Mo Sorour

Senior Management Executive|General management|Commercial|Category| Sales|Franchise/Distributor|RTM| Baby nutrition|Startup|

Sales ManagerSport FanStartup FounderChanel ManagerSales & BizDevTranslatorCustomer ServiceConsultingFinanceChief Customer Officer (CCO)🏐 SportsBusiness OwnerAccount Manager

A senior business executive, with over 30 years of experience spanning across Electronics, FMCG, Telecom, and Retail sectors in the Middle East (including KSA, Gulf, Egypt, and Libya markets), consistently delivered exceptional results in various business scenarios including startups, turnarounds and closures. Expertise extends to managing both principle and distributor/partner, providing a comprehensive understanding of the business cycle, key drivers and critical success factors. Expert in setting strategic visions, to align with Senior management , establishing organizational structures, defining KPIs, and ensuring successful execution of plans. Can support in Startups, e.g. restaurants, built from scratch, from positioning, branding, menu development to team selection and operational management, overseeing every aspect of the business. Expert in transitioning organizations to a customer-centric one, driving significant improvements in CX metrics. Strong Electronics & FMCG hands on experience in numerous MNs & local ME organizations, with multiple roles/functions, including general management, commercial, sales & operations, covering multiple geographies within the ME region, managing different business streams. A seasoned senior executive known for drive, passion for results, and commitment to achieving breakthrough success. excel in creating collaborative and results-oriented environments, where all stakeholders thrive, leveraging benchmark standards and innovative strategies to establish best-in-class practices across all business functions.