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Work Background
New Age Market AfricaFounder & CEO
Jul. 2025Nairobi County, KenyaLeading a digital-first marketing and e-commerce consultancy dedicated to helping brands across Africa and beyond thrive through performance-driven strategies, scalable digital solutions, and market expansion. ✅Designed and executed full-funnel digital marketing strategies (SEO, PPC, content, email, social media), boosting lead generation and brand visibility across multiple industries. ✅Optimized ad spend with data-driven insights from Google Analytics, Meta Ads Manager, and HubSpot, achieving up to 300% ROI growth on flagship campaigns. ✅Streamlined sales funnels and improved product visibility, driving double-digit revenue growth for online brands. ✅Managed international campaigns across Africa, Europe, and North America, increasing regional engagement and expanding audience reach. ✅Conducted SEO audits and implemented keyword strategies that increased website organic traffic by 50–70% within months. ✅Executed multi-channel campaigns across Google, LinkedIn, Facebook, TikTok, and YouTube, reducing CPC by 40% while improving conversion rates. ✅Launched programs that enhanced credibility and widened reach through user-generated content and partnerships. ✅Trained in-house teams on SEO, email automation, and performance marketing, boosting skills and reducing reliance on external agencies. ✅Delivered real-time dashboards and reports to executives, ensuring smarter budgeting and strategic growth planning.
GENERIC BRANDS LIMITEDHead of Marketing
Mar. 2024 - Jul. 2025Nairobi County, KenyaDrive brand visibility, product demand, and retail partnerships through strategic marketing, e-commerce, and positioning in FMCG and DPH sectors. ✅Designed and executed integrated marketing strategies across digital and retail channels, boosting brand visibility and driving measurable sales growth. ✅Negotiated prime shelf placements and in-store promotions with major retailers (Carrefour, Naivas, Quickmart), increasing product uptake by 30%+. ✅Spearheaded influencer collaborations and product activations, enhancing consumer engagement and brand awareness. ✅Optimized e-commerce operations, improving online sales performance and customer satisfaction. ✅Directed a marketing team and agencies, ensuring efficient campaign delivery and consistent brand messaging.
BACKSPACE SOFTWARE DEVELOPERS PLCMarketing Manager
Nov. 2023 - May. 2024Nairobi, KenyaDevelop and execute ICT marketing strategies to enhance brand awareness, generate leads, and position ICT products competitively. ✅Launched ICT marketing campaigns that generated new client leads and increased brand visibility. ✅Simplified technical products into customer-friendly messaging, boosting client engagement. ✅Strengthened collaboration with sales and technical teams, improving conversions. ✅Delivered actionable performance reports, enabling data-driven strategic decisions.
SmollanAssistant Trade Marketing Manager (Smollan/Tradco)
Jan. 2021 - Oct. 2023Nairobi, KenyaSupport trade marketing execution to enhance product visibility, strengthen retail partnerships, and drive sales performance. ✅Coordinated in-store activations and trade promotions, driving double-digit sales growth. ✅Reduced stock-outs by optimizing product distribution with supply chain teams. ✅Enhanced brand consistency in displays and POS materials, boosting consumer recognition. ✅Used sales and consumer data to refine campaigns, making them more targeted and cost-effective. ✅Trained retail and sales staff on product knowledge, improving customer engagement at POS.
Capital Markets Authority- KenyaIntern – Strategy, Risk & Performance Department
Oct. 2019 - Oct. 2020Nairobi, Kenya✅Assisted in developing and monitoring performance metrics. ✅Contributed to risk management projects, supporting compliance with regulations. ✅Strengthened project coordination and reporting skills in a regulatory environment.
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