, Britannia Pharmaceuticals, Arkeo, Moki, and Essex Boot Camp.
Generated £12M+ for clients over 4 years, including a £106K gain in sales in December 2020 for Moki from a £3.8K ad investment.
Generated £115k in revenue and over 30k social followers for Three Sisters Farm in 8 months.
Collaborated with Britannia Pharmaceuticals to redefine the brand, update the website, and develop a unique media and marketing strategy, resulting in a 38% sales increase and leading to an acquisition.
Created the brand identity, website, marketing strategy, and social content for Arkeo, gaining 3,500 subscribers to the beta launch and over 50k page views.
Won the Transform Awards in the category of ‘Best visual identity from the lifestyle and wellbeing sector’ for my work on Arkeo. This was the approach I took with every client: 1. BRAND: Market your position with clarity and confidence so you have no competition and speak to those who care. 2. STRATEGY: Connect your brand to something tangible, plan campaigns for the year, and engage correctly. 3. OPTIMISATION: Improve and highlight growth opportunities. We will optimise your site, follow-up process, reporting, analytics, content planning, and distribution. 4. CLAIMS AND ETHICAL STANDING: Detail what you can and can’t say and provide your audience with reasons to trust you. 5. DIGITAL PROWESS: Create content to keep you 'top of mind' while building authority and credibility, and have systems to automate as much as possible. 6. CONVERSION: Turn your marketing efforts into sales. Move the conversation from the initial click to the purchase.