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Work Background
Highland Yoga - AtlantaTeacher and Staff Associate
Aug. 2023Atlanta, Georgia, United States
Goods & ServicesGroup Account Director
Apr. 2022 - Nov. 2022United StatesLed client partnerships using a consultative, forward-thinking approach for a portfolio of key accounts, including JP Morgan Chase, Thomson Reuters, Chubb Insurance, and Danone.
Drove collaborative innovation across clients, agency strategy, and product design teams to create beautiful brand experiences that drove meaningful business outcomes
AKQAAccount Director
May. 2018 - May. 2022As the senior client lead for the Atlanta Studio, I was responsible for driving growth and transformation for a portfolio of Clients, including developing digital innovation and customer experience strategies to deepen consumer relationships and increase revenue. Responsible for client strategy, integrated team leadership, organic growth, and P&L management/forecasting.
• The Coca-Cola Company: I strategically spearheaded high-profile, extensive website and mobile app redesign initiatives, including formulating the strategy and executing UX, design, and development. My leadership extended to developing a comprehensive plan for Coke’s digital ecosystem, which laid the foundation for a multi-year strategic roadmap that outlined how their digital platforms could evolve to serve consumers’ needs better and drive business growth. This showcased my ability to shape long-term business plans and increase organic revenue for the agency by 240%.
• Delta Air Lines: I led a 26-person, $10M retainer engagement as Delta’s Global Digital Agency of Record, a team responsible for providing digital strategy, UX, design, and innovation across all customer-facing digital platforms. I coordinated with cross-functional teams for Delta Air Line's digital transformation journey. I established a UX/UI design framework to ensure consistency and adherence to the company's CX strategy, resulting in a 30% improvement in customer satisfaction ratings.
• The High Museum of Art: I spearheaded a transformative agency engagement to revitalize the museum's digital presence through a website redesign. The impact of this work was significant - we implemented a flexible content structure, enhanced wayfinding, and reorganized architecture, empowering the museum to adapt dynamically to visitors' evolving needs. By providing intuitive navigation and curated digital galleries, the platform serves as a beacon of inspiration, fostering engagement and enriching the visitor experience for all. This tangible impact demonstrates my ability to deliver results aligned with the organization's goals.
MoxieAccount Director
Aug. 2017 - May. 2018Greater Atlanta AreaAgency lead on Delta Airlines; Responsible for driving convergence of data, agile creative, and strategy to elevate Delta’s social marketing presence and create stronger connections with customers to drive revenue and brand preference. Lead 3 person account team on AOR and project work.
Hothouse Inc.VP, Group Account Director
Jun. 2016 - Jul. 2017Directed project management department and account team across business development, digital strategy, creative direction, and project management functions. Led strategic planning and execution for wide variety of clients and campaigns. Collaborated with senior leadership on business operations, hiring plans, organizational strategies, and business development. Earned promotions from Account Director to Senior Account Director to Vice President in recognition of superior performance.
BRUNNERAccount Manager / Media Planner
Sep. 2007 - Jan. 2010Responsible for executing all aspects of interactive and traditional media planning, buying and analytics for multiple clients Facilitated development of cross-platform media plansf.
Planned and executed a $2M media plan for Golf Pride Grips including consumer print, broadcast and online Performed market research and analysis to ensure media strategies are consistent with brand marketing goals
Responsible for digital campaign management, including creative trafficking, tracking, reporting, and optimization -
Evaluated media opportunities, constructed point-of-view recommendations, created annual media flowcharts and handled monthly budget reconciliations
Full Circle ProductionsAccount Manager
Oct. 2006 - Sep. 2007Atlanta, GA
BarkleyAccount Coordinator
Jul. 2005 - Oct. 2006Clients: Paramount Parks, Florida Crystals
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