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Work Background
Reflect DigitalGrowth Marketing Director
Oct. 2023 - Apr. 2024Maidstone, England, United KingdomHere to help clients think bigger. Looking after their needs, their projects - that it's on time and within budget. Also helping the rest of the growth team to do the same.
SchwaMarketing Manager
Aug. 2022 - Aug. 2023London, England, United KingdomWords have power. More than that, the choice of words can move mountains or be a damp plop in an even damper ocean of plop. Schwa (now Definition) is a communications agency that helps businesses choose the right words to communicate meaningfully and impactfully with their teams, employees, and customers. I helped organise events, created content, built partnerships and amplified Schwa's profile and services. Here's some highlights: • Organised Schwa’s presence at three conferences gaining ~£35k for the business
• Improved visibility and content of schwa.consulting, raising pageviews by 15%, ranked on page 1 for ‘tone of voice agency’ search term
• Produced monthly newsletter and grew audience by 20%
• Grew social audience from 600 followers to 1938 on LinkedIn
GMPriority PharmaHead of Marketing and Sales
Jul. 2021 - Aug. 2022Coggeshall, England, United KingdomOn a mission to develop the most effective supplement brands in the world. My role is to create bold opportunities carve out new pathways for liposomal supplements and build partnerships to create a strong legacy. To do this I will be: Creating and improving brands
Creating go to market strategies building out effective digital funnels Creating ads
Creating communities
And most importantly help people feel healthier
detoxpeopleHead of Marketing and Sales
Jul. 2021 - Aug. 2022Coggeshall, England, United KingdomA portfolio of Neutraceutical brands for nutritionists and everyone who cares about their health. With over 4000 products this suite of brands caters for most supplement needs. My job is to improve the user experience and grow the ecommerce stores for Your health basket, Nature's Fix, Why the Face and Supplement Warehouse.
London SportSports Tech Hub Mentor
Oct. 2019 - Jun. 2023LondonMentoring Cohort 3 of the Sports Tech Hub accelerator programme for 2019. Taking their marketing and brands to the next level so they can help people get more active.
The Good Marketing CompanyChief Marketing Strategist | Founder
Jun. 2017 - Jul. 2021London, United KingdomI ran my branding agency for the health and wellness industry for four years. I wanted to bring empathy, tact, and transparency and stop the overcompeting. Hopefully, I did that. Here are some highlights:
Partnered with clients including NHS, Purearth, Welltodo, Pfizer, Britannia Pharmaceuticals, Arkeo, Moki, and Essex Boot Camp.
Generated £12M+ for clients over 4 years, including a £106K gain in sales in December 2020 for Moki from a £3.8K ad investment.
Generated £115k in revenue and over 30k social followers for Three Sisters Farm in 8 months.
Collaborated with Britannia Pharmaceuticals to redefine the brand, update the website, and develop a unique media and marketing strategy, resulting in a 38% sales increase and leading to an acquisition.
Created the brand identity, website, marketing strategy, and social content for Arkeo, gaining 3,500 subscribers to the beta launch and over 50k page views.
Won the Transform Awards in the category of ‘Best visual identity from the lifestyle and wellbeing sector’ for my work on Arkeo. This was the approach I took with every client: 1. BRAND: Market your position with clarity and confidence so you have no competition and speak to those who care. 2. STRATEGY: Connect your brand to something tangible, plan campaigns for the year, and engage correctly. 3. OPTIMISATION: Improve and highlight growth opportunities. We will optimise your site, follow-up process, reporting, analytics, content planning, and distribution. 4. CLAIMS AND ETHICAL STANDING: Detail what you can and can’t say and provide your audience with reasons to trust you. 5. DIGITAL PROWESS: Create content to keep you 'top of mind' while building authority and credibility, and have systems to automate as much as possible. 6. CONVERSION: Turn your marketing efforts into sales. Move the conversation from the initial click to the purchase.
SensiiaHead of Marketing DuoFertility
Aug. 2016 - Jul. 2017Cambridge, United KingdomPlanned and implemented effective strategies for marketing execution, as well as perform re-branding of DuoFertility. Drove and execute B2B trade platforms for listing Duofertility on Boots and Amazon websites. Created long lasting affiliate relationships and supporting assets to re-sell Duofertility through strategic clinical partners. Conducted market research to lead team members in an efficient way to develop new products. Secured 15 editorial mentions and articles for DuoFertility in 2017 by performing press outreach, journalist relationship and PR reporting. • Set up of email automation for marketing and customer service, reduced manual customer service email production by 80%.
• Implementation of CRM Automation to automate lead generation and customer follow up.
• Successful listing and partnership with Boots.com and Amazon.com, Amazon.co.uk.
