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Work Background
AGEEventsFounder
Jul. 2023MaltaWith a rich operational history spanning nearly a decade across Australia, Dubai, and now Malta, our expertise lies at the forefront of the Events Industry. Distinguished by our commitment to personalize services, we meticulously tailor our offerings to meet the unique needs of each client. Our specialized services encompass a comprehensive range: > Event Planning and Coordination
> On-site Management
> Venue Selection and Setup
> Outside Catering and Menu Design
> Entertainment and Audio-Visual Solutions
> Decor and Theme Development
> Marketing and Promotion
> Consultency Step into a realm of exceptional events marked by a distinctive touch. Welcome to an experience where every detail is thoughtfully crafted, ensuring that each event stands out with unparalleled excellence.
The Brewhouse MaltaEvent Sales Manager
Dec. 2021 - Jul. 2023Malta• Driving growth towards business, reaching out to clients, pitching, negotiating and closing deals with businesses of all sizes
• Scouting for new leads and utilizing Salesforce to build customer relationship management solution and integrated into CRM
• Develop and implement company's medium- and long-term strategies
• Marketing Strategies + Sell events and showcase the regeneration project of The Brewhouse Malta
• Work in partnership with HR on effective internal communications in support of organizational development and events to host the Farsons Group of 800 people
• Events & team building planning
• Market, Create fresh ideas and concepts to engage customers
• Managing a team of 5 people at The Brewhouse Reception
2KR Designs Ltd.Sales and Marketing Manager
Oct. 2020 - Apr. 2021Malta• Managing 100% corporate inside sales and marketing roles with a collaborative attitude. Communicating across the board with owners and investors to closer deals • Identify customer needs and ensure the right solutions for customers • Expanded cross selling between all products, manage to sell 85% of the products • Working towards a track record in meeting deadlines / exceeding sales targets of 80% • Understanding of the Industry and regulatory environment B2B Sales experiences
• Overseeing all the marketing channels, double checking on the marketing agency and making sure standards are meat • Communicating across the board with owners and investors
Elvaston Co Ltd - Gianpula Village Operations, Sales & Event Manager
Feb. 2019 - Oct. 2020Malta • Handling day and night operations, from opening to closing premises. Leading a team of over 40 people, and provided necessary training • Developing unique marketing strategic solutions with a high impact for customers. Supporting and translate each brand i.e. each venue and their brand business into something to remember • Improved the look and feel of 11 venues, on time and on budget with a strict individual guidelines for each venue. Managing all aspects multi – channel integration (print, email, online, etc) • Dealing with multiple local and international brands with a footfall of 3000 to 11,000 per event • Directly supporting and translate each brand i.e. each venue and their brand business and marketing ideas into successful campaigns that are on time and on budget
• Closing Sales Deals for incoming customers inquiries and assure repetitive business with a 80% sales rate, communicate and brief the rest to the team
• Problem solving with customers and suppliers throughout the year
StrEat Whisky & Bistro General Manager
Jun. 2018 - Feb. 2019Valletta, Malta• At StrEat Whisky & Bistro I was in charge of the daytime café and in the evening the bar and the bistro, in charge of the food and bevarage • Looking after a dynamic team of 25 people, from Chefs, Barista, Mixologist, Waiters, Runners and their roster
• Dealing with suppliers and placing all the orders of food, drinks and other miscellaneous
• In charge of the look and feel of the brand and keeping the establishment and the team up to standards
• Marketing Strategic Plans for all outlets • All Incoming Sales and Group Bookings
Blitz ProductionsFounder & Brand Manager
Apr. 2013 - Aug. 2018Dubai, UAE• Managed and delivered quality branding tailored to meet client objectives, 100% passion for storytelling • Business developing with leading Hotels in Dubai, Atlantis The Palm Resort, JW Marriott Marquis, Jumeirah Beach Hotel, Media One Hotel, Ibis Hotel World Trade Centre, The H Hotel, Dhow Palace Hotel.
• Led brands such as Alexander McQueen with a radio campaign, print and online presence with a budget of 25,000€. Puma, with an online campaign and a series of events “Wear your Puma come in for free” building brand strategy with a budget of 50,000€ • Supervised brand building and creativity for some of the leading brands such as LEGO, building a site for public with a strong online presence to sell over 10,000 tickets over a two days events
• Drive action and build emotional connection with target sponsorships and product marketing activations for British American Tobacco, Moët & Chandon, Tiger / Heineken, Bacardi, Grey Goose, Red Bull, World Air Games and Corinthia Hotels International to name a few
• Formulated business relationships with these brands involved in execution brand strategy & event management, developing insight driven stories
Loud In PromotionsSenior Event Manager
Feb. 2007 - Mar. 2013Dubai, UAE• Through research done, an opportunity was observed to take advantage of the gap in the local music scene. With my previous experiences working in Malta and Australia, I contributed to the creation of Loud In Promotions with the aim to be pioneers in developing the local scene and making Dubai a major destination internationally for electronic music. • It was here that the Plus Minus brand of events was further developed. Welcoming to the UAE for the first time on a regular basis known brands such as the Cadenza Showcase (Geneva), Renaissance (Ibiza), Hat-Club (London) and Circo Loco (Ibiza). • Events were held at Blue Marlin Ibiza UAE, 360, Deck on 8 at Media One Hotel, Amika at the Monarch Hotel, Club Submarine at The Dhow Palace, and Chi The Lodge in Oud Metha.
EmiratesEmirates Airline Cabin Supervisor
Feb. 2006 - Nov. 2015Dubai, United Arab Emirates• Lead a team of up to 28 multinational cabin crew • Ensure the seamless delivery of ''The World best in flight experience''
• Creating a positive ambience for both customers and the team that complements on-board product and services • Implemented safety & security, teamwork, coaching, problem solving, liaising with third parties in and out station, time management, meeting deadlines & company targets
• Number 11 sales person for onboard Duty Free (2008 till 2011)
OptusSales Executive, Training & Recruitment Specialist
Jan. 2005 - Jan. 2007Sydney, New South Wales, Australia• Optus the second largest telecommunication company in Australia. A privilege to work for them, started as door-to-door sales, tele sales and moved forward in training and recruitment. • Managing the sales team and implementing sales plans. My team and I had a huge role in shaping up future customers. The Sales Executive role taught me to deliver communication packages, cross selling across Optus products portfolio to Australia.
• As Sales Executive I was responsible for a customers growth, supporting the Internet, Land line, Mobile Sales to deliver on sales and conversion performance. A self-sufficient salesperson with a drive and passion for achieving goals and targets, created amazing customer experience and leading the team
• Responsible for delivering launches and contributing to sales growth, to meet or exceed targets for the following areas. • Moving foward as a Training and Recruitment Specialist where I managed new Salespeople on products, including ongoing product strategy, product planning and rate optimisation activities.
• Developing efficient and accurate solutions to problems with a considered focus on balancing customer needs and generating sales
• Driving relationships across the wider business, notably product, actively feeding Sales requirements to program/stakeholders ensuring the requirements are in-line with Sales strategy. • Proven track record of delivering initiatives improving conversion and customer experience improvements in product sales.
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