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Work Background
PwC Middle EastSenior UI UX Designer
Jan. 2024Dubai, United Arab EmiratesAt PwC, I was responsible for creating extensive and complex design systems for key projects, including Invest Saudi and IETC under DGA KSA. I led the design process from wireframes and prototypes to UI design, ensuring a seamless user experience. I spearheaded testing sessions, gathering insights through user interviews to enhance solutions. In the IETC project, I led the entire design process from start to finish, collaborating closely with stakeholders, product managers, and developers. Tools used include Figma, Miro, and Microsoft Office.
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DAMAC PropertiesSenior UI UX Designer
Jun. 2022 - Nov. 2023Dubai, United Arab EmiratesAs the sole in-house designer, I led the design and development of Prypco, a blockchain-based mortgage platform. I was responsible for building the solution from the ground up, working closely with project owners, freelance designers, and managers. My role involved end-to-end design, from ideation to development handoff, ensuring a successful launch. I primarily used Figma, Miro, and Microsoft Office to deliver this innovative platform.
Miral ExperiencesSenior User Interface Designer
Oct. 2020 - Apr. 2022Abu Dhabi, United Arab EmiratesAs the sole in-house designer, I was responsible for creating and enhancing digital products for major attractions. I led the design of the Seaworld Abu Dhabi website and worked on the Yas Island app and website rebranding. I also improved the user experience for existing projects like Ferrari World, Warner Bros, and Etihad Arena. My efforts led to increased user engagement, a seamless checkout process, and a contactless experience for health safety. I primarily used Sketch, InVision, and Adobe tools.
Tahaluf Al Emarat Technical Solutions تحالف الإمارات للحلول التقنيةSenior UI UX Designer
Sep. 2019 - Oct. 2020Abu Dhabi, United Arab EmiratesIn this role, I designed and enhanced digital platforms for government projects, including the UAE Government Portal and Darb (Abu Dhabi toll gate portal). I worked on creating intuitive user experiences, from wireframes to final UI design, using Sketch, Adobe, and InVision. My contributions helped improve user satisfaction and engagement across multiple government portals, collaborating closely with stakeholders, developers, and project managers.
sitechSenior UI/UX Designer
Jul. 2018 - Aug. 2019JordanI was responsible for designing user-centric solutions for multiple clients across the Middle East, including projects in KSA, Jordan, and Gulf countries. One notable project involved creating an educational platform for a university in Jordan, which helped match students with suitable jobs during and after their studies. Using Sketch and Adobe, I collaborated with clients, project managers, and developers to deliver successful digital platforms tailored to user needs.
iflixUI / UX DESIGNER
Sep. 2016 - Jun. 2018JordanAt iflix, I worked on the rebranding and enhancement of the iflix platform, focusing on improving user engagement and traffic. I also designed social media materials and content, contributing to increased platform followers. My responsibilities included creating UI/UX solutions, collaborating closely with the marketing manager, overseas team members, and the project manager. I primarily used Adobe tools to deliver impactful designs that enhanced user experiences.
ITP Media GroupWeb Designer
Jul. 2013 - Sep. 2016amman, jordanI was responsible for designing and maintaining websites for several prominent magazines owned by ITP Media Group, including Timeout Dubai and Arabian Business. I worked on the full range of websites owned by the company, ensuring they met both aesthetic and functional goals. My role involved collaboration with stakeholders, other designers, developers, and project managers, using Adobe tools to deliver successful site launches for various publications.
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