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6
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Work Background
ProGlovePerformance Marketing Manager
Feb. 2024
Tummy GamesMarketing Team Lead
May. 2023 - Feb. 2024Novi Sad, Vojvodina, Serbia
Tummy GamesUser Acquisition and Monetisation Specialist
Aug. 2022 - Feb. 2024Novi Sad, Vojvodina, Serbia*User Acquisition*
- Setting up and optimizing paid advertising campaigns on platforms such as Google Ads social media (Facebook, Snapchat, Tiktok etc)
- Monitoring, measuring, and reporting on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies
- Working with the marketing team to develop and execute marketing plans and campaigns
- Yearly, monthly, daily, etc report creation
- Analyze and report campaign results to identify optimization opportunities and to grow the business across multiple KPIs (installs, retention, and profitability)
- Participating in the creation of creatives *Monetization*
- Design and maintenance of ad waterfalls for our portfolio of casual games
- Ad performance data analysis to derive actionable insights and recommendations
- A/B testing to optimize monetization efforts, analyze results, and implement successful strategies
- In-game monetization design
- Communication with strategic partners and ad network contacts to build/maintain strong relationships
PublitioProduct Marketing Manager
Aug. 2020 - Jul. 2023Novi Sad, Vojvodina, Serbia
- Developing product marketing strategies - pricing, advertising, product launching
- Social Media -Overseeing and designing brand assets on social platforms (Facebook, Linkedin, Twitter, Instagram)
- PPC & SEM - Managing and executing on all paid media channels including Facebook, and Google.
- Website - Managing the content on Publitio website
- Copywriting - translating technical details into benefits for the user, crafting compelling messages across marketing channels
- Blog - Managing current blog schedule leveraging best in class SEO practices.
- Customer Service - Manage all customer service claims to ensure high NPS score.
- Email Marketing - Manage our email CRM for all existing and new customers to improve activation, reduce churn and increase LTV.
- Design - Work with designers to execute on all marketing collateral and product design needs.
- Data Analytics - Use tools to optimize our entire marketing funnel focusing on improving the following KPIs (CPA, Activation Rate, Churn Rate, LTV)
- Reporting - Creating weekly and monthly reports
- Competitor research & analysis - tracking and overseeing competitors activities on their website, social channels, and paid advertising
- Customer research - Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, and sales data
GWM SRBPPC Manager
May. 2020 - Aug. 2020- Team management
- Training and mentorship
- Project and account management
- Bi-weekly and monthly review of all accounts
- Account Strategy / Optimization As well as all my duties as a PPC Strategist
GWM SRBSocial Media Manager
May. 2019 - Aug. 2020Serbia- Facebook management: content calendar creation, color-pallete development, post types development, copy-writing and creating visuals in Canva and Photoshop, communicating with users on posts, competitor analysis - Instagram management: Instagram specific content calendar creation,hashtag research, color-pallete development, post types and grid development, copy-writing and creating visuals in Canva and Photoshop, communicating with users on posts, searching for relevant Influencers, competitor analysis
GWM SRBPPC Strategist
Feb. 2018 - May. 2020Serbia- Google Ads management: website reviews, keyword reasearch, performance monitoring, copy-writing, campaign structuring and re-structuring existing campaigns, bulk editing via Google Ads Editor, working in Google Analytics, conversion tracking problem solving - Creating landing pages in Unbounce and editing existing landing page designs - Facebook management: writing ad copies, creating buyer persona, targeting, creating visuals for Facebook using Photoshop and Canva - Monthly reporting for major metrics - Competitor analysis
GWM SRBSEO Specialist
Apr. 2017 - Jun. 2019Serbia- Searching the World Wide Web for viable link building opportunities;
- Communicating and establishing connections with webmasters and bloggers on a daily basis;
- Acquiring high-quality backlinks through various link building techniques;
- Proofreading & editing
- Competitor analysis
Eipix EntertainmentJunior Game Designer
Nov. 2015 - Apr. 2017Novi Sad- Design and documentation of all gameplay and narrative aspects of games: mehanics, features, puzzles, interactions and overall UI - Working in pre-production and developing the story from the basic concept to the final details - Various narrative element writing: game text, concept proposals, story, backstory, dialogues and cinematic scripts. - Working together and communicating with the rest of the production team: concept art, 3D art, 2D art, producers, level design, programming, cinematic team to achieve an high standard of gaming experience - Modifying and reiterating design in order to resolve production issues smoothly and improve user experience.
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