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Work Background
Greatest PitchSenior Advisor
Mar. 2013 - Sep. 2015Boston, MAThe Greatest Pitch is a global business and media project for the entrepreneurial community that will help deserving founders and early-stage companies get the investment capital they need to launch, grow and become successful. The Greatest Pitch is all about the best ideas, the most talented entrepreneurs and the companies with greatest potential.
Consultant- Selective ClienteleSenior Digital Presence and Optimization Consultant
Mar. 2011How Effectively Are You Using Google To Grow Your Business?
As a business that relies on local phone calls and foot traffic, it’s critical that your location be as accessible as possible to consumers who use a variety of different devices to find what they’re looking for online. At a minimum, you want to be considered as they are making their buying decisions. But how do you know if you are even visible and being considered? The best way is to increase the probability by being strategically positioned on the most populated marketing tool available – Google, and along all of Google's platforms: search, Maps, soclal (Google+) and mobile devices. It’s no great secret that the majority of all search traffic happens on Google. One third of all Google searches use geographic keywords when trying to consider local business options. This local search traffic alone is more than the total traffic of Yahoo! and Bing combined. With the addition of Google+, small business owners now have a level playing field in their quest for local customers, and can now compete very cost effectively.This key advantage creates long-term revenue opportunities and helps to generate local “buzz” within the social layer for your brand. Data from Google+ directly feeds to Maps, mobile, search and the social layer simultaneously creating the best frequency and signal strength to Google. This is the secret to successful local online marketing. Google is not just important for small business success. It's mandatory. Doing digital marketing right the first time saves money and increases the probability of being found.
15 Miles I The interactive division of TMP Directional MarketingSr. Interactive Media Strategist
Feb. 2008 - May. 2011New York, NYTMP Directional marketing has been the staple organization driving local search for 45 years and is recognized in many ad agency circles as the largest local search firm in the US. As local search gained more steam, TMP was proud to launch it's very targeted local search division, 15miles, to introduce it's prospects and clients to the emerging media channels and help them allocate their budget spends in more effective directions.
Through the forming of strategic alliances, usage of in-depth reporting tools and a thorough understanding of the rapid media migration and the overall marketing landscape has made our clients much more successful in this new terrain. Emerging media platforms offered: SEO (locally targeted), Google Place Page (creation, optimization and management), Social Media Strategies (brand monitoring and reputation mangagement), PPC, Local Listings Management (accuracy and signal strength), IYP and Directory Submissions, Mobile, Local Search
AlistLocal.comFounder
Apr. 2003 - Aug. 2009Boston, MA and Tampa, FLA local search company connecting consumers, in the Pinellas County region, to their neighborhood businesses by utilizing multiple hyper-local and geo-modified SEO strategies to promote immediate impact and measurable results.
* Local Directory: AListLocal.com was used to list all participating businesses while offering ongoing deals via a branded discount card provided to consumers. All custom discounts offered to consumers must have been unique to any other offers. All listings were geo-optimized and relevant keyword heavy.
* Video Allocation: Local business partners were offered the opportunity to film a custom grassroots unedited video for their business. The unedited versions gathered much more consumer engagement and response while creating a very humanizing experience. We found that adding the element of personalization allowed for a more social and intimate connection to their customers and provided another means of search engine optimization.
* Negative Review Resolution: Identifying negative reviews throughout relevant online directory sites was crucial to the overall success of our partners. Once identified, we would act as a brand ambassador for our partner and address the issue while engaging with the consumer in a positive and productive approach.
* Directory Feeds: We found that submitting data for individual locations to the multiple data aggregators was costly, had a very low impact and was highly immeasurable. In our process we would identify the to 5 most relevant IYP's, with the most common being Citysearch.com, YP, YellowBook, SuperPages and InsiderPages.com, and create manual submissions and profile build-out.
* Online Community Development: Predominantly MySpace (early on) and Facebook account set-up, monitoring, "friending" and ongoing management. Consumer acquisition was primarily based on grassroots traditional marketing and email campaigns. Young Money Interview: http://www.youngmoney.com/entrepreneur/entrepreneur-advice/A-list-local/
Global Consulting GroupSr. Account Executive- .NET and ERP Solutions
Apr. 2002 - Jun. 2004Haverhill, MAGlobal Consulting was an IT consulting and IT staffing firm focused on .NET and ERP solutions. .NET Competencies: Application development, framework architecture, migration and full website solutions, SQL database solutions and administration, and module development.
ERP Solutions: Implementation and integration of all departments and functions across a company onto a single computer system that can serve all those different departments’ particular needs. Typical ERP software utilized would be Oracle, Peoplesoft, SAP and JD Edwards.
