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Work Background
Truth Beauty NowFounder, Creative Director, Senior Copywriter, Brand Strategist
Jul. 2009Greater New York City AreaFocus on purpose-driven projects with clients directly and consult with ad agencies, digital firms, and healthcare companies. Concentration on clean beauty, organic food, wellness/healthcare, innovation, and transformational brands. Curate teams of top talent to deliver effective creative solutions, including integrated advertising and marketing campaigns, strategic positioning, brand voice development, brand identity packages, product and service naming, and multi-channel messaging. GENERAL BRANDS: ACLU, Angry Orchard, Cocina Verde, Comcast, Donaldson Adoption Group, Florida Blue, GoldBond, Grace Farms Foods, Juice Beauty, Juice Press, OKX, Roommate Hotels, Sam Adams Beer, Susan G. Komen, Truly, Westfield Mall, Yarok Haircare HEALTHCARE BRANDS:
Alcon, Harvoni, Novocure, Lung Bioengineering, Mycovia/Vivjoa, Savor Health AGENCIES: Evoke, Oberland, Possible, Strikeforce, Terri & Sandy, Tomorro
Dombrow Creative - Freelance Branding ExpertIntegrated Creative Director/Senior Copywriter/Storyteller
Jul. 2009 - Mar. 2024NYCIntegrated branding, advertising, and marketing experience across industries including apparel, b2b, b2c, beauty, beverages, cpg's, entertainment, fashion, finance, food, healthcare (HCP and DTC), lifestyle, luxury, retail, spirits, tech, travel, startups, and non-profits. Digital and traditional. Production experience. Both creative lead and hands-on. GENERAL BRANDS: Activia, Armani, Aveeno, Banana Republic, Blue Cross Blue Shield, Bravo, Charles Schwab, Clairol, Coach, Colgate, CNN, Coach, Coke, Dannon, Disney, Disney Jr., Diamond Resort Hotels, Doubletree Hotels, Escada, Festina, Garnier, GAP, Glenfiddich, Ghurka, Head & Shoulders, L’Oreal, Lancome, Impulse Fragrance, KPMG, Lancome, L’Oreal, Lubriderm, Matrix, Oikos, Olay, Pandora, Reebok, Swatch, Tide, Thermasilk, Toyota, Walmart, Walgreens HEALTHCARE BRANDS:
Aesthetics, Aficampten, Allergan, ArgenX, Beacon Hospitals, Bydureon, Centrum, Claritin, Cologuard, Contrave, Daxxify, Elagolix, Harvoni, Humira, Linzess, Lyrica, Oncology, Pfizer Palbo, Pfizer Pediatrics, Pfizer, Prevnar13, Prevnar20, Sanofi, Tempo Diabetes Management, Toviaz, Tylenol, Xeljanz AGENCIES: CloserLook, CDMP, DDB, Digitas Health, FCB, FCB Health, Grey, Grey Health, Havas, JWT, La Communidad, Ogilvy, Ogilvy Commonhealth, McCann, Publicis, Saatchi & Saatchi, Saatchi Wellness, R/GA, VMLY&R, Y&R
Saatchi & Saatchi AdvertisingSenior Vice President, Creative Director
Apr. 2007 - Jul. 2009Ran Head & Shoulders, North America, and helped the agency retain the account that was threatening to leave. Led teams to create 360 integrated campaigns under one umbrella idea which individually targeted men and women. The effort grew the brand from being the #2 best-selling dandruff shampoo in North America to being #1.
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