• Management of the customer journey life cycle.
• Management and implementation of advertising and marketing campaigns across the following channels: Facebook, PPC, Adwords, email, increasing traffic to the site by an average of 700% over 6 months. • Increased sales from August 2016 to present by 210%.
• Project management and front end build of new Duofertility.com website.
• New website copy optimising websites for mobile, SEO and a US audience.
• Part of the senior leadership team to manage marketing output against business goals and provide regular reports to board members and investors.
• Writing and implementing a marketing strategy.
• Developing and running marketing campaigns within an integrated CRM system.
• Story and blog creation to increase website traffic and brand authority.
• Creation and implementation of cross-channel marketing automation tools increasing leads by 35% on average.
• Administering customer service webchat increasing leads by 66%.
• Adhering to medical device regulatory standards.
• Created and fostered 5 key affiliate partnerships, gaining $100,000 in revenue.
ProCoHead of Digital and Cross Channel Marketing
Sep. 2014 - Aug. 2016Stanstead Management of the digital department
Manage all cross media campaigns inclusive of: email, social media, affiliate marketing, sms, search channels
Build internal process maps to include: Initial scope, build, key marketing success barometers, testing and analytics dashboards. Build, implement and manage web to print solutions
Supply quality control reports
Built, implemented and configured custom automated web to print workflows
Use of Jira and Basecamp to implement agile development processes Plan and schedule marketing activity for clients
Present detailed analytics reports to measure client campaign success
Maintain timings on all projects to ensure team capacity is equal to project budget
Training internal staff on Direct Smile
Supporting the sales team with technical questions
Presenting technical solutions in pitch meetings
21:12 CommunicationsHead of Development and Client Strategy
Aug. 2013 - Sep. 2014London, United KingdomDevelopment of cross-channel and multi-disciplinary advertising campaigns, hand coded apps, websites and tablet adverts and simple clean, easy to use experiences. Managing a team of developers, designer and account managers
Ensuring projects are built on time and on budget
Highlighting and changing processes to maximise efficiencies
Developing core strategies for clients inclusive of Marketing, PR and online reputation management
Maintaining a high standard in both functionality and realisation of designs of applications
Keeping up to date with the latest technologies and feeding back to the team
Attending meetings and pitches to represent and articulate the company’s ideas
Manage large scale marketing and advertising campaigns including multi-channel approaches
Design analytical maps and feedback to client’s campaign, website and advertising successes
Writing technical specifications and outlining detailed tech plans Advising account directors and senior staff in a technical capacity
Working on projects using front and back end languages to help project completion
Performing appraisals and performance assessment of development team
Nurturing career development and setting goals for development team
Manage agile development process
Use Jira continuous integration Server administration and domain management Database and site management (MySql)
Beta LondonHead of Technology and Marketing Consultant
Oct. 2011 - Aug. 2013London, United KingdomConsultation with clients on best uses of current web technologies to market their product or service and provide strategy guidance and reporting. Be the technical lead within the agency to make sense of web limitations
Liaise with clients on web builds, project technologies, cross channel implementation of marketing plans
Advise on best practice for emails, websites and apps
Create reports for marketing effectiveness and ROI, inclusive of offline print, outdoor, display and video.
In charge of code quality Create self produced technologies to push the boundaries of projects Hand coding of email templates
Create technical briefs for clients
People and code management of twelve developers on work produced for Beta and for clients
Produce white papers on best practices
Contribute to the Beta Blog
Redesign and build http://www.betalondon.com Design and build of royalmailbusiness.com and royalmailexport.com
Front End Development of over 80 web and mobile projects
PR NewswireSenior Multimedia Producer
Oct. 2009 - Oct. 2011Produce one page HTML and Multimedia press releases for clients ranging from BMW to Moet et Chandon. Took on and promoted to Senior Developer
Production management of Multimedia News Releases
Liaising closely with Client Services to achieve product potential and PR reach
Hand coding HMTL, flat panel web pages for numerous clients ranging from Healthcare to Motoring
Encoding online videos using XML, Flash, HTML CSS3 and javascript for video streaming purposes
Use of Photoshop to create bespoke graphics for MNRs
Post production and distribution of MNRs to partner websites Development of extra functionality to Multimedia News Release to include extra languages and non-
ASCII character text (eg. Arabic)
Development to include a Flash, HTML5 and JQuery gallery to display images dynamically
Answering technical queries from clients, client services and sales staff and managing expectations of product delivery Development of HTML 5 and CSS3 templates
Hand coding functional javascript programming for bespoke front end requests (use of canvas and css, javascript animations)
Technical client liaison for the EMEAI region
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