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Work Background
American Aires Inc.Affiliate Strategy & Partnerships Lead
Jun. 2022 - Aug. 2024United States- I successfully led partnerships with prominent figures and organizations including the UFC, Tiki Barber, John Tavares, Maycee Barber, Ben Greenfield, Nicole Arbour and many more, driving brand visibility and fostering high-impact collaborations that enhanced our market presence.
- Led initiatives that drove a 200% growth in our partnerships and affiliate program, significantly increasing customer acquisition and revenue through strategic collaborations and data-driven campaigns.
- Implemented targeted campaigns that resulted in a 57% year-over-year increase in referred revenue from 2022 to 2023 and a 119% increase in new customers from 2022 to mid 2024.
- Onboarded and expanded multiple global affiliate marketing networks including CJ, Clickbank, Roster, Aspire and Post Affiliate Pro.
American Aires Inc.Strategy and Growth Manager
Oct. 2021 - Jun. 2022- Led daily operations to meet business needs across SMS, email, and social media channels.
- Developed and implemented growth strategies to drive revenue and customer engagement.
- Analyzed market trends and competitor activities to identify opportunities for business expansion.-
HUCKContent Strategy
Oct. 2021 - Aug. 2024Austin, Texas, United States- Collaborated with VaynerCommerce to curate media and strategize our content needs for paid ads. Responsible for the top performing and longest running ads to date.
- Leader of daily operations for Aires Tech that prioritize and execute impactful strategies based on data and performance indicators to reach business targets including revenue, growth, and profitability.
Hill Country Indoor Sports and FitnessAssociate Marketing Manager
May. 2021 - Nov. 2021Austin, Texas, United States- Leader of content creation and distribution. In charge of video production, daily shoots, ad creation, website building, paid ads, graphic design and more.
- Expanded social media reach by shooting and producing high quality short form video.
FLX ATXVideo Producer
Sep. 2019 - Jun. 2020Austin, Texas, United States- Filmed and edited mixtapes for FLX ATX, an Austin-based media/news company focusing on sports in the area and surrounding regions.
- Shot content at major sports events in the Austin area, edited and distributed the content to many sources including schools and social media outlets.
Treaty Oak DistillingBartender
Jul. 2019 - Mar. 2021Dripping Springs, Texas, United States
Hill Country Indoor Sports and FitnessGuest Services Coordinator
Sep. 2018 - May. 2021Bee Cave, Texas, United States
HUCKDigital Media
Jul. 2018 - Nov. 2021- Content creation for brands and celebrities such as Lyte Pop, Trae Young and Brooks Laich.
- Experience with the full Adobe suite.
- Experience creating, editing, producing and distributing content.
FreelanceFilmmaker/Photographer
Aug. 2017 - Nov. 2023Austin, Texas, United States- Logo creation and graphic design for brands including Keller Williams Realty & Power Athlete.
- Experience creating, editing, producing and distributing content.
- Experience with the full Adobe suite.
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