GCP was successful in providing input and leadership proven to minimize IT project risk, accelerate ERP implementation progress, and increase the success and value of your ERP initiatives. With no financial ties to software vendors or resellers, GCP truly served as trusted advisors exercising fiduciary responsibility to our clients.
State of Massachusetts- Workforce InvestmentBoard of Directors
Jan. 2002 - Mar. 2006Boston
WebMessaging Technologies, Inc.VP, Business Development and Board of Director
Mar. 1999 - Apr. 2002Woburn, MAAs a leading innovator of voice applications for internet and practical application, WebMessaging Technologies was well positioned as an early facilitator during the emergence of the .com era. WebMessaging was routed in the belief that now that the internet was the driving force for consumers, that those same consumers should have a "voice" on the internet...literally. Applications such as VoiceMessages, VoiceGreetings and WebVoicemail fully scaled to offer voice solutions that would "humanize" the web and make for an effective messaging platform using a cell phone, landline or a microphone from any location for instant updating to any webpage.
Products such as MessageMe, MessageTree and FindMe were all phone-based solutions that would empower the user to have the ability to record one message and broadcast it to many telephone devices at the same time.
Utilizing proprietary processes and a full suite of very unique voice tools, WebMessaging was able to bridge the gap between a static web page and a users actual message, with voice. Some of WebMessaging's clients were large enterprise companies, very prominent internet companies and many SMB's.
AList Media Ventures, Inc.Founder
Aug. 1998 - Jan. 2013Boston, MADuring its early days, A List Media Ventures operated as a very intimate social network connecting individuals personally and professionally through external offline events. As the word got out and membership started to grow, by popular demand we added nightlife events to our core offering. Within a very short time the “buzz” took over and we had over 25k local members receiving our newsletter, attending our road trips and enjoying our own custom-tailored nightlife parties.
As the Boston’s A-List brand took off, we were being contacted by local businesses within the hospitality and entertainment industry to have access to our weekly newsletter recipients and to assist them during the transition from traditional media to digital media. We were very successful in helping to create internal email newsletter programs, MySpace account creation and management and direct placement on CitySearch.com and YellowPages.com.
Many of our partners also relied on us to help better identify website deficiencies and SEO opportunities.
After over 10 years in business Boston’s A-List has grown to over 83k members and multiple national brand partners. Some of the larger networking events include cruises on Royal Caribbean, Las Vegas, tubing in N. Conway NH and multiple trips to Foxwoods Resort and Casino. Some interesting opportunities have developed for me, individually, from effectively growing our brand:
1. Became the EVP of Marketing and Promotions for The Roxy Ballroom and Nightclub, Boston MA, from March 2000 to November 2006. During this tenure The Roxy became the largest nightlife venue in New England and has attracted some of the biggest names in entertainment.
2. Lead investor and general partner in The Roxy Nightclub in Portland, Maine from January 2003- January 2006
3. Took over Trio Lounge in Boston’s Leather District and re-named it 180 Restaurant and Lounge and became the managing partner from March 2002- November 2006.
Intersoft, Inc.Enterprise Sales- JD Edwards Division
Oct. 1997 - Feb. 1999Santa Clara, CAIntersoft Corporation provides end-to-end Big Data Analytics and IT Services both on-site in the US as well from our off-shore centers in Europe and Asia. As a leading provider of IT consultants, Intersoft has truly found a niche within the ERP space. Working with mid-level to Fortune 500 companies, Intersoft has been successful in carving its place within larger corporate integrations or ongoing architecture and development.
MediaOne CommunicationsDTS- Corporate Sales
Aug. 1996 - Sep. 1997Chelmsford, MAAs the leading regional cable provider in New England, MediaOne was well-positioned to use it's consumer reach and solid brand to launch their Digital Telephony Services- Broadband.
With the facilitation of these high-speed internet services, larger organizations were now becoming more equipped and better prepared for the amazing growth of the world wide wide and the aggressive adoption by consumers.
Through MediaOne's very innovative and hi-tech NOC center, larger customers were now able to be monitored 24/7 for any latency or redundancy issues that could arise. This deep level of monitoring ensured for less down-time and immediate response.
Tucker Anthony INCOperations
Jan. 1989 - Jun. 1994Greater Boston AreaStarting in the internal and external distribution of mail led to advancement into the operations department. Here, we would scan and check all confirmations, communications and transactions from the trading day prior, identifying for errors prior to client billing. Daily transactions would average between $250m-$800m. All trading reports were processed and ran here and then distributed to each financial adviser for review. The last 9 months of my tenure consisted of responsibilities in syndicate, trading and studying for the series 7 exam.
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