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Work Background
It's Giving ImpactStrategic Messaging Consultant
Jun. 2025United States, NashvilleI work with purpose-driven companies to steep their entire business in their values and brand persona. While I do work with nonprofits, anyone who positively interacting with their communities is high on my list of clients.
I make sure the customer experience matches the values so CEOs to maintenance workers, customers to scrollers, and everyone in between know and trust you are doing the work the way you advertise it because they all have a common experience with your company. Strategic Messaging turns browsers into buyers and buyers into loyal customers.
1Acre ProjectDirector of Harvest and Hype
May. 2025United States, NashvilleAfter a brand audit, I have been focused on writing copy in line with our brand persona and making sure our assets are unabashedly in our voice. I work on strategic partnerships, donor relations, community outreach, and making sure we are using the correct software.
Here is an example of copy in line with out brand persona:
At 1Acre Project, we’re flipping the script on food access—one unused space at a time. We turn unused land, rooftops, and even sides of buildings into thriving, community smart gardens that grow more than food—they grow jobs, pride, and possibility. Our mission? Build a smarter food system that feeds families, rewards people for their contributions, and puts power back where it belongs: in the hands of the community. We believe in collective action, the power of tech, and the truth that ending food deserts starts with one plot—and one neighbor—at a time. This isn’t just a charity. It’s infrastructure for equity—built from the ground up.
Fukuji & Lum Physical Therapy and AssociatesStrategic Messaging Consultant
Aug. 2023 - Jun. 2025United States, KailuaI took key players through the process of creating the mission, vision, and values for this stage in the company and used those values to train the leadership team in managing based on values and messaging.
I created marketing assets in line with the messaging based on the discovered values and worked to increase employee pay and benefits to industry standard.
I also worked with the leadership team to build out the company's organizational structure to ensure every employee knew where their job started and stopped and had a solid knowledge of task priority.
Ivy Theatre CompanyArtistic Director and Producer
Feb. 2013 - Jun. 2025United States, New YorkI created successful marketing campaigns for each of our 3-5 shows per year to fill seats and keep the company running in the black. In one of the most saturated theatre markets, I went from raising $7.5k to $150k in two years through creative strategies like partnering with other independent companies to expand reach and donor base. The galas I planned and executed doubled the amount raised every year. We were awarded for our diversity and inclusion, including a Playbill Article written about my hiring and casting practices.
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