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Work Background
Excelsior UniversityExecutive Director of Strategic Marketing
May. 2019 - Jun. 2024Strategic Leadership & Brand Management: Developed and oversaw brand strategy, ensuring alignment across academics, student activities, and support services.
Led cross-functional teams to refine brand messaging and elevate the institution's image.
Enrollment Growth & Marketing Optimization: Collaboratively designed and executed integrated marketing & enrollment strategies across print, digital, and traditional channels.
Implemented KPI tracking programs and enhanced campaign management systems for data-driven decision making and improved organizational objectives.
Budget Management & Vendor Negotiation: Managed an $8+ million marketing budget to develop and execute impactful marketing strategies.
Led successful third-party contract negotiations to secure favorable pricing and streamline vendor contracts for external agencies.
Team Leadership & Technology Implementation: Led multi-person marketing & technology strategy teams, including demand generation, performance marketing, SEO/SEM, programmatic advertising, marketing technology, data & analytics, and brand management.
Managed a team of 9 direct reports, fostering a collaborative and results-oriented environment.
Championed the implementation of new technologies to improve operational efficiency, collect valuable student data, and enhance communication with prospects, current students, and alumni.
Strategic Initiatives & Governance: Led a cross-functional governance body for two years, revamping operational policy-making and compliance processes.
Actively participated in the Executive Council, driving strategic and programmatic university initiatives.
Excelsior CollegeDirector of Strategic Marketing
Apr. 2018 - May. 2019Albany, New York Area
Excelsior CollegeSr. Marketing Manager
Aug. 2016 - May. 2019Data-Driven Program Marketing & Growth: Leveraged data insights from surveys, campaigns, and market research to develop targeted marketing initiatives for over 40 academic programs and certificates.
Increased student inquiry pipeline by 18% and enrollment conversion by 6% within two quarters through a data-driven blend of paid, organic marketing, and collaboration with admissions.
Strategic Planning & Go-to-Market Execution: Established and managed comprehensive go-to-market and strategic business plans for academic programs and institutional brand marketing.
Designed, implemented, and enhanced national marketing campaigns to maximize reach and generate qualified leads.
Client Relationship Management & Collaboration: Cultivated strong internal client relationships across departments, fostering collaboration and ensuring responsiveness to evolving marketing strategies.
Excelsior College/ Educators Serving EducatorsExecutive Director of Administrative Operations- Extended Education
May. 2011 - Aug. 2016Albany, New York Area
Educators Serving EducatorsExecutive Director for Administrative Operations
May. 2011 - Aug. 2016Strategic Business Operations & Growth: Collaborated with leadership and external consultants to define and implement efficient business operations.
Championed strategic initiatives that modernized procedures and optimized organizational efficiency.
Business Development & Client Success: Contributed to successful business development initiatives aligned with institutional priorities and core strengths.
Developed innovative promotional strategies to expand customer base, deepen market penetration, and drive growth for client institutions.
University at AlbanyStudent in Forensic Accounting
Aug. 2010 - May. 2012
Schenectady Museum & Suits-Bueche PlanetariumMarketing & Events Specialist
Jan. 2010 - Oct. 2010
LSU in ShreveportAccounting Student
Oct. 2009 - Aug. 2010
Syracuse UniversityDirector of Recruiting and Graduate Degree Programs
Jan. 2008 - Dec. 2009Strategic Program Management & Growth: Collaborated with leadership and university units to define and implement strategic directions for academic programs, ensuring alignment with institutional goals.
Recruited domestic and international students, fostering growth in both traditional full-time and executive-level hybrid business programs.
Admissions & Academic Excellence: Oversaw the graduate admissions function for the business school, implementing processes to ensure consistency and uphold academic standards.
Developed and implemented policies to guide students through pedagogical MBA course progression, ensuring successful completion of academic requirements.
Business Development & Marketing Leadership: Supported leadership in launching new educational products, contributing to institutional growth initiatives.
Partnered with stakeholders to develop marketing strategies and advertising campaigns to promote the University and Business School to prospective students and collaborators.
University at AlbanyDirector, Weekend MBA
Jun. 2003 - Jul. 2008Program Management & Student Success: Conducted regular program evaluations, reported on key activities, and implemented solutions for student concerns, ensuring a positive learning experience.
Collaborated with leadership to refine programs for improved student outcomes related to specialty accreditation.
Launched a new and successful educational program, achieving a 30% student enrollment increase.
Operational Leadership & Expansion: Managed daily operations across multiple locations, ensuring accessibility for geographically diverse student populations.
Developed and launched an impactful international residency program for EMBA students, equipping them with critical thinking and business acumen through exposure to complex business scenarios.
Rensselaer Polytechnic InstituteCoordinator, Executive Programs
Jul. 2001 - Jun. 2003
Northeastern Retail Lumber AssociationAdvertising Manager
Jan. 1996 - Dec. 1999
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