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Work Background
TheLabsPartner
Jun. 2015 - Dec. 2022The Hague, NetherlandsOm in deze snel veranderende wereld overeind te blijven zijn netwerkorganisaties en integrale samenwerkingsverbanden essentieel. TheLabs ontwikkelt en realiseert onderscheidende en verbindende collaborative community programma’s. Activerende programma’s die de sterkste elementen van crowd-sourcing, co-creation en social engagement met een cross-over van fysieke en digitale elementen combineren. Met als doel het succesvol tot stand brengen van doelgerichte samenwerking binnen nieuwe of bestaande netwerken van mensen met gedeelde ambities.
House of GenerationsCo-founder / Managing Director
Sep. 2012Amsterdam, NetherlandsHouse of Generations develop and manage online collaborative communities, enabling people to work together on the accomplishment of a common vision, set goals and objectives. We add value to the endeavour by facilitating the process of cooperation with scientific methods, sophisticated programs and efficient tools based on the key principles of highly effective online collaborative communities. At House of Generations: strategy, concept development, co-creation and innovation are taken to a next level. Making online collaborative communities truly engaging, inspiring and result-oriented.
The Cambodian MonksProject Initiator
Aug. 2011 - Jul. 2012Phnom Penh | AmsterdamInitiated social project, named The Cambodian Monks. This international education project aims to provide English language skills and knowledge to the monks in Phnom Penh.
BeyenMeyerPrincipal Consultant
May. 2011 - Oct. 2012Amsterdam, NetherlandsSenior team member assigned to new media projects. Developed and implemented strategies to grow, engage and manage online media audiences of multiple brand advertisers. Provided key insights upon the effective applicability of social media for marketing communications purposes and how it influences relationships between consumers and brands.
B&EPrincipal Consultant
Aug. 2010 - Apr. 2011Amsterdam, NetherlandsSenior member of executive consulting team assigned to commercial strategy projects. Initiated strategic marketing plans for B2B and B2C market and brand proposition development projects. Provided market research and business case development to help set the overall corporate positioning and go-to-market strategy. Developed marketing programs for demand creation and lead generation.
People Improvement OrganisationProject Initiator
Jan. 2010 - Dec. 2010Phnom Penh | Bangkok | Ho Chi Minh City | AmsterdamInitiated The Cambodian Project together with the People Improvement Organisation in Phnom Penh, Cambodia. The project aims to educate and train underprivileged young adults to become small business entrepreneurs in their hometown.
Lycos Europe GmbHManaging Director
Sep. 2008 - Aug. 2010London | Paris | Düsseldorf | Gütersloh | Copenhagen | Milan | AmsterdamMember of the Managing Board responsible for Lycos' commercial operations and activities throughout Europe. Lead and managed distribution of products (e.g. email, chat and search), local ad campaigns and content services via Lycos' web portals and affiliate partners in nine territories together with regional management teams.
Almond PeakFounder / Managing Director
May. 2008Amsterdam, NetherlandsAlmond Peak is the trusted business consulting partner that serves leading companies and organizations to realize their goals. We provide result-oriented business solutions through executive consultancy and interim management. Our team facilitates local and international clients. Working on projects ranging from corporate strategy development to commercial growth management in industries such as consumer goods, equipment, technology and communications. We are passionate about demonstrating the proven ability to develop and implement customer value propositions with a strong drive for finding disruptive business models and innovative market solutions. Being the consulting partner for your business, we share aptitude for strategy, business planning, program management and commercial growth.
OrangeHead of Mobile Media Marketing
Mar. 2005 - Apr. 2008London | Paris | The HagueDeveloped and managed mobile media strategy and value propositions. P&L responsible focusing on increase of service penetration. Managed partnerships and procurement of mobile content & entertainment services. Owner of mobile internet and messaging development pipeline. Introduced linear mobile television to market in December 2006.
BriqsMarketing Strategy Consultant
Mar. 2004 - Jan. 2005Amsterdam, NetherlandsSelf-employed as consultant involved in several projects related to the industry of telecommunications and entertainment.
The Product MattersCo-founder / Commercial Director
Apr. 2002 - Oct. 2003New York | Tokyo | Paris | London | Milan | AmsterdamDeveloped and implemented global commercial strategy. Negotiated contract with highly awarded Droog Design Group. Implemented commercial programs for Droog Design. Managed selected distribution channels in Europe, Japan and USA. Delivered business plan raising starting capital for the company.
KPN Mobile / NTT DocomoEuropean Marketing Manager i mode
Dec. 2000 - Mar. 2002Tokyo | Düsseldorf | The HagueResponsible for development of European marketing strategy. Implemented marketing program in Germany, Netherlands and Belgium. Developed co-marketing program for content services providers. Structured and managed commercial alignment among operators. Introduced i-mode to market of E-Plus and KPN Mobile in April 2002.
KPN MobileMarketing Manager KPN Mobile
Nov. 1998 - Nov. 2000The Hague, NetherlandsMarketing team leader responsible for EBITDA and market share target. Developed and introduced consumer brand for prepaid proposition. Managed transition of marketing department to consumer focused unit. Assisted in UMTS feasibility studies in the United Kingdom and Spain.
KPN TelecomRegional Market Manager
Dec. 1996 - Oct. 1998Amsterdam, NetherlandsResponsible for consumer sales in the region of Amsterdam. Managed the supply chain through supervision of eight departments. Induced and sustained quality improvement in overall delivery process. Resulting in top 10 listing of KPN Telecom’s internal benchmark.
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