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Work Background
Problind NigeriaChief Operating Officer
Mar. 2023Lebanon
M.J.S. Properties Ltd. Shareholder
Oct. 2021 - Mar. 2023Larnaca, Cyprus• Conducted in-depth research and feasibility analysis to support the set-up of this real estate company in Cyprus
• Currently advising on a construction project for a building in Larnaca
BLOM BANK s.a.l.Head of Digital & Special Projects
Aug. 2017 - Mar. 2023Beirut, Lebanon• Member of the Digital Board Committee – reporting directly to the GM. Set up the digital roadmap and strategy for the Bank and ensured efficient launch, implementation and performance measurement of digital projects and services
• Grew digital penetration by over 150% and dramatically reduced operational costs and branch workload – fostered a digital culture and partnered with external service providers and internal teams to identify new areas to digitize and drive continuous improvement • Own and direct Bank-wide special projects (including regional mergers & acquisitions) under the leadership of the Deputy CEO. Create and lead cross-functional project teams of up to 15 managers per project
• Enable leadership decision-making – facilitate open and transparent lines of communication, deliver smooth and award-winning project rollout, improve implementation times, conduct thorough due diligence and project risk mitigation • Build organizational capabilities – host and run weekly training sessions on management skills and soft skills among others
• Recognized by management for superior performance - secured exceptional annual promotions for teams and self
The Park Lebanon s.a.l.Co-founder & Shareholder
Aug. 2015Beirut, Lebanon• Strategized and co-created this small business to manage an outdoor playground and activities for families and children • Currently serve as Shareholder - consult and provide strategic direction for business operations and expansion
BLOM BANK s.a.l.Head of Strategy | Liability Product Management Department
Aug. 2013 - Jul. 2017Beirut, Lebanon• Spearheaded a business transformation and restructured this operational unit into a profit centre
• Headed a task force of 3 personnel to consolidate all liability products under this department, set up the operations and train staff on technical processes
• Maximized market share & revenues and decreased costs of the Liability Product Portfolio - leveraged data-driven insights and KPIs to introduce new strategies, initiatives and products. Launched a niche savings product and delivered a 100% increase in new-to-bank accounts in the first year • Selected to lead special critical projects: ◾ Strategic M&A: worked on the year-long acquisition of HSBC Lebanon, including valuation, initial negotiations and migration activities of the Corporate Banking arm ◾ Customer Experience (CX): established quarterly NPS measurement and benchmarking
◾ Operations: implemented branch queueing system and performance reports
BLOM BANK s.a.l.Head of Retail Planning
Oct. 2004 - Nov. 2012Beirut, Lebanon• Led a team of 12 personnel and reported directly to the AGM. Oversaw and drove Retail Banking strategy, profitability and regulatory compliance
• Defined annual targets and budgets for branches and monitored performance • Improved income streams by developing & launching need-driven asset and investment products – conducted extensive market, feasibility and consumer research, partnered with internal group stakeholders, leading 3rd party providers and government entities to co-brand and launch successful Card and Structured products. Measured and analyzed product & segment profitability • Established the Bank’s Credit Scoring System for retail lending products – aligned to Central Bank and Basel II directives
• Led the digitization of processes and products – collaborated with the Technology team to run controlled UATs for technical releases to ensure smooth go-live events • Managed key stakeholder relationships – partners (e.g. VISA, MasterCard), regulatory bodies and suppliers
Led comprehensive research to strategize the implementation and launch of the merchant acquiring business, and identified the optimal third-party processor for outsourcing the activity.
• Led comprehensive research to strategize the implementation and launch of the merchant acquiring business, and identified the optimal third-party processor for outsourcing the activity.
• Guided and supported regional group entities to develop and deploy retail products & processes - BLOM Jordan, Syria – Bank of Syria and Overseas, BLOM Egypt, BLOM Cyprus & BLOM Development Bank
AGFCost Control Officer
Dec. 2003 - Jun. 2004Paris, France• Developed a model using Visual Basic to create and control the budget for every overseas department and territory for AGF-ALLIANZ subsidiaries
• Followed up with every subsidiary manager in order to assess and explain any excess in budgeting costs
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