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Work Background
ThirtyThreeHead of Brand & Insight
May. 2014London, United KingdomRunning the team that specialises in employer brand consultancy and research. We help organisations across the globe to achieve their business objectives by identifying, articulating, promoting, managing and measuring the many and varied attributes that combine to define and differentiate them as employers. Clients include: Deutsche Bank, AXA, Merck KGaA, Reckitt Benckiser, BP & Daimler
Peer Group CommunicationsConsultant
Nov. 2011London, United KingdomWe are a research-led communications consultancy focused primarily on employer brand development, articulation and management. We have three clear offerings - research, consulting and communications, delivered through a strong team of specialists together with an associate base of professionals with specialist HR skills. Peer Group brings together a stimulating, intelligent, creative and enthusiastic team with a lot of experience and a depth of knowledge on critical current affairs: the employment offer, employee motivations, priorities and influencers, recruitment, retention, talent management, engagement – and on employer reputation: how to build it and how to sustain it. Peer Group is based in London, San Francisco and Beijing.
PennaHead of Planning
Sep. 2010 - Nov. 2011Following the coming together of the Barkers and TCS brands, the Head of Planning role has expanded to include a wider remit and responsibilities with colleagues across the Penna group. Working with clients such as Lloyds Banking Group, Tesco and the BBC, I am responsible for developing research and ensuring the outputs are actionable through changes in communications, management and development of staff as well as external marketing.
Penna BarkersHead of Planning
Jul. 2009 - Nov. 2010I run the Planning team at Penna Barkers, which means taking responsibility for campaign strategy and our agency direction in a number of areas, including: Employer Branding and EVP work, Social Media Strategy and integrated campaign development across online and offline channels. Responsible for Employer Branding & EVP research, Employee Engagement, Social Media Strategy, Graduate Recruitment and Diversity, Inclusion & Equality consulting. Working with clients, including HSBC, The John Lewis Partnership, Tesco, Balfour Beatty, Mercer HR Consulting and Nestlé.
Barkers GroupHead of Planning
Mar. 2000 - Jun. 2009Running the team of eight, in-house researchers as well as managing our overflow resources and freelance support with full budgetary and managerial responsibilities. Hands on development of research programmes and operational research at senior levels, including qualitative interviewing at C-suite level. Leading on house-paid research, such as ACE Research, in collaboration with The Guardian as well as a senior role in business development and internal campaign planning. Working with clients including Accenture, McDonalds, Microsoft, Lovells, BP, Siemens, AGCAS and the FCO.
BarkersPlanner
Jan. 2000 - Dec. 2007Working in our audience research team, devising and running research projects across a broad range of public and private sector clients as well as getting involved in our own, house-paid projects such as the National Graduate Media Audit and End of Term Report. The role involves substantial amounts of field work - everything from designing and programming surveys, to conducting interviews, focus groups. All analysis, reporting and presentation of findings. Working with clients including Credit Suisse, UBS, Sainsbury's, the ONS, Boots, Cancer Research UK and Johnson & Johnson.
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