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Senior Manager, Paid Media
Wine.comSenior Manager, Paid Media
Aug. 2023
SEM & Paid Social Manager
VivinoSEM & Paid Social Manager
Oct. 2021 - May. 2023-Managed and oversaw performance of paid ads on Google, Microsoft, Facebook, and Instagram for the US, EU, and Emerging Markets -Reported on results against yearly and monthly targets for budget, revenue, LTV, and customer acquisition -Conducted testing and experiments to optimize product feeds and campaign performance
Growth Media Digital Marketing Specialist
TinuitiGrowth Media Digital Marketing Specialist
Oct. 2019 - Oct. 2021Greater San Diego Area-Managed and oversaw performance of clients' paid ads on Google, Microsoft, Facebook, Instagram, and LinkedIn -Coordinated client goals with correct campaign and bidding strategies to increase ROI -Tested new tools, features, and strategies to scale growth, performance, and revenue -Tracked spending to stay in line with budget, CPA, and ROAS targets
PPC Analyst
Radd InteractivePPC Analyst
Nov. 2018 - Sep. 2019Greater San Diego Area-Manage and oversee performance of clients’ paid search accounts -Analyze and optimize campaigns -Write compelling ad copy to promote clients’ products or services -Utilize bidding strategies to increase ROI
SEO Analyst
Radd InteractiveSEO Analyst
Nov. 2017 - Sep. 2019Greater San Diego Area-Optimize clients’ websites to boost traffic, promote first page rankings, increase website growth, and build site authority -Monitor and analyze the health and performance of clients’ websites through Google Analytics -Develop SEO strategies based on analytical data and industry trends and best practices
Editor in Chief for melty.com
meltygroupEditor in Chief for melty.com
Apr. 2015 - May. 2017Paris Area, FranceEditor-in-Chief for an entertainment website (500k+ UV/month) based in Paris -Wrote reviews, news articles and opinion pieces on films, television series, music and festivals -Proofread, edited and updated articles and other content on the site -Developed and managed the site’s editorial line -Trained and oversaw a team of deputy editors and freelance writers -Managed Facebook, Twitter and Instagram accounts -Ultilized Google Analytics and SEO -Translated text from French into English -Acted as liaison between melty.com and the other Meltygroup websites, investors and the production team -Interview experience
Social Media Marketing Assistant
TASTE TOURSSocial Media Marketing Assistant
Oct. 2014 - Apr. 2015Paris Area, FranceWe bring travellers to the world's best tables, gastronomic palaces and beach fire cook-outs to experience and celebrate real taste. We defend unfiltered and untarnished organic, ecological, ethical and above all, delicious local foods and wines that are respectful of the environment and produced in the most passionate way. Part educational, part epicurean, above all TASTE TOURS supports local, seasonal products – products that actually have 'taste'.

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