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Work Background
RevelVP of Sales and Marketing
Jan. 2024Muskegon, Michigan, United States
Mrs. Ropers of West MichiganFounder
Oct. 2023Muskegon, Michigan, United Stateshttps://www.facebook.com/groups/2577384455760420
RevelVP of Account Services
Jan. 2022 - Jan. 2024Muskegon, Michigan, United States*Accountable for 80% of company sales
*Lead team to Increase client retention rate by 14%
*Lead team to grow existing client spend by 23%
*Lead educational product webinars resulting in lead generation
*Identified local vendor partnerships resulting in increased account profitability
*Oversaw existing client base that accounted for 84% of company business
*Consistently reported ROI to multiple clients
*Created, implemented and oversaw execution for multiple strategic marketing communication plans for B2B and B2B2C organizations
*Mentor and coach account team resulting in increased sales and providing openings for career advancement
RevelAccount Manager
Jun. 2014 - Jan. 2022Muskegon, MI*Maintained relationships and grew largest accounts
*Created lead generation strategy for B2B organizations *Launched multiple new brands and campaigns to showing trackable results and ROI
*Developed and led company webinars resulting in lead generation
*Led group strategy sessions
*Oversight and analysis of quantitative and qualitative research results
*Created, Implemented and oversaw execution of Marketing Communications Plans
*Established and led client appreciation program
*Communicated tangible results to clients
*Consistently met or exceeded sales goals
*Promoted to VP Account Services
MLive Media GroupAccount Executive/Digital Marketing Advisor
Jan. 2013 - Apr. 2014*Created effective digital marketing strategies for B2B and B2C organizations
*Top contributor in area new business development *Grew existing accounts by over 100% *Innovation Award
My Auto Import Center LLCSales Manager/Sales Consultant
Apr. 2004 - Dec. 2012Responsible for all aspects of the Volkswagen Sales Department including marketing, brand standards, customer satisfaction indexes, hiring, training and motivating sales staff, inventory control, new product launches, closing sales, reporting sales to manufacturers and dealer trades. Promoted sales approach based on identifying customer needs and selling value over price. Worked closely with business office to ensure client financing needs were met. Master Certified Consultant with Volkswagen of America. Maintained and built customer base while cross selling five other brands of vehicles.
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