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Work Background
State of ConnecticutWebsite Modernization Content Developer and Project Manager
Apr. 2023 - Nov. 2025Website modernization project management, collaborating with Content, Product and Design teams and agency SMEs to deliver optimized user experiences for government websites
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs.
Inventorying and auditing of content on a local or enterprise level
Copywriting – high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics – Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Optimization and Governance – Defining customers’ needs and identifying content gaps that prevent satisfactory digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State requirements.
Travel + Leisure Co.User Experience Designer
May. 2022 - Apr. 2023Orlando, Florida, United StatesACHIEVEMENTS: Completed thorough site audits for Club Wyndham and Club Wyndham Store websites, discovering a multitude of broken links, coding errors, compliance issues, and deficiencies in User Experience with a full presentation for designers and developers. Create and improve wireframes, high-fidelity interfaces, style guides, and user flows according to rapid shifts in client demand. Collaborate with developers, project managers, and stakeholders to define requirements, provide updates, and solicit feedback Engage with clients to scope projects and draft proposals for content design, graphic assets, and UI frameworks. Enhance user experience by creating site structure, navigation, page optimization, and graphics integration. Complete UI/UX design with Figma, Photoshop, Illustrator, and Sketch for web-end and mobile end. Complete user testing and usability analysis with wireframing and prototyping tools such as Figma. Conceptualize user interfaces and workflows with attention to human-computer interaction and user-oriented design best practices, constantly for the simplest, most intuitive and pleasant user experience. Provide UX services including interpreting requirements, creating concept designs, create user flows, create wireframes, prototypes, and visual specs, related UX standards. Created Responsive Web Design templates using Wordpress, wireframing and prototype. Use Google Analytics to build SEO strategies for the official website Recommends best practices for SEO and UI/UX Participates in SCRUM meetings Project management through Jira & Confluence
TupperwareSitefinity CMS Lead
Jun. 2021 - Mar. 2022Orlando, Florida, United StatesDevelops new pages, modules & integrations using API connection
Oversees developers & works with Sitefinity Support for technical solutions/troubleshooting
Works with multiple departments, gathering content and site requirements
Recommends best practices
Participates in SCRUM meetings
Project management through Jira
People's Trust Insurance CompanyMarketing Technology Manager
Mar. 2020 - Jun. 2021As the digital team Webmaster, performed troubleshooting of website issues and provided optimal resolutions.
Oversaw all technical interfaces related to the company’s web presences, including Sitefinity CMS, Squarespace, and WordPress platforms. Ensured systems were well managed and healthy, maintaining consistent system availability for all platforms with only scheduled downtime. Updated content, images and other digital assets.
Implemented coding best practices related to site performance, SEO and User Experience (UX) optimization.
Served as an integrator between business needs and technology solutions. Primary point of contact between People’s Trust Insurance and 3rd party technology vendors.
Managed infrastructure support with internal IT stakeholders.
Evaluated and recommended new technology platforms and led all integration efforts. Regularly developed original code as needed to assist with integrations and new projects, especially as it related to website content, usability, and technical SEO.
Provided technical support for all marketing campaigns.
Formatted & tested emails using Marketing Cloud & Pardot platforms
Email template development, coding & troubleshooting of emails
Created landing pages in Pardot
Development of automated follow-up marketing emails
Email cross-browser and ESP testing through Litmus
Developed integrations between WordPress Gravity Forms and Salesforce web-to-lead forms webhooks for lead capture and marketing automation.
Configured & managed Google Tag Manager, Google Analytics, Google Search Console environments
Provided training for business users and presented monthly site health and performance metrics to stakeholders using Google Analytics, SEMRush, Google Search Console. ACHIEVEMENTS: Developed and implemented new Hurricane Hub and Home Insurance Buyer's Hub sections of PTI company website, designed and developed more user-friendly home page, built out new Rapid Response Team website.
Banyan Treatment CentersWebmaster
Mar. 2019 - Mar. 2020Boca Raton, FLWebmaster maintaining, updating, and monitoring 24 corporate websites. WordPress website development & testing across multiple browsers & devices
Development & management of WordPress-based WooCommerce Ecommerce shop
Monitoring online traffic & reporting of Google Analytics data to stakeholders
Ensuring functionality, improving site speed, and usability (UX)
Image & asset creation, resizing and optimizing
Meeting regularly with management to discuss current & future site functionality
Maintaining link profile, finding & fixing broken links
Making necessary updates to the sites, minimizing downtime
Implementing on-page SEO techniques
Copy editing for grammar, punctuation, adherence to company standards and brand voice
Creating new website pages & blog posts
Collaborating with graphic designer, videographer, social media manager, and digital marketing team to optimize visitor satisfaction
Troubleshooting, updating all plugins/themes & monitoring security ACHIEVEMENTS: Designed and developed "Banyan Cares" Woo-commerce e-commerce section along with product mock-ups and product videos. Took technical measures to increase site speed by over 50% on the majority of the company’s websites, improving visitor experience and search engine rankings.
