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Work Background
L'OréalDirector, National Accounts (Specialty + TV Retail) - Lancôme
Sep. 2021New York City Metropolitan Area
michellezawaski.comCoach, author, motivator
Jan. 2014
Lord & TaylorOmni Channel Buyer - Cosmetics
Jul. 2013 - Feb. 2020Partner with Vendors to maximize sales & turn of an established $65M yearly business.
Work closely with stores to ensure assortment, stock levels & staffing are adequate for each individual stores unique customer base.
Work closely with the merchant team to ensure appropriate inventory levels and assortments to maximize gross profit.
Develop strategies for vendors and/or stores to exceed sales goals & create a unique customer experience.
Create out of the box strategies to engage customers in stores and on ecommerce in this ever changing and saturated environment.
Train, develop and coach direct reports and cross functional team members to capitalize on talent and create strong business team environments that foster sales, profit and growth.
Lord & TaylorOmni Channel Buyer - Intimates & Hosiery
Jul. 2007 - Jul. 2013Partner with vendors, stores and internal team to grow sales & margin. Grew business back to $29.5m/year in 48 stores vs. best year of $28m in 54 stores.
Grew Hosiery business from $12m/year to $13.5m/year by creating assortments by vendor that give the customer an easier more understandable shopping experience. Consistently negotiate with vendors to achieve better MUs year after year to increase profitability.
Achieved shapewear sales of $7.5m/year, +15% to 2007. Created an assortment without duplication at different price points, ensure that stores are educated to properly assist customers and stay abreast of newness and trending silhouettes to ensure most updated assortment.
Lord & TaylorOmni Channel Planner - Dress Shirts & Ties
Jan. 2007 - Jul. 2007Partner with buyer & management to help grow the dress shirt & tie business and to gain a new higher end customer without alienating the existing customer base.
Helped to aggressively change assortments while ensuring proper stock levels and product assortments by door to achieve +3% sales over prior year.
Lord & TaylorOmni Channel Planner - Men's personal furnishings & Shoes
Mar. 2006 - Jan. 2007Partner with buyer to maximize $25m business.
Full buying & planning responsibility of Personal furnishings. Drove Men’s underwear business +15% in one year through assortment changes & correcting stock levels to ensure fixture fills.
Lord & TaylorSenior Allocation Coordinator/Planner
Jan. 2005 - Mar. 2006Develops location plans for Men's Sportswear Division - $90 m. sales per year.
Appropriately plan, distribute and monitor inventory by location to ensure maximization of sales, turnover and profitability.
Manage, train and develop team of 2 allocation analysts.
Partner with Divisional Merchandise Manager and buying team to drive sales through the financial planning and assortment planning process.
Lord & TaylorAssistant Buyer
Sep. 2002 - Jan. 2005Maintain collaborative partnerships and negotiate effectively with vendors and internal colleagues.
Financial planning including open-to-buy planning and gross margin analysis.
Develop merchandise assortments and business strategies to drive sales.
Work cross-functionally with numerous departments within organization.
Provide regular analysis to support buying process and drive sales including classification/best seller reporting, sales/sell-through and profitability analysis.
Use of numerous retail systems to run business including POS, PERM, OTB and vendor allowance programs.
Able to adapt quickly to consistently changing market.
Lord & TaylorAllocation Analyst
Oct. 2000 - Sep. 2002Maintain proper inventory levels in stores based on plans and store trends. Partner with buying teams, Senior Planner and vendors to maximize sales and profitability through by-store allocation and analysis.
Develop strategies to drive sales by location based on sales and stock performance.
Utilized numerous systems to efficiently create and send purchase orders and minimize issues with SKNs and UPCs.
Trained new analysts on job responsibilities and systems.
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