Awkward T-ShirtsShopify E-Commerce Developer & Manager
Apr. 2017Boca Raton, Florida, United StatesShopify website developer and manager of custom POD site. Inventory management, customer service, product design and development, API integration with various apps, site design and development.
PetMeds® | PetCareRx®Marketing Communications Writer
Sep. 2014 - Dec. 2017Delray Beach, FLSenior level marketing communications writer. Crafted creative product descriptions, blog posts, email copy with compelling subject lines and headlines, video scriptwriting/video production, as well as direct marketing copy for print pieces, such as catalogs, brochures, and postcards.
Solely responsible for product photography and post-production editing with Adobe Photoshop, asset management, and onsite updates to help customers thoroughly understand products resulting in sales. E-commerce website and mobile app development testing and management using Oracle ATG, A/B testing using Convert.com, email copywriting and subject line testing with Webtrends, and project management with Basecamp.
Wrote all copy for print marketing, product catalogs, email marketing (subject lines, pre-headers, headlines, sales copy and CTAs), new product blog posts, and corporate press releases.
Researched and developed actionable copy and product recommendations for direct marketing emails.
Worked in close collaboration with Directors of Purchasing and Marketing to research and launch new products. Identified and presented key benefits of products in compelling, original content.
Uploaded content to corporate websites using Oracle ATG CMS.
Created SEO-friendly meta titles and descriptions that get clicks and sell products. Collaborated with Marketing & IT teams for design, production, and programming.
Collaboration with Purchasing, Legal, and Pharmacy Departments to create educational and marketing materials that adhere to company, state and federal medico-legal requirements. ACHIEVEMENTS: Developed several intricate email autoresponder series for customized and personalized product promotion. Wrote and produced 10 product promotional videos. Oversaw complete 1,400-page website migration of 12-year-old Oracle ATG site to current version of ATG, utilizing state-of-the-art automation tools and re-coding practices. Wrote series of product blog posts that resulted in 175% increase in sales.
American Resource Management GroupWeb Developer/SEO/Content Developer/Social Media Manager
Apr. 2014 - Sep. 2014Fort Lauderdale, FLWeb development, keyword-optimized content writing, social media management, graphic design. Managed corporate websites
Designed and developed new WordPress websites.
Social media management
Graphic design & infographic creation
Development of marketing materials
Blog writing
SEO & SEM
Press release writing
Website content writing and development
Hired freelance talent and managed outsourced projects ACHIEVEMENTS: Proposed and implemented website live chat that instantly converted visitors to clients within 1 hour of going live. Developed client case studies to promote company image.
Icon Website DesignWeb Developer / SEO
Mar. 2013 - Jan. 2014Fort Lauderdale, FLSEO manager for over 40 accounts in a wide variety of industries including medical, real estate, auction houses, dental, and fine arts. Designed and managed numerous Internet websites utilizing HTML5, CSS3, PHP, MySQL, Dreamweaver, Magento, WordPress, various other CMS platforms and Javascript. On-page and off-page search engine optimization (SEO), search engine marketing, social media management, press release writing, content creation, SEO keyword articles, graphic design, and digital image creation. Magento experience includes the design and creation of CMS pages, installing new modules, and the addition of products to e-commerce stores, as well as .CSV file creation for bulk import and transfer of both website pages and product inventory.
Freelance Marketing and Creative ServicesWebsite Developer, Content Manager, SEO Copywriter, & Digital Marketer
Jan. 2003Boca RatonProfessional web development and website management, copywriting, social media and content management, SEO & SEM services. Website design and management of numerous websites utilizing HTML5, CSS3, Javascript,PHP, MySQL, Dreamweaver, and various CMSplatforms including Magento, Shopify, WordPress, WooCommerce and various other platforms. Onsite and off-site SEO management Social Media post writing - Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr Press release writing Website content creation Writing of SEO keyword articles Graphic design and digital image creation. Email marketing (MailChimp, Marketing Cloud, Pardot, and Constant Contact)
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